Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Jul 9, 2026

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Episodes

GE Ep 152 [2016]: How HubSpot Skyrocketed from $0 to $200M By Combining Inbound Marketing + World Class Sales Training 28.09.2019

Hey everyone! Today’s episode is with Mark Roberge, Chief Revenue Officer of the HubSpot Inbound Sales Division. He is also the author ofThe Sales Acceleration Formula, a book on how to build a winning sales organization. Today we’ll be talking about how Mark helped grow HubSpot from zero to $100 million in revenue by coining the term inbound marketing, how he successfully applied his data backgro...

How the iPad Pro Can Save You 22 Hours Per Week 26.09.2019

Can the iPad Pro actually save you 22 hours per week? Tune in to hear Eric Siu share his favorite tools to get more done and which apps on the iPad can get you the most productivity. Discover how to track your time with apps like moment and rescue time, as well as how to use Notion and Asana to make notes and tasks. Click here to watch the full YouTube video Leave Some Feedback: What should I talk...

How to Encourage Growth in Someone (or When to Fire Them) 24.09.2019

Do you have an employee that is stuck in their job? Not seeing results again and again? Maybe this person started out amazing, but as the organization grew, this person started to fall behind. Do you let them go or do you give them another chance? Tune in to hear Eric Siu share some of his favorite tactics to encourage your employees to grow on their own. And when someone just isn't cutting it aga...

How to Build a Startup Team That Makes Millions 22.09.2019

Are you stuck trying to build your business team?  Do you have reservations about working with your friends, family or significant other? Tune in to hear Eric Siu share the mic with Andrew Tsai, VP of Innovation and The Drip Club’s Co-Founder, as he gives an inside scoop into his inspirational business story. He shares expert advice that outlines how to: create a brand marketing & communication pl...

How to Market Your Brand Like the Fastest Growing Company 21.09.2019

Are you ready to learn how the fastest growing company runs their marketing? Tune in to hear Eric Siu sit down with Aron North, Ultra Mobile Marketing Leader and former Taco Bell advertising leader, as he shares startup advice that outlines how to create a brand marketing, build an ICE framework, increase audience retention, and mold the perfect customer profile. Click here to watch the full YouTu...

How Slack Does Marketing 19.09.2019

What makes good marketing?  On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy behind the app and how marketing works for Slack. Tune in to hear Eric Siu share his insight into Slack's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing stra...

How to Pitch Your First High Ticket Sale 17.09.2019

It's no secret that there's nothing worse than clients paying you less than you're worth. Now, what's the best way to pitch yourself to high ticket clients so that you can get clients that are able to pay you the the big bucks? Tune in to hear Eric Siu share his favorite strategies to attract high-paying clients by leveling up your sales presentation as well as your expertise. Click here to watch...

How to Be a Billionaire: Naveen Jain On Taking Moon Shots and Having Audacious Goals 15.09.2019

Hey everyone! In today's episode, I share the mic with Naveen Jain, founder of Moon Express and Viome. Tune in to hear Naveen share how he is leveraging technology today to address some of the world’s largest problems, why he believes it’s imperative for entrepreneurs to be intellectually curious, and how creating an impact on society rather than focusing on making money is what sets billionaires...

Why Scott Fritz Sold His Multi-Million Dollar Company to Work as a Business Coach 14.09.2019

Hey, Everyone! Today I share the mic with Scott Fritz, the author of The 40-Hour Work Year. Tune in to hear our EO Mastermind Cabo Speaker talk about why he sold his multi-million dollar business, how he transitioned himself out of his own company in 18 months, and how his work schedule inspired him to write his book on time efficiency. Click here for show notes and transcripts Leave Some Feedback...

How Adobe Does Marketing 12.09.2019

What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy and how marketing works for Adobe. Tune in to hear Eric share his insight into Adobe's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of Adobe to pro...

What Does it Take to be a Good Leader? 10.09.2019

Do you have what it takes to be an exceptional leader?  The secret to becoming a great leader is not being really good at everything, but knowing how to get the right people on your team. Tune in to hear Eric Siu share his favorite management strategies and business philosophies to help you not only become a leader, but to be a manager that employees will enjoy working with. Click here to watch th...

Is it Too Late for You to Start a Podcast? 04.09.2019

Should you start a podcast?  When it comes to podcast trends, most podcasts are only getting 200 downloads a month - does that mean there's no room for your show? Absolutely not!  Tune in to hear Eric Siu share his thoughts on the future of podcasting and how to launch a podcast even in a crowded market. The best time to start anything with a long-term payout is right now. Click here to watch the...

How to Get a 7 Figure Marketing Job 03.09.2019

Do you want to increase your salary and land a high-paying marketing job?  If you're starting your marketing career path and looking for the best salary in marketing, this episode is for you. Tune in to hear Eric Siu share his favorite marketing career advice to help you prepare for a senior-level marketing career. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk...

How TravelBank CEO Duke Chung Started His First Business in His Dorm Room and Sold It to Microsoft 02.09.2019

Hey everyone! Today’s show features Duke Chung, Founder and CEO of TravelBank, a fast and flexible travel and expense management tool for your business.    Tune in to hear how TravelBank’s transactional model has allowed them to scale to 15,000 companies and 100,000 users in 2.5 years, how founders can start a thoughtful business that tackles big problems and how Duke started his company in his do...

GE Ep 190: How Miss Nevada Lisa Song Built a $2M/Year Alcohol-Infused Cupcake Empire 01.09.2019

Hey everyone, in today’s episode I share the mic with Lisa Song Sutton, founder of Sin City Cupcakes, 5x entrepreneur, real estate investor, writer at Forbes, TV host, and Miss Nevada 2014. Listen as Lisa shares how the right partner collaboration (and being Las Vegas’ only alcohol-infused cupcake truck!) led to their first 1,000 customers, how her business got press coverage by Fox News just 4 mo...

GE Ep 131: The Structure Babak Azad Used To Help Beachbody Grow To 10M Customers & $1B+ In Revenues 31.08.2019

Hi everyone, today's interview is with Babak Azad, Former SVP of Customer Acquisition at Beachbody, who joined Beachbody in 2007 when they were a $100M company and since then managed over $500M in media and acquired more than 10 million customers. In today's interview we talk about the importance of smart analysis for any business, the framework he used to grow Beachbody, and how to become a bette...

How to Build Your Personal Brand in 2020 29.08.2019

Are you ready to grow your personal brand but you're not sure how or where to start? Tune in to hear Eric Siu share his advice on how you can build your brand like Gary Vaynerchuk, think bigger like Neil Patel and develop self-awareness coming from his own experience. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let...

The Best Google Search Tricks for 2020 27.08.2019

Have you updated your Google ranking strategies to prepare you for what 2020? Tune in to hear Eric Siu share some of his best Google search tips and tricks plus the tools to use that could be the difference between you showing up on page 1 or page 2 next year. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know...

GE Ep 113 [2015]: How Edgar Grew to $150K MRR in 13 Months Without a Freemium Model 25.08.2019

Hey everyone, today we're talking with Laura Roeder, a social media strategist, speaker, and an entrepreneur who's been named one of the top 100 under 30 multiple times. Laura is the CEO of Edgar, a social media scheduling and marketing automation app that I love. We talk about the hole in the market that Edgar fills, how they achieved super-fast growth, and a social media strategy that helped one...

Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users 24.08.2019

Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.   Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer d...

How to Get a 6 Figure Marketing Job 22.08.2019

Do you want a raise?  How does 6 figures sound? Tune in to hear Eric Siu share his favorite career advice to help you prepare for a senior-level marketing job.  This includes being able to contribute out-of-the-box strategies plus knowing how to execute them. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know o...

How to Get a 5 Figure Marketing Job 21.08.2019

Fresh out of college and about to start your marketing career path?  Thinking about switching your career path to digital marketing? Tune in to hear Eric Siu share how you how to get a 5-figure marketing job straight out the gate! Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments...

GE Ep 160 [2016]: How Drip Club Used Influencer Marketing to Get 250,000 Instagram Followers and Grow the Business 1,000% in One Year 18.08.2019

Hey everyone, today we have a very special show featuring three of my friends from high school: Andrew Tsai, Jonathan Hong, and Mike Zhang, co-founders of The Drip Club, a trusted online e-liquid and vape shop. Andrew is the VP of Sales, Mike is the CEO and Jonathan is the VP of Products. On today's show we'll be talking about how The Drip Club began as an online subscription service, similar to B...

GE Ep 181 [2016]: How Bryce Welker Brings In $2M Annual Revenues & Over 200k Visits/Mo Through SEO 17.08.2019

Hey everyone, in today’s episode I share the mic with Bryce Welker, a CPA and the founder of Crush Empire, a diverse network of lead generation and product review websites in numerous verticals. In this interview Bryce talks about his journey from quitting his job as an accountant to starting his own CPA exam website, how he went from bringing in $1K per month to $2M per year, the importance of hi...

What to Do When Your Agency Hits a Plateau 15.08.2019

Have you've been working long hours and countless days on trying to scale your agency but nothing seems to be working? Tune in to hear Eric Siu share a few pointers on how to turn your plateaued agency into a scaling one through hiring, outsourcing and prioritizing. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me...

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