Eric Siu
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Where to listen?
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Episodes
What is Omnichannel Marketing? 06.02.2019 11:59
Hey everyone! In today’s episode, I am going to explain what is omnichannel marketing and why you need to apply this to your current marketing strategy. Tune in to hear how you can turn one piece of content into 20 pieces in order to reach more of your audience and keep up with content giants like GaryVee. Nowadays, creating a ton of content is necessary in a highly polluted media space which co...
How to Crush Your Marketing for 2019 and Beyond 05.02.2019 15:04
Hey everyone! I wanted to give you guys an update on the Growth Everywhere podcast and where we plan to go in the future. This podcast is about 5 years old and I've grown to love the community we've formed so with my book coming out soon, we're working towards rebranding this podcast. I am going live on YouTube almost everyday and we've decided to take that content and convert its audio to be ad...
GE Ep 202 [2017]: How the Growth Marketing Conference Brought in $2M in 2 Years in Such a Competitive Space 03.02.2019 26:20
Hey everyone, in today’s episode I share the mic with Vasil Azarov, CEO of the Growth Marketing Conference, a must-attend for startup founders and marketing execs. Tune is to hear Vasil discuss how the Growth Marketing Conference gets a 30% attendance rate from their 100K community of entrepreneurs and marketers, why events are essential for generating attraction if you already have a product, why...
GE Ep 100 [2015]: Derek Halpern Drops Knowledge On How He Built A 300,000 Subscriber E-mail List 02.02.2019 50:34
Hi everyone, today I'm talking to Derek Halpern of Social Triggers, a popular online marketing blog. In today's interview, we talk about how Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16...
GE Ep 200 [2017]: How Chase Granberry Grew Authority Labs to $3M ARR by Being the Best in the SEO Software Space 01.02.2019 22:37
Hey everyone, in today’s episode I share the mic with Chase Granberry, co-founder of Authority Labs, which allows you to track rankings on Google and Bing. Listen as Chase discusses how he built the company by hustling and being the best in the SEO software space, the value of zeroing in on one thing when it comes to growing a company, why it's so important to track rankings, how he struggled to s...
GE Ep 208 [2017]: Howard Marks Broke the Barriers by Building an Equity Crowdfunding Platform & Raising $17M 31.01.2019 28:58
Hey everyone, today I share the mic with Howard Marks, CEO of StartEngine, a company that provides investment opportunities for new startups to help entrepreneurs realize their dreams. He was also the founder and CEO of Acclaim Games, and before that he was a co-founder of Activision. Tune in to hear Howard reveal his value investing strategy that allowed him to buy video game companies Activision...
How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years 29.01.2019 24:36
Hey everyone! In today's episode I share the mic with Mikael Yang, CEO of ManyChat, a program that helps businesses create successful Facebook Messenger bots. Tune in to hear Mike discuss why messenger marketing is more fruitful than e-mail marketing, what they're doing to power 100K+ pages and sending a million messages per day, and how messenger bots get up to an 80% open rate when email marketi...
How Ethan Garr Mastered High-Tempo Testing and Why It’s the Key to Teltech’s Success 28.01.2019 36:13
Hey everyone! In today’s episode, I share the mic with Ethan Garr, Vice President of Product and Marketing at Teltech, a portfolio of apps and services. Tune in to hear Ethan share his journey of working for Sean Ellis (who coined the term “growth hacking”), how their biggest product, RoboKiller, stops robo-calls from attacking your phone, the importance of experimentation in business, and why...
GE Ep 225 [2017]: Why David Henzel Sold His Business for $10M+ and Started a Podcast Called ‘Managing Happiness’ 26.01.2019 36:16
Hey everyone, in today's episode I share the mic with David Henzel, previous owner of MaxCDN, founder of CDN Advisor LLC, and podcast host of Managing Happiness. Tune in to hear David share about his passion for applying business principles to one’s personal life and relationships, the principles that will help you achieve continual success, how he sold his e-commerce business for $300K just so he...
The 1 Thing Rob Nelson Did to Grow His Business Intelligence SaaS Company from 12-110 Employees in 2 Years 25.01.2019 21:15
Hi everyone! In today's episode, I share the mic with Rob Nelson, CEO of Grow, a business intelligence tool made for SMBs. Tune in to hear about Rob’s early struggles with his first company, how he realized the importance of onboarding, and how they focus on customer feedback for high retention rate. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who...
Myles Anderson Reveals How BrightLocal Gets 100% of Their Leads via Inbound Marketing 24.01.2019 28:27
Hi, everyone! In today's episode, I share the mic with Myles Anderson, the founder and CEO of BrightLocal, an all-in-one reporting platform for local SEO. Tune in to hear how BrightLocal went from being a CRM for SMBs to the B2B solution it is today. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or...
How Evan Liang Went from a VC Straight Out of College to Running a SaaS Company Doing Almost $10M in ARR 23.01.2019 18:34
Hey, everyone! In today's episode, I share the mic with Evan Liang, CEO of LeanData, software that helps you visually manage leads and drive your sales process forward. Tune in to hear how Evan discovered his love of entrepreneurship, how LeanData acquires customers by hosting big-time events, and how the company helps their clients become more account based. Click here for show notes and transcri...
Intercom COO Karen Peacock Shares Why Chatbots Are Crucial to Business Success! 21.01.2019 29:58
Hey everyone! In today’s episode, I share the mic with Karen Peacock, the COO of Intercom, a market-leading customer communication platform. Tune in to hear what Karen learned working at Intuit and how she brings that knowledge and track record to Intercom, the one thing that small business owners never seem to do, and what her 3-point framework for success is. Click here for show notes and tra...
Guillaume Cabane Reveals How 20% of Drift’s Traffic Will Turn into 80% of Their Revenue Down the Road 20.01.2019 31:09
Hi, everyone! Today I share the mic with Guillaume Cabane, Vice President of Growth at Drift, a conversational marketing platform that helps you turn your traffic into qualified meetings using their BOTS, 24 hours, seven days a week. Tune in to hear why a one-size-fits-all approach doesn’t work, how AI is affecting this type of marketing, how pitching specific ideas can double or triple your conve...
How David C. Meltzer Hit Rockbottom and Dug Himself Out to Become a Top Executive Business Coach 18.01.2019 30:05
Hey everyone! In today’s interview, I share the mic with David C. Meltzer, a top executive business coach, keynote speaker, and CEO and Co-Founder of Sports 1 Marketing. Tune in to hear about David’s tumultuous journey as an entrepreneur, how he made his first million a year after he graduated from law school and then had to file for bankruptcy, and why he decided that he needed to provide value...
How Webinar Expert Joel Erway Educates and Ultimately Converts a Cold Audience 17.01.2019 28:48
Hey everyone! In today’s episode, I share the mic with Joel Erway, founder of The Webinar Agency, where they build six- to seven-figure webinar campaigns for coaches, courses creators, and consultants using cold traffic. He is also the host of two different podcasts: Sold with Webinars and Experts Unleashed. Tune in to hear Joel explain how he got his start in the webinar world, how he was able...
How Rahul Gandhi Turned a Personal Hurricane Disaster into a Better Storage Experience with Make Space 16.01.2019 28:09
Hey everyone! In today’s episode, I share the mic with Rahul Gandhi, CEO and Co-Founder of Make Space, a New York-based storage solution company. Tune in to hear how Hurricane Sandy changed the course of Rahul’s career, how they got their first 1,000 customers, and why different locations create different needs. Click here for show notes and transcript Leave Some Feedback: What should I talk abou...
How Skubana Co-founder Chad Rubin Went from Laid Off to Raising $1M for His New Company 15.01.2019 24:44
Hey everyone! In today’s episode, I share the mic with Chad Rubin, CEO of ThinkCrucial and Co-Founder of Skubana. Tune in to hear Chad share how he was able to build something to compete with Netsuite, how he manages to keep his remote employees organized and productive, and how he convinced his parents to create a website for their vacuum cleaner business. Click here for show notes and tran...
How This Married Couple Built Notejoy and Continues to Excel As Business Partners! 14.01.2019 44:45
Hey everyone! In today’s episode, I share the mic with Ada and Sachin Rekhi of Notejoy, a collaborative notes app for teams. Tune in to hear how this married couple has managed to work together without driving each other crazy, the inspiration for Notejoy, and how they achieved broader adoption among agencies, freelancers and SMBs. Click here for show notes and transcript Leave Some Feedback:...
How Conversocial Crossed the $10M Revenue Mark and Continues to Grow 13.01.2019 33:41
Hey everyone! In today’s episode, I share the mic with Josh March, the CEO of Conversocial and the Author of Message Me. Tune in to hear Josh share how he started iPlatform that became one of the first Facebook app development agencies, how Conversocial developed their business model, and why social messaging is so effective. Click here for show notes and transcript Leave Some Feedback: What...
How Kahuna Once Onboarded 80 Million Users in a Single Day! 12.01.2019 34:40
Hey everyone! In today’s episode, I share the mic with Sameer Patel, CEO of Kahuna. Kahuna is a customer engagement platform that operates in some of the largest markets in the world. Tune in to hear Sameer share how Kahuna was named one of 2017’s Best Places to Work by The San Francisco Business Times, how he focuses heavily on company culture, and why narrowing your focus, but expanding yo...
Less Doing Co-Founder on How They Help Fortune 500 Companies Optimize, Automate & Outsource 11.01.2019 22:49
Hey everyone, In today’s episode, I share the mic with Ari Meisel, Author, Entrepreneur and Co-Founder of Less Doing. Tune in to hear how Crohn's disease forced Ari to come up with the idea for Less Doing, how doing less can actually optimize your workflow, and why Fortune 500 companies and government agencies seek their help. Click here for show notes and transcript Leave Some Feedback: What...
How Atomic Habits Author James Clear Went from 0 to 450K Email Subscribers in Just 5 Years 10.01.2019 43:09
Hey everyone! In today’s episode, I share the mic with James Clear, author of the Atomic Habits blog post (among many others), as well as author of the Atomic Habits book. Tune in to hear James share how he grew his email list to 450K over the years, why he chose the title Atomic Habits, and various ways he enforces habits into his life to stay successful. Click here for show notes and tra...
How Front Grows 10% in Revenue MoM and Doubled the Number of Employees in Just 1 Year 09.01.2019 21:41
Hey everyone! In today’s episode, I share the mic with Mathilde Collin, the CEO of FrontApp. FrontApp lets you manage all of your communication channels in one place, thus helping your team collaborate more easily. Tune in to hear what inspired Mathilde to start her own company, how fast Front has been growing in the past 4 years, and what she does to maintain a healthy work/life balance. Clic...
How Trainual Grows at 35% MoM Simply by Communicating Their Goals and Achievements! 08.01.2019 24:35
Hey everyone! In today’s episode, I share the mic with Trainual CEO Chris Ronzio. Trainual is a simple and effective tool you can use for small- and medium-sized businesses to onboard or train employees. Tune in to hear why it’s crucial to organize your process, what processes have made Chris so successful, and how they manage to grow at 35% MoM simply by communicating their goals and achieveme...
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