Jan Roos - Legal Marketing Expert, Author, and Speaker

Law Firm Growth Podcast

Business EN ↓ 373 episodes

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice. Hosted on Acast. See acast.com/privacy for more information.

Author

Jan Roos - Legal Marketing Expert, Author, and Speaker

Category

Business

Podcast website

casefuel.com

Latest episode

Jul 7, 2026

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Episodes

Everyone Wants to be a “Lawyer with a Life.” Here’s How One Attorney Did It with Jordan Ostroff 20.04.2021

Resource Links: Check out LegalEase Marketing Learn how to set - and meet - internal sales goals with Double Your Case Files Masterclass Estate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0 Jordan Ostroff takes pride in being a “lawyer with a life.” But it wasn’t always this way. When Jordan first started out in his career, he wasn’t happy. In fact, he...

The perils of "long tail" thinking 13.04.2021

Resource Links: Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane Today’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing.  The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results.  Many attorneys rely on SEO to get found. Unfortunately, there’s...

Knowledge Bombs You Need to Know from Legal ‘Millionaire Maker’ Ken Hardison 06.04.2021

Resource Links: Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane Check out PILMMA Listen to Grow Your Own Law Firm Podcast Dubbed the "Millionaire Maker", legal OG Ken Hardison tells it like it is. With over 35 years of experience under his belt, he knows a thing or two about how to achieve success in the legal field.  By focusing on ‘closing the gaps’ that are com...

How the 'Curse of Expertise' Could Be Losing Money for Your Law Firm 30.03.2021

Resource Links: Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane “I felt like he was speaking another language...” “It went over my head….” “I don’t have a clue what she was talking about….” “It got lost in translation...” We all want to talk to someone who speaks our language. There are few things more painfully awkward than not being able to grasp what someone else is...

Why Initial Responsiveness is Critical for Law Firms with Maddy Martin 23.03.2021

Resource Links: See what process can do for your firm with 28 FREE days of SweetProcess Use code: LFGPOD for $100 off your first month of Smith.ai Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane A whopping two-thirds of people base their buying decision on how fast a business initially responds.  That’s nothing to sneeze at. But between call inquiries, chats, text...

Everyone wants to be the leader in their market - few are willing to do the work 16.03.2021

Resource Links: See what process can do for your firm with 28 FREE days of SweetProcess Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane In a previous podcast , we explored the pitfalls of a common law firm business model (take a listen before diving into this episode, but here's the main takeaway: competing on price makes you a loser; differentiation is key).  ---...

Why You Need SOPs to Scale with Owen McGab 09.03.2021

Why Your Firm Needs SOPs for Rapid Scale with Owen McGab Resource Links: See what process can do for your firm with 28 FREE days of SweetProcess Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane I want to 5x my clientele in the next year… I want to hit 7-figures in revenue before 2023…. If your goal is to scale your firm quickly, any new employees (permanent or outsource...

The common law firm model that is almost guaranteed to fail 02.03.2021

The Common Law Firm Model that is Almost Guaranteed to Fail Resource Links: See what process can do for your firm with 28 FREE days of SweetProcess Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane As a consumer - what do you look for when you buy? When it comes to choosing toothpaste, a plumber, a new smartwatch or something else… It’s likely you’ll gravitate towards a...

Breaking the Burnout Cycle with Dr. Sharon Grossman 23.02.2021

Breaking the Burnout Cycle with Dr. Sharon Grossman Resource Links: Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane Sometimes it feels like work just keeps going and going. Our homes are now our offices, and working from home means mentally we’re always at work. So, if you found the past year particularly stressful - you’re not alone.  Google has seen a sharp rise...

Logic, Emotion and Getting People to Take the Next Step 16.02.2021

Resource Links: See what process can do for your firm with 28 FREE days of SweetProcess Check out the CaseFuel website Get your copy of The Legal Marketing Fastlane In business, we are always working to influence the decisions of others.  When you ask someone to become a client and sign on the dotted line, you present them with two options: Take the desired action (sign) or don’t. Unfortunate...

Using Nota to Automate your "Defense" with Paul Garibian 09.02.2021

Resource Links: Sign up for a free account at trustnota.com Visit the CaseFuel Website   Get your copy of The Legal Marketing Fastlane On the pod, we usually talk offense (how to grow your business), but... Today we’re talking defense and how to protect your firm. Because all the marketing, intake and hiring you do as a firm won’t matter if you’re at risk of getting disbarred.  As you pr...

A "Woo-free" Discussion on Why You Get What You Put out in Life and Business 02.02.2021

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) The old saying goes, what you see is what you get. If you feel negative one day, you’ll only see negative things around you - your staff is lazy, your marketing isn’t working or that every salesman is trying...

Running Human Resources Like Big Law, Even if You’re Small with Laura Tolhoek 26.01.2021

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) We’ve heard the word brand so many times. You’ve gotta have a brand for your business. You gotta have A, B, C. When we think of big companies like Southwest Airlines, Target and Starbucks, we know about thei...

Lessons Learned from Starting an ISA Team 19.01.2021

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) If you’re a small or solo estate planning practice or elder law practice , this episode is a must-listen! At Casefuel we’ve been able to master a lead generation process for our clients... But when it comes...

What you need to know heading into 2021 with Moshe Amsel 13.01.2021

Resource Links: Sign up for the Law Firm Growth Summit today! Listen to the Profit With Law Podcast Whether the pandemic situation ends tomorrow or in a year, consumer behavior around hiring an attorney has changed and may never come back. With the New Year in full swing, many law firm owners like you are setting themselves up for success and this year more than ever there is an opportunity to cha...

Automating Intake and Leveraging LinkedIn with James Viola 12.01.2021

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Family Law Accelerator Website ( https://www.flaccelerator.com/ ) Want more leads? Of course you do.  To get them, many firms and agencies will tell you to leverage online platforms like Google and Face...

Where the Agency Model Doesn’t Work (and Where It Does) 05.01.2021

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Tropical MBA Podcast ( https://www.tropicalmba.com/ ) Wealth of Nations by Adam Smith (https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1505577128) If you want to grow your firm, you know you need to step...

The Seven Figure Practice Roadmap with Kristen David 29.12.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Upleveling Your Business Website ( https://www.uplevelingyourbusiness.com/ ) Want to grow a million-dollar-plus law practice? If you’re like most attorneys, your answer is an enthusiastic, “Yes!” Which is ty...

Breakthrough Moments – Your First ROI on Marketing 22.12.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Great by Choice book by Jim Collins (https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999) In my first-ever sales job, my sales manager used to tell me, “Never use the word cost.”&n...

The State of SEO in 2020 with Chris Walker of AdvocateSEO 15.12.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) AdvocateSEO Website ( https://advocateseo.com/ ) Check out Chris’ SEO training course material ( https://sales.advocateseo.com/casefuel ) SEO has changed a lot in the last few years. As a search engine, Goog...

What We’ve Learned Running Over 2000 Estate Planning Webinars in the Last 6 Months 08.12.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Webinars have existed for more than ten years. It is a proven effective marketing tool when selling information products and services. But, as all tools do, it does not deliver the same results for all kinds...

How the Rainmaker Mindset Limits Growth with Brian Kennel 01.12.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Perform Law Website (https://www.performlaw.com/) Do you have a rainmaker in your firm? Or if you don’t like that word  -  someone who’s responsible for bringing in the lion’s share of new clients...

How to Make the Holiday Months Your Biggest of the Year 24.11.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) It’s the most wonderful time of the year, isn’t it? Thanksgiving, Christmas, NYE are on the horizon. The weather is colder, people are merrier and businesses are taking advantage of the season by taking some...

Looking Outside of the Legal Industry to Innovate with Tony Guarnaccia 17.11.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Download your free copy of Small Steps Manifesto ( https://smallstepsgrowprofits.com/manifesto-confirmation/ ) Contact Tony through his website ( MeetTonyG.com ) Have you exhausted all of your legal marketin...

Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It) 10.11.2020

Resource Links: CaseFuel Website ( http://casefuel.com/ ) Get your copy of “Legal Marketing Fastlane” ( https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX ) Game theory is fundamental in the field of economics as it keeps track of how players or elements interact with one another in particular situations. This model is also extremely useful in consumer services....

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