Leveling Up with Eric Siu

In today’s episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT sp...

In today’s episode, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partne...

In today’s episode of Leveling Up, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a...

In this video, I will discuss why NFTs have more incentive alignment and why all marketers need to use this in their growth playbook. TIME-STAMPED SHOW NOTES: [00:54]  We are all driven by incentives [01:42]  NFT = More incentive alignment [03:45]  Gary Vaynerchuk and Vee Friends [05:32]  Brett Malinowski [06:32]  Web 3 is being able to own [07:20]  Brands using NFT (Nike, Heineken, Gucci)   Level...

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake...

In this episode, we will discuss some NFT marketing mistakes based on our own experience to help you avoid them!  TIME-STAMPED SHOW NOTES: [00:58]  1. Not blitzing hard enough with Promotions [01:35]  Still, we had an amazing NFT collab with “friends”  [02:51]  2. Not having unique PFPs  [04:55]  3. Launching two tiers at the same time [06:45] 4. Not hiring a full team ready   Leveling Up Heroes N...

Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companie...

In this video, learn how Alex Lieberman of Morning Brew accidentally launched a podcast and what is the most challenging thing in his "Founder's Journal" journey. TIME-STAMPED SHOW NOTES: [00:00] - Intro to “Alex Lieberman and The Founder’s Journal Podcast” [00:30] - What is The Founder’s Journal  [02:51] - The hardest thing in Alex’s podcast journey  [04:50] - Outro Leveling Up Heroes NFT: 👾Join...

In this video, learn what are the key things you need to know in selling out your NFT Project and how you become a person of value! TIME-STAMPED SHOW NOTES: [01:41] - Build for the long-term [02:00] - Key things: Proven Team and Road Map [03:06] - Read $100M Offers - Alex Hormozi [03:33] - Collabs with “Top Influencers” [05:53] - Building NFT Project is like a Start-Up [07:23] - Hiring People Care...

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. We cover some fascinating topics...

As the world of crypto continues to evolve and grow, there is a vast array of associated new possibilities that are available to investors on a regular basis. On the show today, we welcome Josip Rupena, the CEO and Founder of Milo, a company that is bringing together the worlds of digital assets and real estate. Milo is here to give all of our listeners a few reasons why you should consider this a...

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our...

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music pr...

In this video, I am going to talk about my NFT investing strategy and why utility is more important than art for me! TIME-STAMPED SHOW NOTES: [00:00] - Intro to my NFT investing strategy! [00:27] - Some of my NFTs (Cryptopunk, BAYC, Doodles, Etc) [01:00] - Steve Aoki’s NFT (Design, Brand, Utility) [02:44] - The Community (A0K1VERSE) [03:17] - Leveling Up Heroes [04:30] - Long-term mindset in inves...

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the...

In this video, I am going to talk about strategies based on my experience in getting a deal flow to invest in the best companies in the world, and why you should have a long-term view in terms of investing! TIME-STAMPED SHOW NOTES [00:00] - Intro to getting a deal flow [00:51] - Defining deal flow [02:17] - Be a part of different communities (YPO, EO, NFT Community) [03:32] - Start hosting events...

In this video, let's talk about NFT lessons from some of the biggest players in the NFT world - 3lau, Justin Kan, and Steve Aoki's Manager TIME-STAMPED SHOW NOTES: [00:00] - Intro to NFT lessons from 3lau, Justin Kan, and Steve Aoki's Manager [00:49] - Quick Background  [01:46] - NFT is part of the future [02:02] - NFT of Justin Kan [02:57] - Fractal - Gaming NFT [04:53] - NFT from Justin David Bl...

In this video, learn how to create media platforms as marketing layers and how you can monetize them with your own content and products, not just through advertisements but using merch, educational courses, and even NFTs! TIME-STAMPED SHOW NOTES: 00:00 - Intro to monetizing media platforms 00:22 -  Where There’s an Audience, Money Follows 01:53 - The media is the marketing layer 02:30 - Founder's...

In this episode, Alex Lieberman of Morning Brew will talk about the 3 steps on starting a 7-figure newsletter business and how digital media continue to evolve! TIME-STAMPED SHOW NOTES: [00:00] - Intro to starting a 7-figure newsletter business (Morning Brew) [00:33] - How did they create a newsletter? [01:47] - Taking advantage of paid acquisition [03:04] - Morning Brew referral program [04:28] -...

Today on the show Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. T...

In this episode, we are going to talk about the continuation of my NFT journey! Discover the most effective ways of securing a collaboration with the biggest influencers. I also share some of my experiences that might help you launch your own NFT project! TIME-STAMPED SHOW NOTES: [00:00] - Intro to how I secure collaborations with NFT influencers [00:11] -  My NFT Journey [00:57] - Dinner with Doo...

In this video, I am going to talk about the things you should do to take care of and maximize your mental health in the world of Tech and Web3 where everything moves so quickly. TIME-STAMPED SHOW NOTES: [00:00] - Intro to maximizing your mental health  [00:58] - Importance of limiting your screen time [02:27] - Exposing yourself to sunlight [03:18] - Eat healthy food [03:30] - One thing at a time...

This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from produci...

In this episode, I am going to talk about the factors and the conditions that you need to make in order to successfully sell out an NFT Project the right way!  TIME-STAMPED SHOW NOTES: [00:00] -Intro to successfully selling out an NFT project [00:27] - Digital Marketing is getting harder [01:36] - 2 examples of working NFT Projects [01:45] - "The Other Side" NFT project [03:05] - Importance of con...

In this video, I am going to answer the question "Are Crypto & NFTs An Inflationary Hedge? ". Let's take a look at this very interesting data report and I'll share my opinion on some of the crucial points. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:36] - Data report for context [02:29] - the importance of chips [03:15] - Price inflation per product [04:27] - Performance of collectibles  [05:17]...