Let's Talk Socials!

My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta storie...

Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular. You'll discover:  How we got started from zero, in a foreign country The strategies...

A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client  Anneliese Hough  who is tackling this issue head-on with her startup,  Magic Beans . Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food...

Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴),  people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to  Maggie Patterson ,  a vocal advocate for humane business practices rooted in respect, empathy and trust. You'll discover... How we got ourselves into this situat...

Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started. You'll discover... What evergreen...

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well. You'll discover... What omnichannel marketing is and ISN'T How to choose the right t...

Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing. You'll discover... What we wording we should use: influencers or content creators? Common misconceptions brands have about influencers How to f...

You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me  on the gram !  You'll discover:  Industry benchmarks for reach on Instagram & Facebook - what do we consider  "good" and "bad" reach? 2 things to check before making changes to your content Tips on how to fix your organic...

Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media.  You'll discover... Why our generation craves a different type of community The successful strategies Lisa has used to build her brand ...and the ones that haven...

Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money? You'll discover:  What Meta Verified is The 2 types of Meta Verified How to get verified Who's eligible What considerations you should make before signing up My...

This bonus episode is a recording of my interview inside the  Social Media Pro  community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves.  You'll discover:  Why it's easy to market our clients but not ourselves The 6 characteristics of service marketin...

LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business. You'll discover... The 4 LinkedIn myths we need to get rid of once and for all Underrated features you should know about What cont...

Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency.  You'll discover... Common signs it's time to consider hiring a marketing agency Whe...

Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business.  You'll discover... How being a copywriter & using AI goes together What common misconceptions we need to get rid of The potential challeng...

Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories! You'll discover:  Why stories are so important to use What role stories should play in your marketing How to create a s...

Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business.  You'll discover:  If Facebook is still a relevant social media platform (Technical & not-so-t...

Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices. Y...

In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines. You'll discover:  What ad guidelines you need to take into consideration What makes a successful Facebook ad ca...

As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode.  Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interestin...

2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳 You'll discover... Which of my predicted trends from 2023 have become reality What my predictions are for 2024 What that means for you as a business And what Taylor Swift has to do with all of this Thank you so much for tuning in! If you are enjoying Let’s Talk Soci...

Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business. You'll discover... What inclusivity really means Which mistakes you should avoid as a business Why being inclusive is important for your b...

Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven. You'll discover: Why you shouldn't sleep on emails as an e-commerce brand What you should be saying in your emails How often you should send emails (incl. the bare minimum) The 3 a...

"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode.  You'll discover... What messaging actually means Why it's important to nail How to start working on your messaging How to answer the trickiest messaging questio...

To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready for the end of the year. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, pleas...

Everyone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode.  You'll discover... Why building a community around your brand is so important Examples of brands with strong communities Charlotte's tips on how to build your own com...