Erica Schramm
Lash Biz Babes
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientel...
Author
Erica Schramm
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
143. Your Network Is Your Net Worth: How Relationships Can Change Your Lash Business 08.07.2026 36:10
You've probably heard the phrase, "Your network is your net worth." ... But what does that actually look like when you're a lash artist or beauty professional? In this episode, we're talking about why building genuine relationships can be one of the most valuable investments you make in your beauty business, and why the opportunities that come from networking often can&apo...
142. How to Turn First-Time Lash Clients into Loyal, Repeat Clients 28.03.2026 27:35
In this episode, I broke down one of the most important (and often overlooked) parts of building a successful beauty business: client retention . Because let’s be real...your lash business isn’t built on one-time appointments. It’s built on repeat clients who trust you, come back consistently, and create stable, predictable income. In this episode, I share exactly what to say (and how to say it) t...
141. My Experience at International Lash Expo AZ 2026 + Is Attending Industry Events Worth It? 10.03.2026 21:46
In this episode I’m giving you a behind-the-scenes recap of my experience at the International Lash Expo (ILE) on March 1st, 2026! This year I had the opportunity to attend as both a speaker and a vendor , which gave me a unique perspective on the event from multiple sides of the industry. I’m sharing what the experience was like, what the energy of the event felt like, and some of the biggest tak...
140: The Lash Industry is in Desperate Need of Fresh Voices to Help Shape It Moving Forward 24.02.2026 41:27
Do you feel like the lash and beauty industry is ready for fresh voices? Maybe that fresh voice is yours! In this episode, I share why I believe the lash world is craving fresh perspectives and real, hands-on experience from artists who’ve built their businesses from the ground up. There’s room for growth, and it starts with more of us speaking up. I also open up about what it’s like to grow as a...
139: The KEY to Booking NEW Lash or Beauty Clients 17.02.2026 32:35
Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster and why focusing on the right people matters more than impressing the internet. I also break down the...
138: Modern Branding for the Next Era of Beauty Businesses with Sydnee McGee 10.02.2026 29:42
Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual branding matters beyond just pretty Instagram feeds, and Sydnee shares the exact strategies she uses to help l...
137: Online Platforms and Tools to Use for Beauty Businesses - My Favorites & Honest Reviews 03.02.2026 53:48
Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did. I also talk about the bigger picture behind all of it - choosing tools t...
136: The #1 Method to Grow Your Beauty Business FAST in 2026 27.01.2026 14:56
Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck. If you’ve been overthinking, second-guessing yourself...
135: Reset Your Mindset and Recover from Burnout as a Beauty Business Owner in 2026 20.01.2026 26:15
New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be. I get into boundari...
134: Building Your Beauty Business in a Rural Area + Montana Esthetics Conference with Broox Chandler 13.01.2026 34:21
Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that ch...
133: What it Takes to Truly Go ALL IN on Your Business 06.01.2026 20:52
What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be diving into at the Lash Biz Babes Experience, because dreaming big is the easy part. Building the discipli...
132: End of Year Wrap Up: What to Focus on Going Into 2026 30.12.2025 27:09
Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay right where it is. Grab a pen and notebook, hit play, and let the inspiration flow for 2026! What you’ll...
131: Motherhood + Entrepreneurship: Setting Yourself Up For Success as a Mom in the Beauty Industry 23.12.2025 33:33
Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees. I talk honestly about the...
130: 4 Reasons You’re Not Booking Clients From Social Media (and How to Fix It Fast) 16.12.2025 11:24
What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you. What...
129: End of Year Pep Talk: There Are Opportunities All Around You 09.12.2025 16:37
What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body. If you’ve been a little hard on yourself lately, consider this...
128: Introducing the 2026 Lash Biz Babes EXPERIENCE! 02.12.2025 18:24
Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure. I share the truth about waiting for the “perfect time,” the...
127: Boost Revenue Without New Clients: Retail + Add-On Service Tips (Listener Favorite) 25.11.2025 19:34
Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural. I know this year has been tough for many beauty businesses, but the holiday season is the perfect time...
126: The Biggest Lie Social Media Has Led You To Believe 18.11.2025 12:23
Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and f...
125: The #1 Way to Get New Clients Booking Right Now 11.11.2025 19:17
What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 booking...
124: Where Do We Go From Here? Diversity and Inclusivity in the Lash Industry with Jazmin Riordan of the Melanated Lash Network 04.11.2025 56:33
What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, value...
123: EXACTLY How to Plan Your Successful Black Friday Promo for Beauty Businesses 29.10.2025 28:26
Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs. I share the simple steps I use with my own social me...
122: 13 Steps to Better Lash Extension Retention 21.10.2025 39:36
Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those...
121: Your Mindset Is Your Business Strategy with Cady Hannah of Happiness by Cady 14.10.2025 23:22
What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the la...
120: Appointment Time Mapping for Lash Artists 07.10.2025 19:58
Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you. I walk you through how to structure full sets and...
119: 8 Simple Moves You Can Make TODAY to Get More Clients 30.09.2025 25:38
Ever looked at your schedule and thought, “Yikes… I need clients ASAP” ? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket). We...
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