Hanna Rauch
Let's Talk Socials!
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Strategist.
Where to listen?
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Episodes
#37: "Help, I don't just want to make 'salesy' posts on my Instagram!" 19.10.2022 13:01
Many business owners and especially women are often afraid of sounding too "salesy" or talking about their offers too much on social media. In this episode, I break down what you could do instead if you don't want to post content that screams "BUY THIS!" all the time. In this episode, you'll discover... Why being "salesy" is actually not a bad thing A mindset shift about being "salesy" Post ideas...
#36: Everything you need to know about Influencer Marketing 05.10.2022 18:25
The global influencer market is set to reach $16.4B in value in 2022 and has therefore never been more relevant for business than today. In this episode, you'll learn everything there is to know about influencer marketing and how to approach the right influencers for your brand. In this episode, you'll discover... Why influencer marketing is still relevant 5 mistakes you need to avoid How to appro...
#35: How to make an Instagram post from start to finish 21.09.2022 13:47
Creating content for social media is one of the biggest struggles business owners face. In this episode, I will walk you through my process of creating an Instagram post from scratch. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’...
#34: How to become a Social Media Manager in 2022 07.09.2022 11:14
Life as a Social Media Manager is great: you get to work for yourself, you can decide where and when you work and there's never a boring day. But how can you get started? In this episode, I explain the step-by-step process that I would follow if I wanted to become a Social Media Manager in 2022. In this episode, you'll discover... What skills you need to get started What's important to take into c...
#33: How to keep your sanity as a business owner when it comes to social media 24.08.2022 12:57
Every time you open up the Instagram app, 20 people tell you that you have to post at least daily, if not multiple times a day, to stay top-of-mind with your audience and to not upset the algorithm. In this episode, you'll get to know different ways you can use as a business owner to avoid social media burnout and feeling stressed about it daily. In this episode, you'll discover... What I do to fe...
#32: What I've learned from being on TikTok so far - 4k followers & 300k+ view videos 10.08.2022 24:04
TikTok has now more Monthly Active Users than Twitter or Pinterest and is becoming increasingly popular for businesses as well. I have started posting consistently about half a year ago and have already seen crazy numbers: 300k+ views on videos, 1k followers in a single day and more. In this episode, you'll discover... Just how popular TikTok already is Reasons why you should consider joining What...
#31: THIS is why your Reels aren't working 27.07.2022 16:16
In 2022, Reels made up already 20% of the time that people spend on Instagram and it has become pretty clear that they are here to stay. A lot of business owners, however, dread filming their first Reel or haven't seen great results. YET. In this episode, you'll discover... Why Reels should be on your priority list 3 mistakes that cost you views How to improve your Reels or get started with your...
#30: The 4 buyer types and what kind of content you need to make for each one of them 13.07.2022 16:44
In marketing, we distinguish between 4 buyer types that all need to hear a different message to make a purchase decision. In this episode, I break them down & explain what content you need to make to speak to each one of them. In this episode, you'll discover... Why you should learn about the different buyer types The 4 buyer types we distinguish in marketing What kind of content works for ea...
#29: Stop the content burnout & start repurposing! 29.06.2022 19:40
Creating engaging content week after week, month after month is exhausting and content burnout is VERY real. That's why you should try repurposing your content as much as possible! In this episode, you'll discover... Why repurposing is a great method of content creation A step-by-step guide on how to start repurposing My hot tips on making the most of the content you already have Thank you so much...
#28: How do I get more followers? And other burning listener questions - Q&A episode 15.06.2022 31:43
In this special episode, I am answering 5 of your burning questions about social media marketing. Make sure to follow me on Instagram so you can submit yours next time and have it answered without the investment of a 1:1 coaching sessions. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you...
#27: THIS is why you aren't converting your followers into clients 01.06.2022 20:27
Not converting as many followers into clients as you'd like? Don't worry, it's one of the most common social media problems entrepreneurs are facing. In this episode, you'll discover... Why you shouldn't listen to just ANY advice 3 potential reasons why you aren't converting as easily Tips on how to fix these problems Content ideas that will help you get more clients Thank you so much for tuning...
#26: Watch out for these RED FLAGS when hiring your first SMM 18.05.2022 23:39
Nowadays, everyone and their dog can call themselves a Social Media Manager. If you are ready to make this hire, here's what you should look for so you get the right support (and RESULTS) for your business. In this episode, you'll discover... Why I don't believe that everyone can be a SMM Red flags you need to watch out for before you hire What really matters in an entrepreneur-SMM relationship Th...
#25: Is now the right time to hire a SMM? 04.05.2022 27:51
FACT: Not every business that approaches me for Social Media Management is ready to make that hire. Is now the right time for you to start looking for a SMM? Find out in this episode! In this episode, you'll discover... Why not every business is ready to hire a SMM The 4 signs that can help you decide whether now is the right time Action steps you can take to prepare for your first SMM hire Thank...
#24: I am breaking up with social media and so should you 20.04.2022 31:16
Our phones demand so much of our attention each day and, if we're honest, we're probably spending way too much time scrolling on social media. That's why I have decided to break up with my phone and reduce my screen time drastically. In this episode, you'll discover... Why I want to use my phone less What negative effects our phones & social media can have on us What has helped me to break up...
#23: 4 lessons from my first year in business 06.04.2022 19:20
My business turns 1 in April 2022 and it's the perfect opportunity to reflect on the past 12 months as a business owner. In this episode, you'll discover... What mindset shifts helped me move forward in my business The mistakes I made in my business in the first year The lessons I learned How you can avoid making my mistakes Thank you so much for tuning in! If you are enjoying Let’s Talk Socials...
#22: How to get started with your first Instagram Live 22.03.2022 26:59
Instagram lives are one of the SCARIEST features to use when you just get started on your social media journey, right? I want to change that! In this episode, you'll discover... Why Instagram lives are a feature every service provider should use What you can do to prepare A step-by-step guide on how to do your first live Do's & Don'ts for your live Thank you so much for tuning in! If you are...
#21: Why podcasting and social media go so well together with Helen King 08.03.2022 33:01
Nowadays, almost everyone has a podcast. In this episode, I chat to Helen King who's a Podcast Manager about how social media can help you promote your own podcast and how your podcast can help your social media. In this episode, you'll discover... Why you should leverage your Instagram stories more Why I decided to launch my podcast How I planned & prepared my podcast launch Helen's podcasti...
#20: 5 books you HAVE to read as an entrepreneur 22.02.2022 12:03
If you are like me, you are always looking for the next good read. In this episode, I share with you my top 5 self-development/business books that I think every entrepreneur should have read in their life! All books & my GoodReads account are linked below. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exci...
#19: Don't follow this outdated Instagram advice 25.01.2022 20:18
As a Social Media Manager, I spend a fair share of my day on social media and the advice I sometimes see is...well...BAD. I want you to succeed on Instagram which is why in this episode, I'll uncover 3 pieces of outdated Instagram advice - and what to do instead! In this episode, you'll discover... Why Gary Vee's $1.80 strategy is outdated What you should do instead Why certain engagement strateg...
#18: Define your ideal client with me - beyond the basic demographics 18.01.2022 16:08
Most mistakes that keep you from signing on more clients stem from the same root: not having a clear definition of your ideal client. This is why in this episode, you'll get to know everything there is to know about doing market research. In this episode, you'll discover... Why I think defining your ideal client is so important What an ideal client REALLY is The Pareto Principle explained What thi...
#17: Why you aren't growing on Instagram 11.01.2022 11:32
Business is a numbers game: the more followers you have, the more eyes get to see your content & the higher your chances of booking a new client. It's that simple. But why is growing your following so hard then? In this episode, you'll discover... Why it's important to grow your followers consistently The four mistakes that keep you from growing How to avoid making these mistakes A special a...
#16: "Hey girl!" - What I really think of DM strategies on Instagram 04.01.2022 12:05
"Hey boss babe! How's business treating you these days?" If you are on Instagram, I am 100% sure that you have already received a message like that. In this episode, I'll tell you what I really think of these DM strategies that many people use. In this episode, you'll discover... What cold, warm & hot leads are Why people use these DM strategies What I think of these strategies How you can ma...
#15: Social media habits you should leave in 2021 28.12.2021 10:53
2021 is coming to a close and there are 3 habits that you should not be taking with you to 2022. This will help you to start the new year fresh and be more successful on Instagram than ever before. In this episode, you'll discover... The 3 habits that I think you should leave behind The reasons why they are no longer worth pursuing Strategies that you can use instead Thank you so much for tuning...
#14: Top 3 Instagram myths debunked 21.12.2021 12:39
Ever since Instagram has appeared on our phones, there have been rumours and myths doing their rounds. In this episode, I want to clear up the top 3 myths that I keep hearing on Instagram and whether they are true or not. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite int...
#13: Preparing a successful launch with Katie Bambrick 14.12.2021 31:45
If you are a business that markets its services (or products) online, sooner or later you will be confronted with this topic: launching! In this episode, I chat with Katie ( @katiebambrickcoaching ) who is a Marketing & Sales Coach and an expert when it comes to preparing a successful launch. In this episode, you'll discover... What the biggest mistakes are when it comes to launching How to s...
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