Leveling Up with Eric Siu

In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. He also shares his approach to his personal finances, the book that ha...

In this video, Alex Lieberman of Morning Brew shares his thoughts on being a CEO at 28 and gives us a picture of how he works with Austin Rief to manage the company.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Alex on being a CEO [01:08] - Alex loves the first stage of it [02:00] - the second phase is all about building [02:30] - Moving into Executive Chairman [03:23] - Alex and Austin sty...

In this episode, I will discuss the Top 5 Cryptocurrencies to Invest in for long-term thinkers in 2022 and what I mean by that. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Long Term Thinkers [01:54] - Ability to invest in internet [03:14] - Buy and Hold [03:51] - 1. Avalance [04:18] - 2. Terra (Luna) [05:00] - 3. Solana [05:30] - 4. Ethereum [06:12] - 5. Bitcoin [06:45] - Final Thoughts [07...

In this episode, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing,...

In this episode, I am going to talk about how to build an NFT team from scratch and why is it important to define your NFT and core values! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:10] - The format [00:56] - Building NFT team from scratch [01:50] - My team [02:39] - The x-factor [04:13] - Be mindful of who you end up helping/hiring [04:35] - Traction [05:30] - IDS (Identify, Discuss, Solve) [0...

In this episode, I'll discuss why membership-based NFTs create high floor prices and introduce you to my newest NFT project, Leveling UP Heroes! TIME STAMPED-SHOW NOTES:  [00:00] - Intro [00:10] - Membership Based NFTs  Floor Prices [00:30] - Crypto Packaged Goods [01:25] - PROOF Collective [01:42] - PROOF Mechanics [02:38] - Leveling Up Heroes [03:23] - LU Heroes Epic Tier [04:20] - Delivering th...

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing!

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join!

Co-founder of Axie Infinity shares his vision on gamifying the entry to Web 3 and some updates for Axie Infinity that excites him.  TIME-STAMPED SHOW NOTES: [00:00] - What are you excited about? [00:30] - Axie Infinity Origins [01:44] - No soft activation in Web 3 Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass 👾 Get My Book, Leveling Up: How t...

In this video, Axie Infinity's co-founder reveals the secret to Web3 Marketing and how they engage with their community and have them contribute to the company's success! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Web 3 growth marketing [00:30] - Engaging with the community and newcomers [01:19] - Making them contribute to the success [02:05] - Final thoughts   Programs: ✌️Free Masterclass...

In this episode, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forward! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:40] - Growth team strategy [01:27] - Learning from Web 2 community builders [02:10] - Community is the beginning and the end [03:08] - Axie's culture of experimentation   Programs: ✌️Free Masterclass...

In this episode, Axie Infinity Co-founder discusses their 'Big Hairy Audacious Goal' on achieving a BILLION players! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:09] - Axie Infinity BHAG [00:37] - Achieving BILLIONS [01:00] - Play to earn in Axie [01:52] - How they create opportunity for others [02:50] - Others spend for others to earn Programs: ✌️Free Masterclass On How To Create Your Dream Busine...

In this episode, we are going to talk about how Axie Infinity generates 6 billion dollars circulating market cap! Learn how does Axie work and why they're on top of the game! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:21] - How does Axie work? [01:15] - Different types of Axie player [02:14] - Future plans [02:48] - The end game Programs: ✌️Free Masterclass On How To Create Your Dream Business ht...

In this episode, I focus on 9 NFTs that have the best community and long-term utility for 2022.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:08] - Evaluating NFTs [00:32] - Eric's OpenSEA Account [00:41] - Proof Collective [01:25] - Y Whales Crystal Whales [02:38] - Rug Radio [03:37] - Illuminati [04:13] - Impact Theory [05:22] - World of Women [05:39] - Floor NFT NYC Beta Token [05:51] - VeeFrie...

In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:13] - Under Armour's Sneaker NFT [00:54] - Marilyn Monroe NFTs [01:23] - VeeFriends and UNO NFTs [01:33]- Melania Trump's NFT [01:42] - Adidas x BAYC NFT [02:02] - Nike's Cryptokicks [02:13] - NBA Top Sho...

In this episode, I am going to talk about Crypto Marketing trends for 2022 and beyond! Learn more about the freshest ideas and amazing tactics you can do in the world of Web3. Know what platforms to maximize and why throwing an event will take a spot this year! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:14] - Redefining Web 3 [00:37] - The marketing in the world of Web 3 [01:04] - Web 2 st...

In this episode, I am going to talk about Crypto Marketing 101.  Learn more about the world of Web3 and how people are marketing there! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:16] - What is the difference between Web 1, 2, and 3? [02:06] - The world of Web3: DeFi, NFT [03:27] - How people are marketing? [04:16] - Think longer terms [05:14] - Know where are your people hanging out?  [05:...

In this episode, I am going to talk about some simple ways to get influencers that can promote your NFT projects. Learn different useful tools and strategies that I also use! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:35] - The Dream 100 List [01:18] - Twitter tool you can use: Followerwonk [01:40] - How I organize my Dream 100 List [03:07] - What to do if you don't have a lot of followers? [04:5...

In this episode, I am going to talk about the 5 reasons why "Community" is the future of marketing! Discover the benefits of creating an amazing community and how it will affect the advancement of marketing! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:14] - The world of Web3 [00:54] - The Community in marketing [02:10] - 1. Community before launching product/services [02:47] - 2. Great mark...

In this episode, I am going to talk about why Airdrops like $SOS are a "Big Deal" for the future of marketing and business. TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:20] - What is SOS? [02:06] - What's the implication in marketing and business? [02:55] - Their success is your success [03:26] - Different scenarios with SOS [05:13] - Final thoughts [05:40] - Outro Programs: ✌️Free Mastercla...

In this episode, we are going to talk about how to meet badass people that will help you build a $100M network that is indestructible. Find out how your passion for learning new things will help you develop relationships with people who can help you succeed! TIME-STAMPED SHOW NOTES [00:00] - Introduction [02:40] - Importance of learning new things [04:26] - Eric's experience of attending events/co...

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sa...

In this episode, I'll explain a few creative ways to get the clients you want in 2022 and beyond.  Understand the importance of forming long-term relationships with people and how to think outside the box! TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:27] - 1. Throw some dinner! [01:17] - Host an event [01:40] - 2. Web3 [02:21] - 3. Poaching [03:25] - 4. Give them gifts! Be creative [04:23] -...

In this video, I'm going to talk about 7 Crypto Careers for 2022 & Beyond. As the world of Web3 is exploding, learn what roles and careers will be in demand to get ahead of 99% of people. TIME-STAMPED SHOW NOTES [00:00] - Introduction [00:19] - 1. Community Manager [02:03] - 2. Partnerships Manager [02:56] - 3. Influencer Manager [03:45] - 4. Events Manager [04:47] - 5. Developer [05:43] - 6. Desi...

Today, I talk about how to safely secure your NFTs from hackers. Many people have lost their NFTs to hackers, so it's important to make sure your assets are protected. TIME-STAMPED SHOW NOTES [00:00] - Intro [00:22] - Use a hardware wallet [01:12] - Use two-factor authentication [01:30] - Use a password manager [03:00] - Use a VPN [03:25] - What NOT to do [03:59] - Outro   Programs: ✌️Free Masterc...