Eric Siu
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Where to listen?
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Episodes
4 Simple Ways to Crush B2B Marketing 10.07.2019 3:33
Are you looking for more B2B sales strategies? Tune in to hear Eric Siu share 4 of his favorite B2B lead gen strategies to help you close more sales and optimize your B2B sales funnel. Find out how to make the freemium model work for you. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the...
95% of You Will Ignore This 2019 SEO Strategy 09.07.2019 2:05
Just because SEO is always changing doesn't mean that you need to reinvent the wheel every time you're hit with an SEO issue. Tune in to hear Eric Siu explain the one SEO strategy that 95% of you probably aren't doing. When it comes down to the basics, there's a lot that can be done with what you already have that will help you rank in Google faster than anyone else. Click here to watch the full...
GE Ep 188 [2017]: How Twenty20 Burned $10M and Still Emerged as a Successful Company 08.07.2019 37:45
Hey everyone, in today’s episode I share the mic with Matt Munson, founder and CEO of Twenty20, a company that provides a photography marketplace for some of the best-looking authentic stock photos and royalty-free images anywhere. Listen as Matt shares how Twenty20 burned through $10M by trying to scale too quickly and the lessons he learned (including talking about his "failures"), how they buil...
GE Ep 54 [2014]: How to Build a Work Culture That Wins Best Places to Work 10 Times 07.07.2019 25:19
Welcome to Growth Everywhere. Today we’re interviewing Intertech CEO Tom Salonek. Tom has been named as one of Minnesota’s top business leaders under 40 and has twice been named to Inc. 500 fastest growing companies. As a technology and consulting firm, Intertech teaches companies how to make software and also makes software for clients like the government. Click here for show notes and transcript...
How Founder Bettina Hein Has Grown Video Advertising Platform Pixability 100% per Year for the Last 5 Years 06.07.2019 28:37
Hey everyone, in today's episode I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Tune in to hear Bettina share how they've grown Pixability over 100% a year for the last five years in a row, what they use for successful customer acquisition, and how she started her first software company (text-to-speech software, which lives on in all Android phones...
GE Ep 21 [2014]: Scott Ruthfield On Growing a Service Business Over 826% In Just Two Years 05.07.2019 33:12
Today we're talking with Scott Ruthfield of Rooster Park, a Seattle based recruiting and custom software development consultancy. Scott founded Rooster Park in 2009 to satisfy his obsession with building software at a reasonable cost. Soon companies were asking for help recruiting entire engineering teams. Scott realized an untapped market and answered the call. Today his team carefully recruits d...
GE Ep 204 How Daisy Jing Accidentally Became an Entrepreneur and Now Runs a $3M ARR Company 04.07.2019 21:38
Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems. Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew her channel to 60M views & 200K subscribers), and the importan...
The Ultimate Advice for Starting a Marketing Career 03.07.2019 4:21
Do you want to get your start in the marketing industry? Tune in to hear Eric Siu give you some tips on how you can get your foot inside the door of any industry as well as share some personal stories on how he got to where he is today. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the com...
The #1 SEO Trend You Have to Leverage 02.07.2019 3:20
Google has been been putting more and more emphasis into rank zero snippets, voice search has been gaining more and more popularity - but what does all this do to site traffic? Tune in to hear Eric Siu talk about what's changing in SEO for 2019 and how to maximize your SEO efforts to get the most out of your featured snippet listings and SERPs efforts. Click here to watch the full YouTube video L...
GE Ep 185 [2017]: How Jon Carder Compelled 80 Million People To Use His Product, Empyr 30.06.2019 33:37
Hey everyone, in today’s episode I share the mic with Jon Carder, co-founder and CEO of Empyr, a B2B platform that helps websites and apps generate revenue from online to offline commerce. Listen as Jon shares inside info on how he got a deal with Yelp, the Holy Grail of enterprise-level customers, how he dealt with the “dark period” where the company struggled to move forward, how he got 50% of E...
GE Ep 36 [2014]: Why An Avalanche Of New Customers Isn't Always A Good Thing 29.06.2019 48:17
Today we're joined by Tempo AI Founder and CEO Raj Singh. Coming from an engineering background, Raj fell into the mobile space by luck in 1998 and has dabbled in gaming, music, video, lifestyle, utility, and productivity. But it wasn't until he started thinking about how he always seemed to be late for everything that he got the idea for Tempo AI, a calendar app with assistant capabilities that c...
How Halo is Experience-Forward Marketing to Ignite a Super Fan Community 28.06.2019 8:48
Are you trying to build a bigger audience? Tune in to hear Eric Siu share the mic with James Monosmith, Sales and Marketing Manager at Xbox and Halo Consumer Products at Microsoft. Learn they're using live events in order to appeal to their current audience while attracting a new one. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I inte...
6 Dead Simple SEO Tactics That Still Work Today 27.06.2019 4:57
Are you looking for the latest and greatest in SEO strategies? Tune in to hear Eric Siu share his 6 favorite simple SEO strategies that will help you rank in Google faster plus learn how to increase your site traffic and optimize your content. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in...
The 3 Biggest Podcast Trends for 2019! 26.06.2019 3:48
Apple has confirmed that there are more than 500,000 active podcasts as of early June 2019... How in the world can you not be buried in that kind of saturation?! Tune in to hear Eric Siu reveal 3 of the biggest podcasting trends that he sees making an impact for the remainder of this year. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I...
The #1 Hack to Get a Marketing Job (Start a Marketing Career in 2019!) 25.06.2019 3:40
Are you ready to start a career in digital marketing but not sure how to get hired? Tune in to hear Eric Siu share his #1 hack to get a job at any company -- working for free. If you are able to make a little sacrifice at the beginning and do the work that no one else wants to, you can separate yourself from the herd and be successful in finding a marketing job. Click here to watch the full YouTub...
How Will Anderson Uses Classic Inbound Marketing to Grow His SaaS Risk Management Business 24.06.2019 22:28
Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu
GE Ep 177 [2016]: How Ryan Blair Took ViSalus from $6M in Debt to $624M in Revenue by Using Challenge Marketing 23.06.2019 47:03
In this episode, Eric shares the mic with Ryan Blair, a #1 New York Times bestselling author, serial entrepreneur, multi-millionaire, and CEO of ViSalus. Listen as Ryan takes us on a journey through his days at rock bottom—poverty, an abusive father, and gang life—to his days as a rockstar living on his own terms. Learn how he started a venture fund called HashtagOne that invests in technologies t...
How Serial Entrepreneur Guillaume Decugis Grew ScoopIt to 200 B2B Customers & 4M Freemium Users! 22.06.2019 25:28
Hey everyone! In today’s episode, I share the mic with Guillaume Decugis, Co-Founder and CEO of ScoopIt, which is a B2B software that allows businesses and individuals to curate and publish the best possible content. Tune in to hear Guillaume shed some light on his 15 years as an entrepreneur, how he attempted to build a mobile widget platform, and how he grew Scoopit to 200 B2B customers and 4...
6 New Marketing Hacks that Will Have You Dominating 2019 19.06.2019 3:21
Have you realized that we only have 6 months to make our mark on 2019! Do you know the latest and greatest in marketing hacks that will have you dominating the rest of the year? Tune in to hear Eric Siu share his favorite 6 new marketing hacks that are changing the game. Get your update and jump ahead of the curve now before 2019 is over. Click here to watch the full YouTube video Leave Some Fe...
The Secret to Winning with Cold Emails 18.06.2019 3:13
The average person gets ~147 emails a day — we delete 71 emails in an average time of under 3.2 seconds each. Is it any wonder that most salespeople struggle to get a response rate of 10%? Most cold email templates out there are going to feel spammy and overused; you can smell those emails from a mile away. So, when you're writing cold emails, how do you come off as somebody the other person wants...
How Maropost Saw a 5-Year Growth of Over 12,000% by Hiring the Best Team 17.06.2019 29:10
Hi, everyone! Today I share the mic with Ross Andrew Paquette, CEO of Maropost, which provides powerful, easy-to-use, enterprise-grade software solutions to scale your sales and marketing. Tune in to hear how Maropost went from doing $300,000 in revenue to millions in revenue, how they achieved this without raising any capital, and how they compete with more established email marketing companies....
How Buildium Struggled to Get Their First 50 Customers and Now Has 14K Customers in 40+ Countries 16.06.2019 26:50
Hey everyone! In today’s interview, I share the mic with Michael Monteiro, CEO and Co-Founder of Buildium, a property management software. Tune in to hear Michael explain how Buildium serves as a solution for so many property management companies, how it took them 2 whole years to get their first 50 customers and how they now have 14,000 customers in over 40 countries! Click here for show note...
GE Ep 214 [2017]: How ListenLoop Uses Powerful Account-Based Marketing for B2B Companies to Stay Ahead of the Curve 15.06.2019 30:30
Hey everyone, today I share the mic with Rodrigo Fuentes, CEO of ListenLoop, which zeroes in on account-based marketing for B2B companies. Tune in to hear Rodrigo break down how account-based marketing works, how a background in electrical engineering and law led him to a B2B retargeting startup, how one ListenLoop client saw a 22% increase in web traffic engagement with ABM, and what their most e...
How to Avoid Failure on the Startup Roller Coaster 14.06.2019 12:16
Self-service may be the answer to scale your online business. Tune in to hear Eric Siu sit down with Matt Munson, Twenty20 Founder and CEO, as he reveals how he used his own money to fund his business during its rough patch, the difficult ways he decreased his costs, and the power of self-service for online businesses. Click here to watch the full YouTube video Leave Some Feedback: What should I...
The #1 Sales Tactic You HAVE to Try in 2019 13.06.2019 3:29
Are you taking full advantage of the customer data that you have? Tune in to hear Eric Siu reveal his #1 sales tip that will have you crushing your sales goals in 2019. When you are trying to do sales, you are trying to generate a conversation with someone. Make that conversation as personal as possible using this #1 sales tip and you'll see improvement in your conversions! Click here to watch...
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