Lash Biz Babes

Everyone talks about the things they did that got them clients or made them money…but what about the things that didn’t?😬 This week I shared with you 5 mistakes I made along the way in my beauty business that either made me lose clients or income, so that you can learn from these lessons as well! Part of growing our beauty businesses is being able to objectively look at our business & pinpoin...

In this week’s episode, I shared a story with you that I’ve been gatekeeping for a long while as it’s pretty personal. But I wanted to share it with you today to encourage you in your journey to fully, fully go for your dreams. No more half assing it🩷I hope you can walk away from this episode feeling more inspired & motivated to do the work to grow & thrive in life & business. Let’s b...

With there being so many options for continued education these days, in today’s episode I shared with you how to decide what courses, conferences, coaching, trainings, etc. will actually help you grow your business. These are the actual questions I ask myself when I’m deciding whether or not to take a training or attend an event. I also answered the frequently asked questions we’ve been getting ab...

I realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strate...

ICYMI: the first ever Lash Biz Babes Virtual Conference is happening next month on May 26th + 27th! This 2-day event was created specifically for you - a solo beauty business owner - to help you overcome the unique struggles that you face as a solo owner to grow your business, make more money, make friends in the industry, & expand past the service chair. With topics such as personal branding,...

A lot of beauty business owners experience times of burnout and overwhelm when it comes to marketing and building your clientele. In today's episode, I'm going to share things you can do to streamline the process of building your clientele, so that you don't always have to play an active role in the process. AKA how to make it to where you can take breaks from social media, not have...

In this episode, I shared some of the things I’ve been working through in 2023 so far, talked about mindset + mental health, & how working on those is a vital part of being able to grow our beauty businesses. Also, announced about LASH BIZ BABES VIRTUAL CONFERENCE🩷 A 2-day online event for solo beauty business owners who want to grow, thrive, & expand in the world of beauty business. This...

I'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a maj...

One topic that I do not see talked about enough in the beauty industry is taking maternity leave! This can be a nerve wracking thing to take an extended period of time off as a self-employed person. In this episode I shared my experiences with lashing while pregnant, taking maternity leave, ways to get clients back in the door when you come back to work, and just overall how to plan and be prepare...

For our first episode of 2023, let's talk about energy as a beauty business owner! Where we have so much on our plates at any given time, this can lead to feelings of burnout, overwhelm, and feeling stuck in our businesses and growth. If you are feeling this way or have ever felt this way, this mini-episode will give you some tangible ways to reset your energy inside and outside of your lash...

In this final episode of 2022, I shared 3 of the lessons I learned from my first year of being a full-time trainer and educator in the beauty industry, and what you can learn from them to continue growing your beauty business smoothly and sustainably in 2023. Each phase of growth in our businesses comes with it's own set of ups, downs, challenges, & hurdles and being able to learn from th...

If you want to consistently build your clientele without the burnout or overwhelm, this is the episode for you👌 This episode is a replay of an Instagram Live video free training I did this week. I had so many clientele building questions this week, so here's what you need to know about it! In this episode I share what no other coach is talking about: the difference between short-term & l...

As we are winding down the 2022 year, tax season is right around the corner! In this episode, I brought on Michelle Cook, a certified public accountant, to share tips, tricks, & guidance for beauty business owners and first-time business owners about how to get organized for tax time, common mistakes that she sees beauty biz owners making on their taxes, how to cut down on the overwhelm that t...

In today's episode a past student of mine, Khadijah, shares her journey in the lash and beauty industry of how she got started, building her clientele, opening a suite, & doing it all as a mama! She has inspired me so much this year with how dedicated she is to her biz, how much she's grown since opening her suite in February, and just her overall talent as a beauty provider and solo...

In this week's episode, I broke down the 4 pieces of marketing strategy that you need to have in place to consistently book beauty clients to build a full loyal clientele. So often we get too caught up spending all our time & energy on things that aren't actually moving the needle forward in our beauty businesses and these are not actually helping us book clients. My intention with t...

Are you a lash artist or beauty biz owner who struggles with showing your face online for your business? Are you ready to kick those limiting beliefs to the curb, so you can grow your business? Or do you want to learn some methods for dealing with criticism online and in-person? Then this is the episode for you! In this week's episode, I brought back my friend, Emily Lywood, from one of the p...

Are you struggling to book beauty clients on social media? Do you post, promote, offer specials, & do alllll the things you can think of to attract clients online & it just doesn't seem to be working?  In today's episode, I'm going to help you troubleshoot what you can shift to start seeing results with booking clients online. I share the top 6 reasons why you're not bo...

We hear a lot about the negative side effects that using social media can have - the burnout, the time consumption, the comparison, etc. - but what about how to navigate those issues to keep growing our beauty businesses online? In today's episode, I shared 6 boundaries that you can set with social media for you to create a healthier relationship with it, have the ability to consistently show...

I asked on IG and TikTok over the weekend what your biggest struggle is when it comes to building your beauty clientele on social media & the overwhelming consensus was content creation! Today's episode is a short & sweet one where I share my top 10 performing social media posts that helped me turn Instagram and Facebook followers into full paying lash/beauty clients.  If you ever get...

If you are a solo beauty business owner who wants to: - attract clients who are willing to pay full price/higher prices - build a loyal af clientele - have clients who refer all their friends & family to you - take less clients & make more money - be a go-to, highly in demand service provider in your area - have a thriving, successful beauty business Then this episode is for you! On today&...

Are you a solo lash artist, hairstylist, nail tech, or beauty business owner who wants to use social media to build your clientele and grow your beauty business? Then this episode is for you! This week I interviewed Jessica Paul, who is the owner of JP Beauty. She shares with us so many tips & tricks for using social media to grow your beauty biz, the power of connecting with your potential cl...

Have you ever wondered what it takes to build your lash or beauty clientele on TikTok? Or maybe you're using TikTok and not seeing many clients booking from it yet? If so, this is the episode for you!  In this episode, I brought on Frøya Langengen, who has used TikTok to build a full clientele, become highly in demand in her area, get clients traveling to see her, and is now considering a pri...

I've recently gotten a few messages and seen comments online from solo beauty business owners who are struggling with their appointment books and sales slowing down and not knowing what to do to increase them again. So, on today's episode, I share a whole list of tangible action steps that you can do even right after you listen to increase your bookings & sales in your lash or beauty...

Recently there's been a big push in the lash and beauty industries to "charge your worth" for your services. I don't agree with the sentiment, and today I am telling you all about why. If you've ever had a potential client tell you that you are "too expensive" or that you "charge too much" or anything else like it, and it made you feel bad about yoursel...

If you've listened to the news or read articles online recently, you know that a potential upcoming recession is a big topic of conversation. As a small business owner, this can be a scary topic and bring up feelings of fear and nervousness. In today's episode, I talk about 4 ways to strengthen your lash or beauty business to continue to thrive and grow regardless of the state of the eco...