Erica Schramm
Lash Biz Babes
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientel...
Author
Erica Schramm
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
18. Why Burnout is So Rampant in the Beauty Industry and What You Can Do to Avoid It 29.06.2022 56:22
One of the biggest problems that solo business owners in the beauty industry face is burnout. In today's episode I share 7 causes of burnout in your lash/beauty business and what you can do to either avoid it altogether or what you can do to navigate through it. In this episode you will learn a lot about why setting up a sustainable business is so important, hear some of my own personal exper...
17. 5 Things I DIDN'T Do To Build A Full Clientele in 6 Months 14.06.2022 31:11
In today's episode, I took a little bit of a different spin on one of my most commonly asked questions, "how did you build your clientele so fast?" I normally talk a lot about how I did it and what I did, but today I'm telling you all about 5 things that I didn't do or that weren't effective/beneficial to build my clientele quickly. My hope with this episode is to be...
16. All About Retention + TikTok to Grow Your Beauty Biz with Emily Lywood 25.05.2022 46:18
In this week's episode, I talked with Emily Lywood all about retention tips, retention myths and misconceptions in the lash industry, how to get confident on camera, using Tiktok vs. Instagram to grow your beauty biz, & so much more! Emily and I originally connected on TikTok where she shares alllll the retention tips and tricks to help you master retention and make more money in your las...
15. How Email Marketing Will Change Your Beauty Business 18.05.2022 35:15
In this week's episode, Claire Hooper talks to us all about using email marketing to grow your beauty business! Claire is a beauty biz educator who helps you develop systems in your business, so you can scale, make more money, & have more time. Many solo beauty biz owners get overwhelmed at the thought of email marketing, but Claire broke it down for us and showed us just how simple &...
14. How to Create the Results You Desire in Your Beauty Business | Live with Erica 15.05.2022 26:56
Today I went live on Instagram talking all about how to create the results you desire in your beauty business (aka the full clientele, the full paying clients, the thriving biz you're working towards). Now, its on the podcast for my multi-taskers who like to listen and work/clean/do other things haha. In this episode, I talk about difficult situations that arise as solo beauty business owners...
13. The Power of Community in Growing Your Beauty Business with Gretchen McCants of My Brand Lashes 11.05.2022 40:14
In this week's episode, Gretchen & I talk all about community in the industry, using it to grow your biz, ways that the lash industry has changed over the years, how she and her husband, David, bought My Brand Lashes, & lash trainings. My Brand Lashes is an eyelash extension supply and lash training company based out of Boise, ID. They offer quality and consistent products and game c...
12. Secrets to Handling Slow Appointment Books - Live with Mo Hamil of Lash Out TX & Lash Bash TX 09.05.2022 1:07:20
Last week on Instagram I went live with Mo Hamil from Lash Out Texas & Lash Bash Texas talking allll about how to navigate slow books and slow weeks in your lash business, building your lash clientele, why learning marketing will change everything for you, mindset, & a few other topics in between! Now, you get to listen to our live on the podcast! If you are working on getting lash and bea...
11. 6 Mindset Blocks I Had to Let Go of To Grow My Lash Business 27.04.2022 39:52
One of the hardest pieces to navigate as a solo beauty business owner is the mindset part of growing your business. The ups & downs are challenging, and if you aren't able to navigate those, it can be really hard to grow your lash and beauty business. In today's episode I talked about 6 things I had to let go of in order to grow my lash business. I truly believe that mindset/energet...
10. The Missing Piece to Booking Lash Clients on Social Media 23.04.2022 45:34
If you want to use social media to build your clientele OR attract local students for your lash trainings, then this is the episode for you! Today's episode is a surprise solo episode, because I wanted to talk to you today! Haha. In today’s episode I talk about finding a client attraction method that feels good to you, the biggest piece you need to be able to build your lash clientele on soci...
9. Products, Pricing, & Storytelling with Cheryl Peng of Untamed Artistry 20.04.2022 1:12:57
On this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on p...
8. Retention, Lash Biz, & Mom Life with Kari Bristow of Kari Designs 06.04.2022 52:26
Coming in hot with our second guest episode this week! Today we have Kari Bristow from Kari Designs on the show sharing her expertise with retention, clientele building, lash trainings, & mom life. She has been in the industry for over 11 years with 10+ of them being an educator. Kari is the retention queen of the lash industry, and brings so much knowledge, retention tips, & experience to...
7. Word of Mouth Marketing, Clientele Building, & Mom Life for Lash Artists with Morgan McGrath of Ida Jane Lashes 30.03.2022 47:11
Today is our very first guest episode! It features Morgan McGrath of Ida Jane Lashes who shares her lash journey and experience with clientele building, word of mouth marketing, restarting her clientele 3 times, outsourcing, being a lash mama, & so much more! She shares a lot of relatable stories and gives some great advice for those who are wanting to grow their lash businesses! Here is where...
6. The Most Powerful Tool You Can Use to Build Your Clientele & Create a Beauty Biz that You Love 22.03.2022 32:13
Ever get scared to take risks in your biz, or scared to put yourself out there and what others will think? This is the episode for you! We talked all about the most powerful tool you can use to build your lash clientele and create a beauty business that you love. That tool being - You! Leveraging the power of being yourself, shifting your mindset, & truly loving who you are to be able to attra...
5. The #1 Compliment I Received From a Lash Client & What Beauty Business Owners Can Learn From It 09.03.2022 11:23
No matter where you're at in your lash journey, the lesson shared in today's episode is one that we all can learn from and implement as we are working on growing our lash and beauty businesses! This episode is short & sweet, but teaches a powerful lesson in mindset with a dash of strategy. Let's be friends on IG! You can find me here :) Ready to build your clientele? I built a f...
4. The #1 Skill You Need to Build and Retain a Full Lash Clientele 28.02.2022 43:31
On today’s episode I talk in-depth about the most important skill you need as a business owner to build and retain a full lash clientele. And how it applies to the entire process of a client’s experience start to finish. This podcast is applicable to lash artist, spray tan artists, nail artist, or anyone in the beauty industry! If we aren’t already friends on IG, let’s change that! You can find me...
3. Content Creation 101 for Solo Beauty Business Owners 22.02.2022 36:29
In today’s episode, I break down the who & the what of content creation and how to plan out your content in a way that feels aligned to you. Let’s make showing up online sustainable for you as a solo beauty business owner! If we aren’t already friends on IG, you can follow me here 💕 Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't kno...
2. Babies + Clientele Building: 6 Tips for Building Your Lash Clientele as a Mom 21.02.2022 19:55
Balancing lash biz & babies is a topic that is not talked about enough in the las industry. So, today I’m sharing my top 6 tips for how to build your lash clientele as a mom. This episode is short, sweet, & to the point! If we’re not already friends on Instagram, you can find me here 💓 and if you found this episode helpful, I would love for you to share it with your lash mama friends! Rea...
1. How I Got Into Lashes + The 3 Daily Steps to Take to Build Your Lash Clientele 16.02.2022 32:56
A big welcome to the Lash Biz Babes Podcast! This is a community for lash artists to come together, network, & build your lash businesses together. This episode is all about how I got into lashes, how I built my clientele in less than 6 months, & the three daily needle moving activities you can do to build your clientele & business. If we aren’t already friends over on IG, you can find...
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