Leveling Up with Eric Siu

If you want to build a great company, it goes without saying that the types of employees you bring on to your team are one of the most critical levers you can pull to build culture and maximize your impact on growth. Tune in to hear Eric Siu share a compilation of some of the best hiring advice and interview tips to help you build the ultimate management style and help you hire for culture. Click...

How much should you spend on marketing? Is it a percentage of revenue? The answer is surprisingly more simple than you might think: as much as possible. Tune in to hear Eric Siu share his favorite business growth strategy to help you plan your marketing budget. You’ll learn how much you should invest in marketing and how to create a marketing plan that is not based on a percent of your revenue, bu...

The SEO rules that worked in 2019 will only get you so far... if you want to beat your competitors in 2020, these new tactics need to be on your radar. Tune in to hear Eric Siu let you know how you can dominate the future of marketing by playing smart by being prepared for what is changing in SEO. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who s...

How much should you charge for your products or services? When it comes to sales and marketing, setting your prices can be one of the biggest drivers for growth. Tune in to hear Eric Siu share his all time favorite pricing strategies and pricing models to help you master how to price a product and ensure that you are getting a fair rate. Click here to watch the full YouTube video  Leave Some Feedb...

Today’s guest is Moz CEO Rand Fishkin. Rand was kind enough to stop by to share his journey on powering through debt to build a profitable business and thoughts on company culture. We also cover the topic of inbound marketing, a topic that has been growing in interest over the last few years. Click here for transcript and key takeaways. Leave some feedback: What should I talk about next? Who shoul...

Hi everyone, today's interview is with João Ricardo, co-founder and CEO of Hotel Urbano, a company that lets travelers find and reserve accommodation and activities. It's the single largest travel brand on Facebook, and with well over $135 million in funding, it's one of the most heavily-funded startups in Brazil. Click here for show notes. Leave some feedback: What should I talk about next? Pleas...

Hi everyone, today we're taking to Ankur Nagpal, founder of Fedora. Fedora's an online tool that lets you create beautiful classes and schools, put them on your website or any url, and takes care of the file hosting for you. But before Fedora, he started a million dollar business in college just from creating Facebook quizzes. Click here for show notes. Leave some feedback: What should I talk abou...

  Hey everyone! In today’s episode, I share the mic with Kevin Indig, the SEO Manager at Atlassian, which is responsible for a lot of great sites, apps and tools, including Trello.    Tune in to hear Kevin spill the secrets to effectively optimize your blog posts, discuss growth strategies using various SEO tools, and share how he uses Google Features to reverse engineer what the user intent is. ...

Are you working yourself to the bone to make a few dollars? Does hard work really pay off? Tune in to hear Eric Siu share the deep philosophy behind entrepreneur motivation and how to start a business without burning out. (Hint: The keys to success aren't all found in hard work, but in persistence.) Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who...

Have you ever wondered where businesses get the money to do these 30-million-dollar giveaways? And do giveaways even work? Tune in to hear Eric Siu share his thoughts on the $30M Fortnite tournament and the incredible branding buzz the game is generating with their marketing campaign. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I inter...

What is next for digital marketing? Tune in to hear Eric Siu reveal powerful growth hacks for 2020. Not surprising, voice search, podcasting and artificial intelligence in ads are still on the rise, and developing a content marketing strategy that includes these marketing tactics is sure to help you build a powerful marketing plan in 2020.  Click here to watch the full YouTube video  Leave Some Fe...

Hey everyone, today I share the mic with Melody McCloskey, CEO of StyleSeat, the largest marketplace for beauty services. Tune it to hear Melody share how she encountered a problem in the marketplace and then set out to solve it, how someone with no background in tech built a booking company for stylists that earned $1.7 billion last year, how StyleSeat acquired 10K clients with essentially no mar...

Hey everyone, in this episode, I share the mic with Ramit Sethi—personal finance genius, and creator of I Will Teach You to Be Rich and Growth Lab. Listen as we discuss the process behind his $5-million week, why if you want to become great at marketing you need to get off the Internet, how he grew his blog audience to 1M readers per month and turned it into a revenue-generating business, and why...

Hi everyone, in today's interview, we're talking to Bryan Harris, founder of VideoFruit. His company helps create explainer videos, along with providing other info products. We'll learn how he built a blog that has 20,000 visits per month and 10,00 email subscribers. He's a very focused person, so we'll hear some of his productivity hacks along with email list-building strategies to dramatically i...

Hi everyone, today we're talking to Danny Robinson, the CEO of Perch. Perch is a great tool that helps you connect offices and remote workers to bring everyone in your company closer as a team. Danny's got some interesting insights into customer service, creating a great product, and talks about how they've been able to keep churn at 0% for at least four months. Click here for show notes.  Leave s...

Today our guest is Drew Sanocki, founder of Nerd Marketing. Drew writes about e-commerce and bootstrapped his own retailer in 2003, grew it into a national brand, and sold it in 2012. He now spends his time advising e-commerce executives on how to achieve growth. In today’s interview we’ll be talking about how expanding too quickly can lead to bankruptcy, how he grew a drop ship retailer from zero...

Join me while I talk with Gabriel Weinberg, Founder of search engine DuckDuck Go. Gabriel got into the startup world right after college and his company The Names Database was acquired by United Online in 2006 for a reported $10 million. After selling, Gabriel spent some time tweaking new business ideas before merging them to create DuckDuckGo, a search engine that doesn't track its users. He curr...

A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast.  There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends.  Today's featured keynote speaker is Syed Balkhi, CEO of Awesome Motive. Tune in to hear Eric sit down with Syed to talk about how you can design your thinking...

A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast.  There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends.  Today's featured keynote speaker is Larry Kim, CEO of MobileMonkey. Tune in to hear Larry talk about Facebook Ad hacks for 2020 and beyond! Click here to watch...

Today I'm excited to share my talk with Hiten Shah of KISSmetrics, Crazy Egg and Hello Bar. Hiten and his Co-founder (who is also his brother-in-law) Neil Patel teamed up just as Neil was graduating high school. Together they built nearly a dozen products that failed, but "got lucky" with Crazy Egg in 2005. The product creates a heatmap to show where people are clicking so companies can get more i...

Hey everyone, in today’s episode I share the mic with Joe Fernandez, co-founder of Joymode, a business that lets you access everything you need for great experiences. Joe previously founded Klout, an app that measures social media influence. Listen as Joe shares the journey from launching Klout to selling it for $200M, the lessons he learned from pitching Klout to 200 small investors to later rais...

Today we're talking to AppSumo founder (aka Chief Sumo) Noah Kagan. Noah was employee #30 at Facebook and headed up marketing at Mint.com before it was sold for $170 million to Intuit less than 2 years later. His popular course Monthly1K.com helps budding entrepreneurs take action, validate their idea and launch businesses. Noah keeps a personal blog at Okdork.com focused on startups, marketing, s...

Join me as I talk with HireVue Founder and CEO, Mark Newman. Despite counting his last summer job doing animal shows at the local zoo and completing a quick international business degree at age 20, Mark grew a nearly $30 million on demand video interviewing service courting Hilton, JP Morgan and General Electric as some of its biggest clients. He started the company back when people gave the respo...

Today we're talking with Adventure Life Founder and CEO, Brian Morgan. After graduating from college with a degree in English Literature, Brian bumped around Russia and South America during the mid 1990's before coming home to Missoula, Montana. Determined to make traveling a part of his career, he started offering tours and eventually grew his company to a multi-million travel company. Click here...

Hey everyone, in today’s episode I share the mic with Verne Harnish, founder of the world-renowned Entrepreneurs Organization (an organization that I've joined) as well as founder and CEO of Gazelles, a global executive education and coaching company. Listen as Verne shares how he came up with the idea of EO (hint, Steve Jobs), why you should wait until the $1M mark before scaling up, how he bounc...