Leveling Up with Eric Siu

In this episode, Eric talks about why short and powerful emails can double your open and response rate in no time.  Find out how to write impactful headlines and how to not be annoying when doing a follow-up! TIME-STAMPED SHOW NOTES: [00:00] - 5 steps to getting your cold DMs and emails read GUARANTEED! [00:30] -Why Personalized emails have a higher open and click-through rate? [01:05] - Email Hea...

In this episode, Eric talks about all the lessons I've learned in 10 years of Podcasting Discover how to grow your audience and downloads, and What is the most important thing you should optimize when starting a Podcast. Stay with us till the end to find out! TIME-STAMPED SHOW NOTES: [00:00] - Exposing My 70M download podcast marketing strategy [00:48] -My FIRST year of podcasting (How many Podcas...

In this video, I’ll answer the question if marketers should measure everything.  Last time, my post about this got over 344,000 impressions on Linked In. So watch until the end of the video and let’s settle this! TIME-STAMPED SHOW NOTES: [00:00] - Should marketers measure EVERYTHING? [00:30] -My LinkedIn Post about this went VIRAL  [01:12] - Let’s talk about ‘Diminishing Returns’ in business [02:1...

In this episode, Eric talks about the most in-demand marketing skills and sought-after professional positions that you should check this 2022.  Marketing is getting harder and harder, and every company needs all the creative minds now more than ever! TIME-STAMPED SHOW NOTES: [00:00] - Top 7 Marketing Careers for 2022 [00:30] -Why do companies need a ‘Social Media Manager?’ [01:05] - Marketing Stra...

In this episode, Eric talks about how Paid Media, and Marketing in general, are changing! Currently, artificial intelligence plays a big role in our automated world. As a marketer, find out what you should do! TIME-STAMPED SHOW NOTES: [00:00] - Paid Media is Becoming A COMMODITY! Here’s Where Marketing Is Going Long Term [01:05] -Why do Google, Facebook, and Amazon focus on investing in AI Compani...

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode...

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you...

In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions! TIME-STAMPED SHOW NOTES: [00:00] - How to Rank #1 on Google: SEO Tips 2022 [00:33] - How to make your content stand out (Content Ideas For Beginners) [02:14] - Top Reasons Why Content TITLE matters [03:07] -...

In this episode, Eric talks about the best strategy for building the perfect team for your company! Find out what are the main things you need to consider and how you can use Dr. Adam Grant and Ray Dalio’s PrinciplesYou - a proven tool that aims for personal and organizational success! TIME-STAMPED SHOW NOTES: [00:00] - How to build the BEST marketing team for your Business [00:45] - Key points yo...

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We...

Join us as we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying...

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misc...

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies the...

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years...

Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning...

Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flags...

In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge! TIME-STAMPED SHOW NOTES: [00:00] - How To 10x Your NFT Sales [01:04] - 1. Allow List Collaborations [02:22] - Types of Collabs You Can Try [03:00] - Be Creative with Your Marketable Moment [03:26] - Stay Engaged with People [...

In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project! TIME-STAMPED SHOW NOTES: [00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project [01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators) [03:40] - Tip: Make sure e...

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent f...

In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!  TIME-STAMPED SHOW NOTES: [00:00] - Build for the long term [00:54] - 1. Project Manager [01:42] - 2. Community Manager for your NFT Community [02:35] - 3. Social Creator for Organic Content [...

In today’s episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak p...

In this video, we will discuss 5 NFT marketing strategies that will help you sell out your NFT Project. Find out why it's imperative to go for a long-term NFT strategy instead of doing it for cash grabs! [00:00] - 1. Your NFT Project’s Mission and Vission [01:38] - Is your NFT greed-based or community-based? [06:14] - Finding your own NFT Artist [06:38] - 2. Building relationships and NFT collabs...

In this episode, we are going to talk about 7 deadly mistakes when launching an NFT based on our own journey! TIME-STAMPED SHOW NOTES: [01:16] - NFT Messaging “Keep It Simple and Stupid” [01:52] - Having not enough offer [03:33] - Not Launching NFT with PFPs [05:10] - Waiting “Too Long” to Launch [06:09] - Not enough collaboration [07:26] - Working with the wrong person! [08:00] - Not enough conte...

In this episode, we are going to talk about how you can make money with NFTs and what are the crucial things you need to consider when investing in one! TIME-STAMPED SHOW NOTES: [00:32] - My own NFT Wallet (Ft. Space Doodles, WOW, 8sian) [01:34] - Buying and Verifying NFTs [02:30] - Long-term hold  [03:17] - Invest what you can afford to lose! [04:12] - NFT Project checkbox [08:00] - (Veefriends)...

In this episode, I’m going to show you my NFT portfolio that contains cool NFTs like Cryptopunks, Bored Ape Yacht Club, Veefriends, World Of Women, and more!  TIME-STAMPED SHOW NOTES: [01:05] - My NFT Wallet [02:00] - Cryptopunks’ Historical Relevance [02:27] - Why I like my Bored Ape Yacht Club [05:04] - My VeeFriends NFT by Gary V [06:49] - My World Of Women NFT [07:40] - My Tom Bilyeu NFT [08:3...