Let's Talk Socials!

Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing approach is crucial, how to align our messaging over multiple channels and how we can understand how our customers use the internet to drive more sales. You'...

Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.  You'll discover... How Laura got into this field of marketing What makes a great FMCG brand Ho...

This episode is a more personal one.  I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share t...

This episode is a more personal one.  I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share t...

PR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business. In this episode, you'll discover... What PR is & how it...

Think Facebook is dead? Think again! Sarah Chant has grown her group "New Zealand Travel Tips" to an impressive 60k+ members and turned it into a profitable full-time business. In this episode, she shares her tips & tricks on how to grow a group and the learnings she has made along the way.  You'll discover... How Sarah has grown & monetised multiple Facebook groups  How she manages the gr...

AI is the HOTTEST topic on social media right now and many preach that you can make your marketing much easier if you use ChatGPT and the likes. But is AI really as good as it sounds? And how do you best use it in your business?  In this episode, you'll discover... What AI actually is  How you can use it in your business to save time The potential downfalls you need to consider Tangible examples o...

Showing up online & marketing yourself can be scary and comes with many challenges: "Am I good enough? Why should people listen to me? Am I worthy enough of taking up that space?" In this episode, I talk to Trang Nguyen, a high-performance coach & mentor about these challenges and how to overcome them. You'll discover... Why we are afraid of what others will say about us (especially those...

As a business owner, you shouldn't put all of your marketing eggs in one basket. That's why, in this episode, I am talking to Jen Kolbuc ( @socialwithjen ) about a great addition to your marketing mix: emails. You'll discover... Why you shouldn't rely on social media alone Why email marketing & social media work so well together Why Jen (almost) loves email marketing more than the socials How...

Pinterest is one of THE most underused platforms for social media & business growth but I am here to change that. In this episode, I chat with Sarah Burk (@ thesarahburk ), a Pinterest Strategist & Manager, about how you can use it to its full potential. You'll discover... What types of businesses can benefit from using Pinterest Why Pinterest is not your classic social media network How i...

Sick of posting the same old testimonial post on Instagram? In this episode, I show you a number of alternatives that convert much better than your classic Canva testimonial template.  In this episode, you'll discover... Why testimonials are important to post How to get more testimonials from your customers 3 engaging ideas to showcase testimonials An idea for a post even if you DON'T have a testi...

"How much should I charge for this service?", "Will my client agree to work with me at this price?", "Am I charging enough?" are common questions that Jaz ( @yourpricingqueen ) hears from her clients on a daily basis. In this episode, she talks about all things pricing with me and what role social media plays in conveying our value.  You'll discover... Why talking about money is still a taboo How...

I know analysing data is probably not your favourite task (if it is, welcome to the nerdy side of marketing 🤓) but it is an inevitable part of running a successful social media page.  In this episode, you'll discover... What happens if you don't utilise your insights How to use data to create better content What metrics you should be tracking if you want to increase your brand awareness, drive mo...

Last month, Meta announced its new subscription called Meta Verified which lets you pay for the popular "blue tick" (or verification badge). In this episode, I chat with Loren Tomlinson, a digital marketer based here in New Zealand who has tested out the subscription for several weeks now.  You'll discover... What Meta Verified includes How the process works What to consider when signing up Who co...

Do you want to grow on Instagram and make more sales? Of course, you do. That's why you should avoid creating these 3 types of reels. In this episode, you'll discover... 3 types of reels I don't recommend making Why they won't help you grow What videos to create instead How to identify which reels you need to make Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please cons...

Making sales on Instagram is the main goal for many businesses but why is it so hard? In this episode, I go over 3 common reasons why nobody is buying from you and how to fix them.  In this episode, you'll discover... What kind of content you need to post for more sales Why more promotional content is not always the solution How you can talk about your offer more easily Examples of content to make...

2023 is a year of change for me & that starts with a new brand identity. In this episode, I chat about that decision, where I'll be going from here, and most importantly, what that means for you.  Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did y...

If one of your New Year's resolutions for 2023 is to be more consistent on social media but you never feel motivated enough, this is the episode for you.  In this episode, you'll discover... Why you won't always be motivated What helps you to post anyways, even when you aren't feeling it How you can motivate yourself 2 practical tips for more consistency Thank you so much for tuning in! If you are...

Over the last few years, claims that Instagram is dying have increased steadily and people say that it's not really worth being on the platform anymore, or is it? In this episode, you will learn whether you should keep marketing your business on Instagram or abandon the sinking ship in 2023.  In this episode, you'll discover... What made Instagram so great pre-2018 What you should consider when ma...

In the last few years, having a Social Media Manager has become somewhat of a shiny object that many business owners chase after. In this episode, you'll learn why you don't necessarily need one to become successful on social media. In this episode, you'll discover... Why I believe not every business benefits from a SMM 4 reasons why a SMM often doesn't work for a business What you need instead Th...

2022 is almost over and all that's left to do is set yourself up for success in 2023. One of the things that influence your private life and your business is your day-to-day habits. In this episode, you'll learn about 3 unhelpful social media habits that you shouldn't bring into the new year with you. In this episode, you'll discover... 3 habits I want you to kick Why followers aren't everything H...

2023 is almost here! As a business owner, it's important for you to stay up-to-date on the latest trends on social media and how they influence your business. In this episode, I break down the 5 trends I expect will shape the social media space next year. In this episode, you'll discover... My trend forecast for 2023 What role TikTok plays in all of this What kind of content we will be seeing more...

Black Friday & Cyber Monday are behind us which means it's almost Christmas! As an entrepreneur, the end-of-year period is usually a very busy time but you shouldn't neglect your socials because of that. In this episode, you'll learn how to keep your cool in the lead-up to Christmas. In this episode, you'll discover... Why you need the right mindset My #1 Christmas pet peeve (I bet you have se...

2023 is slowly but surely creeping up on us which means it is time to review (or set up) your social media strategy for the new year! I know this can seem daunting, so let's do it together.  In this episode, you'll discover... A step-by-step guide on how to plan ahead for the new year What you need to do FIRST before thinking of your social media strategy Metrics you should analyse & consider...

For the last month, I lived like a digital nomad while traveling around New Zealand and working from anywhere. Many entrepreneurs dream of this lifestyle which is why I am sharing my top tips on how to make this work.  In this episode, you'll discover... My experience of travelling & working remotely for a whole month Things I wish I had done differently My tips on what to prepare beforehand H...