Let's Talk Socials!

Feeling tired of showing up on social media 24/7? You’re not alone. In this episode, I'm talking about social media burnout — why it’s so common, how to spot the early signs, and the practical boundaries you can set to protect your time, creativity and mental energy. Links: Get my free social media newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠1:1 session⁠⁠⁠ with me  How I...

In this episode, I'm breaking down the metrics that actually matter during a launch - and spoiler: it’s not your likes. I’ll walk you through how to measure what’s working so you can tweak, optimise, and sell with more confidence (and less stress). Whether you’re mid-launch or gearing up for one, this episode will help you focus on the data that moves the needle. Links: Watch my free launch ma...

How do you market your business without selling your soul? In this episode of Let’s Talk Socials , we’re diving into the world of ethical marketing — what it means, why it matters, and how to stick to your values in a sea of clickbait, AI noise, and “hot take” culture. Links: Listen to episode #83 with Maggie Patterson Get my free social media newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Hitting 1,000 followers on Instagram is one of those milestone moments we all chase. In this episode, I’m breaking down exactly how I did it for my new account, Busy with Books. I launched the account in August 2024 and reached 1k followers in May 2025 — all without posting every day, dancing on Reels, or using “hashtag hacks.” This episode walks you through the sustainable strategy I used to grow...

“I’m too old for TikTok!”, “Isn’t it just dance videos?”, “My kids use it!” – sound familiar? In this episode, I am busting some myths. Breaking down whyTikTok isn’t just for Gen Z. And show you why I genuinely think it’s one of the most exciting platforms out there for growing your business - especially if you value reach, community, and not having to post perfectly curated, polished content ever...

Think PR is old-school and social media is the only way to grow your brand in 2025? Not quite. In this episode, I’m joined by PR consultant Fiona Fraser to unpack how traditional media coverage and social content don’t compete - they complement each other. We dive into why getting featured in the press still matters, how to make those wins work harder on social, and why the best visibility strateg...

It's been all over the headlines: the proposed social media ban for NZers under 16. In this episode, I unpack what this proposed ban is all about, what the research really says, and why I think we might need a different approach. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite int...

Video content is a must on social media in 2025. In this episode, we unpack why video is so important, what to prioritise when you’re just starting out, and how to create scroll-stopping content (even if you're awkward on camera or filming with your phone). If you’ve been putting off video, this conversation with Chy might be the nudge you need. Thank you so much for tuning in! If you are enjo...

Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we’re going to break it down — what’s the difference, what’s the actual goal behind both approaches, and how to choose the best option for your next launch. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting epis...

Meta ads can be very powerful when done right — and equally frustrating when they're not... Love ‘em or hate ‘em, they can seriously support your launch if you know how to use them. In this episode, I’m gonna walk you through how ads can actually work with your launch, instead of feeling like a confusing, expensive experiment. Thank you so much for tuning in! If you are enjoying Let’s Talk Soc...

Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid). Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produ...

We made it to 100 episodes of Let's Talk Socials! To celebrate this milestone, I'm sharing 10 lessons with you because - believe me - podcasting isn't always smooth sailing 😅 Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get...

Launching something brand new is exciting. But it can also be terrifying, especially if you don't have any testimonials! In this episode, I’m breaking down exactly how to market an offer when you have zero testimonials or past results to show – and I share the strategies I used to market my first reading retreat ( @busywithbooks) . Thank you so much for tuning in! If you are enjoying Let’s Talk So...

Failed launches are painful but the good news is: they are fixable. In this episode, I’m breaking down the biggest mistakes I see people make in their launches, so you can avoid them next time. And of course, I’ll share how to actually set your launch up for success. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting...

In 2025, the classic launch formulas don’t work anymore & people can smell the ick a mile away. In this episode, I’m breaking down three major shifts in the launch space that you need to be aware of if you want your next launch to be successful. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you...

To say that the social media world has gone WILD in the last few days would be a massive understatement: the TikTok ban, Meta's new platform policies including the end to fact-checking, and social media CEOs attending an inauguration... In this episode, I talk to Jodine ( @socialsmarty.co ) about the state of social media, the theories and conspiracies we come across, and what is likely to happen...

If you are launching anything in 2025, chances are you will be using social media to build buzz and grow an audience. In this episode, I break down the most common misconceptions I come across in my work as a launch consultant for businesses. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & i...

I’ve done the research (and a LOT of note-taking) to bring you my predictions for what’s coming in the social media world in 2025. We’re talking about overall trends, platform-specific predictions, content that will do well and what it all means for your business. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting ep...

Marketing something for the first time can be tricky, especially when you don't have any testimonials or footage to showcase. In this episode, I’ll share the three biggest challenges I faced when promoting my first reading retreat, how I tackled them, and my key takeaways. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to...

We’ve all seen those posts that blow up overnight: millions of views, comments, likes and SALES are pouring in. But the reality of going viral often looks different. In this episode, I talk about the pros and cons of going viral, give you some tips in case it should ever happen to you and answer the question of whether it is actually worth it. Thank you so much for tuning in! If you are enjoying L...

We’re just under two weeks away from Black Friday and if you’re sitting there thinking, ‘I haven’t done anything yet but I should’, then this is the episode for you. In today’s episode, I’m giving you some last-minute tips for Black Friday so you can still pull off a successful campaign without the stress. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider lea...

As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I’m uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exci...

Even though social media marketing is my job, I do have my own little struggles that you might not expect. In this episode, I talk openly and honestly about what I find hard when it comes to social media. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. D...

Wondering if your social media presence is actually working for your business? In this episode, I dive deep into the telltale signs of a strong, professional social media strategy that’s driving real results — beyond just followers. You'll discover: The 3 levels of social media proficiency How to evaluate where you stand What top-tier social media strategies look like Tips on how you can reach...

I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch 😱 In this episode, you'll discover: What this new venture is all about The first steps I have taken when it comes to social media for my new business What you should do first: trademark or social media handles? Tips on how to kick-...