Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Jul 9, 2026

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Episodes

The Alter-Ego Effect Author Todd Herman on What Corporate Leaders and Professional Athletes Have in Common 16.11.2019

Hey everyone! In today’s episode, I share the mic with Todd Herman, author of The Alter-Ego Effect.    Tune in to hear how Todd built his career by helping athletes improve their performance, how he’s now helping corporate leaders in much the same way, and why developing an alter ego can help you level up your business and career.  Click here for show notes and transcripts Leave Some Feedback: Wha...

How to Create Ads that Convert More Sales 14.11.2019

Looking for the latest advertising strategies? The best tricks to optimize your campaigns for converting more sales is to improve your copywriting. Tune in to hear Eric Siu go over how to get inspiration from other campaigns for the best results in your 2020 Google Ads campaigns. Follow these strategies and you'll be ahead of the competition. Click here to watch the full YouTube video  Leave Some...

The Best Marketing Careers for 2020 13.11.2019

Are you ready to start your digital marketing career and wondering which specialty to focus in? How do you set yourself up to find a great job in 2020? Tune in to hear Eric Siu share his favorite jobs in marketing for 2020, the different marketing specialties out there plus let you in on how to get a good salary! Click here to watch the full YouTube video  Leave Some Feedback: What should I talk a...

How CoSchedule’s Co-founder Garrett Moon Started the Company with Only 4 People 10.11.2019

Hey everyone! Today, I share the mic with Garrett Moon, one of the Co-founders of CoSchedule, a marketing management platform.   Tune in to hear about Garrett’s 10 years' experience in the advertising/marketing industry, how he believes he’s solved the makeshift marketing problem and why it’s important to have a separate growth marketing team from the content marketing team. Click here for show no...

How CEO David Barrett Gained 6 Million Users for Expensify Through Word-Of-Mouth Advertising 09.11.2019

Hey everyone! In today’s episode, I share the mic with David Barrett, CEO of Expensify, the world’s leading application for expense management with 6 million users.  Tune in to hear David share why Expensify relies only on word-of-mouth advertising, why he believes that focusing on top-line revenue growth isn’t actually good for business, and how the Expensify team proved the naysayers wrong when...

How Nike Does Marketing: How Nike Ranks #1 on Google 07.11.2019

Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the brand and how marketing works for Nike. Tune in to hear Eric Siu share his insight into Nike's website to look deep at...

How to Get Your First (Paid!) Speaking Gig 06.11.2019

Do you think you have what it takes to start getting paid to speak? Not sure how to get started? Getting speaking opportunities starts opening up a lot of doors and opportunities. Tune in to hear Eric Siu share his favorite tactics to help you learn to speak at conferences and score paid speaking gigs.  Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next?...

How Founder Mike Roberts Started With Only $3K But Grew SpyFu To $7M ARR and 11K Customers 03.11.2019

Hey everyone! In today’s episode, I share the mic with Mike Roberts, the founder of SpyFu and Nacho Analytics, software that is called the “Holy Grail of Competitive Intelligence”.   Tune in to hear how Mike built SpyFu with only $3,000, why historical data matters when it comes to digital marketing and how the company was able to make over $7 million in annual revenue.   Click here for show notes...

Why Moz Founder Rand Fishkin Stepped Down from a $50M Biz to Start His Own Software Company 02.11.2019

Hey everyone! In today's episode, I share the mic with Rand Fishkin, the Co-Founder of SparkToro, a service that helps you find all the proper outlets through which to reach your target demographic. This is his second time being a guest on Growth Everywhere! Check out the first episode with him here! Tune in to hear Rand talk about why the “Wizard of Moz" decided to leave Moz, how he helped grow t...

Marketing Lessons I Learned From Running a Software Company 01.11.2019

Have you ever wondered how to become a tech founder? Starting a software company isn't as hard as you might think - the hard part is actually in marketing it. Tune in to hear Eric Siu share his thoughts on how to start a software company and the lessons he learned along the way to start a tech company. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next?...

Why Work Life Balance is a Deadly Illusion 29.10.2019

Are you bringing baggage from your personal life into your work life? How do you make your work and your life harmonize with each other? Tune in to hear Eric Siu share his philosophy on how to overcome work life balance and start living with Jeff Bezos' style of Work Life Harmony. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview...

How Consulting.com Founder Sam Ovens' Course-Based Services Brought in $34 Million Last Year! 27.10.2019

Hey everyone! In today’s episode, I share the mic with Sam Ovens, CEO and Founder of Consulting.com, which helps people build successful consulting businesses. Tune in to hear how Sam Ovens quit the corporate world to start his own SaaS company, why he transitioned from consulting to running a course-based business for entrepreneurs and why he thinks that it’s a myth that in order to be successful...

How Unbounce Reached $30 Million in Revenue by Going Upmarket and Using Word-of-Mouth Marketing 26.10.2019

Hey everyone! In today's episode, I share the mic with Rick Perreault, the CEO and Co-Founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly.  This is his second time being a guest on Growth Everywhere! Check out the first episode with him here! Tune in to hear Rick’s thoughts on how Unbounce brought in $30 million this fiscal year by going upm...

Peloton's One Mistake in Their Perfect Marketing 25.10.2019

Peloton's marketing campaign is one of the best we've seen - except for one big problem. Tune in to hear Eric Siu critique and score Peloton's paid media, content marketing, SEO, conversion rate optimization and general marketing. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments...

Why Real Estate Is A Terrible First Investment (For Most People) 22.10.2019

Are you thinking about investing in real estate? Should you build your life so that you can buy a home one day? Just because everyone says that buying a home is the "best" investment you can make, is it really the case? Tune in to hear Eric Siu share his thoughts on why home buying and real estate are only smart investments for some cases. Click here to watch the full YouTube video  Leave Some Fee...

How Wave Co-Founder Kirk Simpson Plans to Make Invoicing “Invisible” 20.10.2019

Hey everyone! In today’s episode, I share the mic with Kirk Simpson, CEO and Co-Founder of Wave, a service that offers free invoice, accounting, credit card processing, and payroll software. Tune in to hear how Wave plans to eliminate friction for small businesses, how the business saw a 26% conversion rate on their landing pages early on, and what Kirk uses to maintain peace throughout his extrem...

The Problem with Asians Being Doctors, Lawyers, Engineers 18.10.2019

Why is it that the Asian American Dream is to become a doctor?  Are your Asian parents deciding your future for you? Are you choosing your career path because it's the "smart" thing to do? Tune in to hear Eric Siu share his thoughts around Asian stereotypes and career paths. Find out in this episode as Eric shares why he decided to become an entrepreneur. Click here to watch the full YouTube video...

5 Tricks to Post More Effectively on LinkedIn 15.10.2019

Are your LinkedIn posts not getting engagement? Is the LinkedIn organic algorithm not working in your favor? Tune in to hear Eric Siu introduce Gaetano DiNardi to guide you through a step-by-step guide to get more engagement on LinkedIn. You'll learn how to use the organic posting feature to build an audience on LinkedIn and get more engagement through posting controversial content. Click here to...

Killer Growth Strategies to Attract a Surge of New Customers 13.10.2019

Is your business floundering and not seeing the growth you need? Are you ready to learn the tried and true business strategies from experts who have built multi million dollar teams? Tune in to hear Eric Siu share the mic with Ayman Al-Abdullah, AppSumo president, as he gives an inside scoop into his inspirational business story Ayman will share how to build a powerful team, skyrocket your SEO ran...

The Secret to BIG Money Sales: Account-Based Marketing 12.10.2019

What if we’ve been looking at the whole marketing process in reverse...?  92% of B2B marketers consider Account-Based Marketing (ABM) to be “extremely” or “very” important to their marketing efforts. Tune in to hear Eric Siu let you know what ABM is and how you can use it to start making those BIG money sales! Click here to watch the full YouTube video  Leave Some Feedback: What should I talk abou...

Why iPadOS is Game Changing for Businesses 11.10.2019

The new iPadOS is one of the most exciting updates to the iPad ever . What makes the iPadOS 13 so incredible? Tune in to hear Eric Siu share how the iPad can change your life in this simple entrepreneur tech review. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you en...

A Different Way to Fund Your Business 08.10.2019

What are the best ways to fund a startup? This episode will introduce alternate ways to get funding, and talk about a popular method called crowdfunding. But, will crowdfunding work for your business? Tune in to hear Eric Siu share his favorite ways to get funding for startup founders plus how he's using crowdfunding for his software startup called ClickFlow. Click here for show notes and transcri...

10 Traits of an Effective Entrepreneur 06.10.2019

If you are wondering how to become an entrepreneur, study the important traits that successful entrepreneurs use on a consistent basis. Tune in to hear the characteristics of effective entrepreneurs and over 5 traits of successful entrepreneurs. You'll learn how to start a business and grow your entrepreneurial skills. Click here for show notes and transcripts Leave Some Feedback: What should I ta...

How Mailchimp Does Marketing 05.10.2019

Ready to look inside one of the best marketing campaign examples out there? We've turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Mailchimp. Tune in to hear Eric Siu share his insight on Mailchimp's website as he looks deep at one of the best marketing campaign strategies around as well as t...

GE Ep 194 [2017]: How FabFitFun Brought in $40M in Revenue and 200K Subscribers Last Year 29.09.2019

Hey everyone, in today’s episode, I share the mic with Michael Broukhim, the Co-CEO and Co-Founder of FabFitFun, which offers an incredible beauty box subscription service. Listen as Michael shares what makes FabFitFun different than their competitors, what their key marketing strategies look like, how he sold 2,000 beauty boxes in 2 days and continues to grow 300% YoY, and what it’s like to partn...

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