Eric Siu
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Where to listen?
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Episodes
GE Ep 98 [2015]: The 3 Ways Gainsight Uses Customer Success Followup to Reduce Churn & Improve Net Retention 15.07.2018 37:18
Hi everyone, today we're talking to Gainsight's CEO Nick Mehta. Gainsight is a customer success company that helps businesses grow faster by reducing churn, increasing net retention, and driving customer advocacy. Nick's last company, LiveOffice, sold to Symantec for $115 million. Nick's got some good insights on what it takes to be a successful entrepreneur even through the tough times, and how t...
GE Ep 97 [2015]: How Espree Devora ‘Scales’ Non-Scalable Outreach Like Personal Followup 14.07.2018 38:31
Hi everyone, today we're talking to Espree Devora, creator of WeAreLATech, an online community that acts as a bridge to help people in the LA startup community (and those from outside) form a deeper connection with everything in LA startup life. She's got some great insights on the purposeful and accidental strategies she used to grow her podcast, and how harnessing the power of a pre-existing com...
GE Ep 96 [2015]: Redpoint Ventures VC Tom Tunguz Discusses The Minimum Viable Churn Rate And Content Marketing as a VC 13.07.2018 32:08
Hi everyone, today we're talking to Tom Tunguz, a Venture Capitalist at Redpoint Ventures whose got seven years of experience evaluating startups. Tom primarily works on Series A funding and has some interesting insights on keeping churn rate incredibly low and profitable trends he's noticing in the market. Click here for show notes. Leave some feedback: What should I talk about next? Please let...
GE Ep 92 [2015]: The Trick Blogging.org’s Zac Johnson Uses to Super-Charge His Traffic From 2,000 to 5,000 Daily Visitors 01.07.2018 31:16
Hi everyone, today we're talking to Zac Johnson of ZacJohnson.com, Blogging.org, and the Rise of the Entrepreneur podcast. He's made a living and built a business around affiliate sales and his own product launches, which is something I think would be helpful for those of us in the tech world to wrap our heads around. Click here for show notes. Leave some feedback: What should I talk about next? P...
GE Ep 91 [2015]: How to Find Fulfilling Work: The Framework by Best Selling Author of 'So Good They Can't Ignore You' Cal Newport 30.06.2018 29:54
Hi everyone, today’s interview is with Cal Newport, author of So Good They Can’t Ignore, Computer Science Professor at Georgetown University, and the brain behind the popular blog Study Hacks, which helps people decode the patterns of success in both school and the working world. He’s been featured in major publications like the New York Times, the Wall Street Journal, the Washington Post, and the...
GE Ep 90 [2015]: How 3-Time Best Selling Author Tucker Max Stepped Into The Startup World And Did $600,000 In Revenue In 6 Months 24.06.2018 58:40
Hi everyone, today we're talking to Tucker Max,the bestselling author of I Hope They Serve Beer In Hell. During the interview, Tucker talks about what it was like for him to discover his story-telling talent to sell millions of books, and how he's now using his knowledge of the book industry to help busy professionals write and launch their own books to the market. He also shares a really insane s...
GE Ep 89 [2015]: How Steven Essa Created A Webinar Formula That Helped Him Generate $2.2 Million In Revenues 23.06.2018 50:41
Hi everyone, today we’re talking to Steven Essa, CEO of the X10 Effect and who’s also known as The Webinar Guy. Today’s episode is really special, especially if you’ve ever thought about using webinars as a means to boost your business. Steven provides some of the most hands-on, practical, action-packed advice we’ve had in a Growth Everywhere interview. It’s full of details to help you with pricin...
GE Ep 88 [2015]: How One Month Rails Founder Mattan Griffel Quickly Expanded His Business to $75,000 MRR 22.06.2018 33:47
Hi everyone, today's interview is with Mattan Griffel, CEO and founder of One Month (formerly One Month Rails), a company that helps you learn career-based, applicable skills in as little as one month. He's been named as one of Forbes' 30 under 30, and has some great insights on how to piggyback for traction until you can stand on your own two feet. Click here for show notes. Leave some feedback:...
GE Ep 87 [2015]: How iFunding Grew to 7,000 Users With Little to No Marketing Spend 17.06.2018 21:04
Hi everyone, today we're talking to Sohin Shah, co-founder of iFunding, one of the leading real estate crowd funding platforms in the world. iFunding started three years ago when there wasn't any kind of proof of concept for the real estate crowd funding industry, but now it's a thriving company that's done $40 million worth of business. Click here for show notes. Leave some feedback: What should...
GE Ep 86 [2015]: How BiggerPockets Grew To Be A Raving Community Of 256,000 Members With 5 Million Visits A Month 16.06.2018 51:31
Hi everyone, today we're talking to Joshua Dorkin, the entrepreneur and real estate investor behind BiggerPockets, an online social network for real estate investors and a podcast that has more than 41,000 listens per episode. Josh has put a lot of work into growing this thriving community, and his insight on what it takes to build an authentic, self-sufficient community online is definitely worth...
GE Ep 85 [2015]: How Sales Automation Tool Outreach Grows 20% Week Over Week 15.06.2018 37:41
Hi everyone, today we're talking to Manuel Medina, CEO of Outreach.io, which is hands-down my favorite sales automation tool. He's got a really interesting outlook on building a business that's product-based rather than growth-based, and it seems to be working really well for him. He also talks candidly about what it's like to be a competitor in the increasingly crowded space of sales automation,...
GE Ep 84 [2015]: How To Create A Killer Behavior-Based Email Campaign (Plus The Exact Tools & Tactics!) 10.06.2018 35:23
Today's interview is with John McIntyre, a behavioral reengagement specialist and email marketing genius who runs the Email Marketing Podcast and helps businesses convert more leads with behavior-based reengagement campaigns. He's got some really practical advice on how you can use a customer's online behavior to engage them and encourage them to become a customer. Listen in and let me know what y...
GE Ep 82 [2015]: How a High School Dropout Started a Business With $1.5 Million Annual Revenue 09.06.2018 23:12
Hey everyone, today we're talking with Engelo Rumora, founder of Ohio Cash Flow, Rumora Construction, and Venticap. He's overflowing with passion about what he does in the real estate world, and his advice on being disciplined enough to be committed to numbers to achieve success is really practical and inspiring. Click here for show notes. Leave some feedback: What should I talk about next? Please...
GE Ep 81 [2015]: How 'Getting Things Done' Author David Allen Grew A Massive Productivity Movement Over 2 Million People Strong 08.06.2018 30:32
Hey everyone, today's interview is with David Allen, author of Getting Things Done and leader of the GTD productivity movement. I really enjoyed talking with and learning from David: his productivity advice is timeless, and the fact that he's nearly 70 years old and still wildly passionate about his work and his company is very inspiring. Click here for show notes. Leave some feedback: What should...
GE Ep 80 [2015]: How to Create the Perfect Lead Gen Storm Using Facebook Ads & Automated Webinars 03.06.2018 39:29
Hey everyone, today's interview is with Rick Mulready, the mastermind behind the creation of The FB Advantage course. He's got a long history in corporate online advertising, and he's a genius when it comes to using Facebook ads and automated webinars to accomplish your goals for lead generation and sign ups. I've used his advice to help me out, and I'd definitely suggest implementing his tips to...
GE Ep 79 [2015]: How 24 Year Old Nanxi Liu Built Two Successful Companies While Writing Songs With Grammy Winners 02.06.2018 38:40
Hi everyone, today we're talking to Nanxi Liu, co-founder and CEO of Enplug, which is a cool software that helps businesses manage real-time, connected digital displays - sort of like a Chromecast for enterprise. She's worked hard to establish a really tight-knit company culture and has some insights on hiring and workplace activities that are worth learning about and implementing. Click here for...
GE Ep 78 [2015]: Close.io CEO Steli Efti Reveals the 80/20 Principle for Building a 7-figure SaaS Business 01.06.2018 48:31
Hey everyone, today we're talking with Steli Efti, founder of Close.io - a sales software platform that has communication at its core. He's got an inspiring story that started out with buying a one-way plane ticket from Europe to Silicon Valley, and his insights on sheer hustle and fighting to make things happen are definitely worth listening to. Click here for show notes. Leave some feedback: Wha...
GE Ep 77 [2015]: How Baremetrics Quickly Scaled To $27,000 MRR With One Key Ingredient 24.05.2018 30:02
Hello everyone, today we're talking with Josh Pigford, founder of Baremetrics. Josh had an interesting entrepreneurial journey that led him to the discovery of Baremetrics, which is a data analytics product startups love - it integrates with Stripe to track things like recurring revenue, churn, and average revenue per user. He's got some interesting insights on what's made his company successful a...
GE Ep 75 [2015]: Contently CCO Shane Snow Reveals One Trick To Instantly Skyrocket Your Content Marketing 22.05.2018 46:58
Today we're talking with Shane Snow, CEO & Founder of Contently, a platform that works with big brands to reach their goals of publishing high-quality content. They're growing quickly with about 100 enterprise clients and 50,000 registered journalists. Shane reveals how he grew the company step by step, some of the struggles he faced, and some key things you can do to improve your own content mark...
GE Ep 74 [2015]: How Smart Hiring Made Bizo Worthy of a $175M LinkedIn Buyout 17.05.2018 33:18
Today we're talking to Russell Glass, CEO and co-founder of Bizo, a company that reached $50 million in revenue before it sold to LinkedIn for $175 million. Russell's got some great insights on what it takes to hire the right people to build a stellar company, and what the process of selling your startup is like. Click here for show notes. Leave some feedback: What should I talk about next? Please...
GE Ep 73 [2015]: CMO Nick Robinson Reveals How Quest Nutrition Grew Over 57,000% 16.05.2018 41:05
Today we're chatting with Nick Robinson, Chief Marketing Officer of Quest Nutrition. Nick's got a lot to share about his background in online community building, marketing, what it's like to promote amazing products, and how to keep your company 'fit' as an employee by being selfish. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in...
GE Ep 72 [2015]: How Authenticity Grew Sales Hacker from a 4-Person Meet Up to a 30-City International Community 15.05.2018 40:57
Today I'm talking to Max Altschuler, CEO of Sales Hacker and author of the new book Hacking Sales. Max's sales career began at the early days of Udemy, where he had to figure out how to grow the company by 20% each month without spending much money or using a lot of resources. Since then, he's become a master of using technology to hack sales, and he tells us how he's used this knowledge to build...
GE Ep 71 [2015]: How TaskUs Co-Founders Went from Living With Their Parents to $15M in Revenue 10.05.2018 32:48
Bryce Maddock, CEO and co-founder of TaskUs, has lots of interesting stories to share from his entrepreneurial journey with his best friend over the last ten years. From selling designer belts in high school to setting up night clubs for high school students, to struggling for three years to get TaskUs up and running successfully, Bryce has definitely gotten his hands dirty as an entrepreneur and...
GE Ep 70 [2015]: How Dice.com's Murray Hidary Managed One of the First Internet IPOs at Age 27 09.05.2018 49:38
Serial entrepreneur Murray Hidary was a co-founder of one of the very first internet-based companies to go public, and has founded four other companies since then. Because he's done so many different startups, his perspective on entrepreneurship is totally unique - he shares some of his deep insights on how everything in life works together: from work to travel to photography and music. He also re...
GE Ep 69 [2015]: How Virality Took Dogecoin from a Twitter Joke to a $30M Currency 08.05.2018 41:26
You probably wouldn't have guessed that a co-founder of Dogecoin works as a full-time marketing product manager at Adobe, but today we're talking to him. Jackson Palmer gives us all the details behind how digital currency works in an easy-to-understand way, and tells us how Dogecoin started as a Twitter joke but ballooned into a currency worth $30 million with an incredible community behind it. Cl...
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