Leveling Up with Eric Siu

Co-founder of Axie Infinity shares his vision on gamifying the entry to Web 3 and some updates for Axie Infinity that excites him.  TIME-STAMPED SHOW NOTES: [00:00] - What are you excited about? [00:30] - Axie Infinity Origins [01:44] - No soft activation in Web 3 Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How t...

In this video, Axie Infinity's co-founder reveals the secret to Web3 Marketing and how they engage with their community and have them contribute to the company's success! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Web 3 growth marketing [00:30] - Engaging with the community and newcomers [01:19] - Making them contribute to the success [02:05] - Final thoughts   Programs: ✌️Free Masterclass...

In this episode, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forward! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:40] - Growth team strategy [01:27] - Learning from Web 2 community builders [02:10] - Community is the beginning and the end [03:08] - Axie's culture of experimentation   Programs: ✌️Free Masterclass...

In this episode, Axie Infinity Co-founder discusses their 'Big Hairy Audacious Goal' on achieving a BILLION players! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:09] - Axie Infinity BHAG [00:37] - Achieving BILLIONS [01:00] - Play to earn in Axie [01:52] - How they create opportunity for others [02:50] - Others spend for others to earn Programs: ✌️Free Masterclass On How To Create Your Dream Busine...

In this episode, we are going to talk about how Axie Infinity generates 6 billion dollars circulating market cap! Learn how does Axie work and why they're on top of the game! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:21] - How does Axie work? [01:15] - Different types of Axie player [02:14] - Future plans [02:48] - The end game Programs: ✌️Free Masterclass On How To Create Your Dream Business ht...

In this episode, I focus on 9 NFTs that have the best community and long-term utility for 2022.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:08] - Evaluating NFTs [00:32] - Eric's OpenSEA Account [00:41] - Proof Collective [01:25] - Y Whales Crystal Whales [02:38] - Rug Radio [03:37] - Illuminati [04:13] - Impact Theory [05:22] - World of Women [05:39] - Floor NFT NYC Beta Token [05:51] - VeeFrie...

In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:13] - Under Armour's Sneaker NFT [00:54] - Marilyn Monroe NFTs [01:23] - VeeFriends and UNO NFTs [01:33]- Melania Trump's NFT [01:42] - Adidas x BAYC NFT [02:02] - Nike's Cryptokicks [02:13] - NBA Top Sho...

In this episode, I am going to talk about Crypto Marketing trends for 2022 and beyond! Learn more about the freshest ideas and amazing tactics you can do in the world of Web3. Know what platforms to maximize and why throwing an event will take a spot this year! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:14] - Redefining Web 3 [00:37] - The marketing in the world of Web 3 [01:04] - Web 2 st...

In this episode, I am going to talk about Crypto Marketing 101.  Learn more about the world of Web3 and how people are marketing there! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:16] - What is the difference between Web 1, 2, and 3? [02:06] - The world of Web3: DeFi, NFT [03:27] - How people are marketing? [04:16] - Think longer terms [05:14] - Know where are your people hanging out?  [05:...

In this episode, I am going to talk about some simple ways to get influencers that can promote your NFT projects. Learn different useful tools and strategies that I also use! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:35] - The Dream 100 List [01:18] - Twitter tool you can use: Followerwonk [01:40] - How I organize my Dream 100 List [03:07] - What to do if you don't have a lot of followers? [04:5...

In this episode, I am going to talk about the 5 reasons why "Community" is the future of marketing! Discover the benefits of creating an amazing community and how it will affect the advancement of marketing! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:14] - The world of Web3 [00:54] - The Community in marketing [02:10] - 1. Community before launching product/services [02:47] - 2. Great mark...

In this episode, I am going to talk about why Airdrops like $SOS are a "Big Deal" for the future of marketing and business. TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:20] - What is SOS? [02:06] - What's the implication in marketing and business? [02:55] - Their success is your success [03:26] - Different scenarios with SOS [05:13] - Final thoughts [05:40] - Outro Programs: ✌️Free Mastercla...

In this episode, we are going to talk about how to meet badass people that will help you build a $100M network that is indestructible. Find out how your passion for learning new things will help you develop relationships with people who can help you succeed! TIME-STAMPED SHOW NOTES [00:00] - Introduction [02:40] - Importance of learning new things [04:26] - Eric's experience of attending events/co...

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sa...

In this episode, I'll explain a few creative ways to get the clients you want in 2022 and beyond.  Understand the importance of forming long-term relationships with people and how to think outside the box! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:27] - 1. Throw some dinner! [01:17] - Host an event [01:40] - 2. Web3 [02:21] - 3. Poaching [03:25] - 4. Give them gifts! Be creative [04:23] -...

In this video, I'm going to talk about 7 Crypto Careers for 2022 & Beyond. As the world of Web3 is exploding, learn what roles and careers will be in demand to get ahead of 99% of people. TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:19] - 1. Community Manager [02:03] - 2. Partnerships Manager [02:56] - 3. Influencer Manager [03:45] - 4. Events Manager [04:47] - 5. Developer [05:43] - 6. Desi...

Today, I talk about how to safely secure your NFTs from hackers. Many people have lost their NFTs to hackers, so it's important to make sure your assets are protected. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:22] - Use a hardware wallet [01:12] - Use two-factor authentication [01:30] - Use a password manager [03:00] - Use a VPN [03:25] - What NOT to do [03:59] - Outro   Programs: ✌️Free Masterc...

Today I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for NFT marketing - from capitalizing on exclusivity, to creating utility, to cultivating community. TIME-STAMPED SHOW NOTES [00:00] - What is the Bored Ape Yacht Club? [00:50] - Celebrities that have Bored Apes [01:39] - Owning an Ape has an exclusivity...

Today, I talk about how social tokens will affect marketing. I define social tokens and share the possibilities for incorporating them into marketing to grow your business. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:14] - What are social tokens? [02:08] - How creators can use social tokens for marketing [03:55] - How brands can use social tokens for marketing [04:45] - Why social tokens work and...

Today, I'm talking about how Web3 will change marketing forever. I discuss what Web3 is, how it's changing the Internet, and how marketers will have to adapt for the long term. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:18] - Different eras of the Internet - Web1 and Web2 [01:55] - What is Web3? [03:13] - NFTs are already exploding [04:33] - How Web3 will change the way we do marketing through co...

Today, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from how to leverage NFTs in your marketing to creating an incentive and an offer. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:49] - The innovative NFT strategy Gary Vee used to sell his book [01:13] - The power of incentive [01:51] - You can do a lot wit...

Today, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of community and long-term thinking. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:32] - Web3 has caused the rise of a lot of communuity-based projects [01:34] - Relationships are a long-term investment [02:50] - The SPACES model [04:00] - A lot of compan...

Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:26] - What is FTX? [01:09] - Collect emails and provide value [02:47] - Build a good affiliate program [03:19] - Optimize web pages for search spiders [05:55] - Coinbase is the gold standard for crypto marketing [07:49] - Outro   Programs: ✌️Free Master...

Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:07] - Community managers are beginning to take off [01:56] - Specialized content creators will take the social media game to the next level [02:46] - SEO isn't going an...

Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:22] - Work with influencers and provide value [01:45] - Be smart with whitelists [03:25] - Use Discord to build up a community [05:02] - Take advanta...