Erica Schramm

Lash Biz Babes

Business EN ↓ 143 episodes

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientel...

Author

Erica Schramm

Category

Business

Podcast website

www.ericaschramm.com

Latest episode

Jul 8, 2026

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Episodes

68: How to Build a Loyal Clientele for Your Lash or Beauty Business 24.09.2024

In this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner.  Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again? Tune in to hear my strategy and tips for creating a loyal cust...

67: Building Your Self-Confidence and Overcoming the Opinions of Others with Kaitlyn Francisco of She Lash University 17.09.2024

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that...

66: What It's Actually Like to Go From Lashing to the Online Business World 10.09.2024

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs! I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you k...

65: Creating Community in the Lash Industry and All About International Lash Expo with ILE Founder, Crystal Perez 03.09.2024

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez! In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journ...

64. What's Actually Working on Social Media to Get Lash/Beauty Clients Right Now 15.06.2024

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on a...

63. Spilling the Tea about Lash Biz Babes Online Conference 12.05.2024

You all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year’s speakers are, what you’ll learn, how it’ll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! Use code LBB to get $5...

62. Her Journey From a Franchise to Successful Solo Lash Artist with Jasmine Nance of Jazzy's Glam Bar 21.04.2024

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! He...

61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDiva 15.03.2024

This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how t...

60. Taking Care of Yourself Physically & Mentally as a Lash Artist with Abby O’Sullivan 16.02.2024

On this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love. Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them...

59. TikTok, Content Creation, and Modern Marketing for Lash Artists with Kayla Hertz of KK Artistry + Educated Artistry Podcast 12.01.2024

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash...

58. 2023 Wrap Up: Business + Life Lessons I Learned the Hard Way This Year 31.12.2023

As we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desir...

57. Decision Making, Changes, and Pivoting in Your Beauty Business 31.12.2023

As a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what...

56. Using Paid Advertising to Grow Your Beauty Business with Deirdre Andrews of Define Marketing 01.12.2023

Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it! This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most real...

55. Questions to Ask When Looking for a Space to Rent for Your Lash or Beauty Business 06.10.2023

You all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well...

54. Eye Health + Lash Extensions with Dr. Janice Luk, OD 22.09.2023

You may know her from her viral reels on Instagram about lash extensions & eyes - now Dr. Janice Luk, OD, a Canadian based Optometrist who has been practicing for 7 years, is sharing SO much knowledge with us about eye health & lashes during this episode. Eye health is one of the most important parts of lash extensions that we can be prioritizing so that clients can have healthy eyes, cont...

53. Taking Care of Your Body for a Long-Term Career as a Lash Artist with Janessa Neves of Sassy Lash & Esthetics 08.09.2023

This week's episode features one of my favorite people in the world - my lash bestie - Janessa Neves. Janessa is a master esthetician and lash artist of 13 years, an instructor since 2016, a mom, & a pro fitness athlete. She loves to share her passion and knowledge in the industry with other and loves helping others start their careers! She offers lash trainings & esthetician apprenti...

52. When Sh*t Hits the Fan in Business: That Time My Studio Flooded + Navigating Burnout 03.09.2023

You voted to hear about this on my IG stories, so here it is! On today's episode I told you the story of when a monsoon came through & flooded our lash studio while I was 7.5 months pregnant. It involves fires, floods, sinkholes, OSHA, the health department, & how the situation helped pull me out of burnout. When we don't listen to our bodies & slow down when needed, we get p...

51. Bookkeeping + Tax Preparation for Lash Artists + Beauty Business Owners with Cassandra Galan of Galan Consulting 25.08.2023

Welcome! In this week's episode, we're diving deep into the world of bookkeeping and tax preparation for beauty business owners. Our guest, Cassandra Galan, a seasoned expert in bookkeeping and tax preparation for lash artists and beauty business owners, is here to share her wealth of knowledge and insider tips. Running a successful beauty business goes beyond just creating stunning look...

50. All Things Becoming a Lash Educator + Trainer with Liz Bussey - Owner of Glow Lashes and Creator of POLA 18.08.2023

Ever thought about becoming an educator and sharing your knowledge with others in the lash industry? Today we're diving deep into the world of lash artistry education with none other than the incredible Liz Bussey, the founder of Glow Lashes and the ingenious mind behind the POLA (Principles of Lash Artistry) Retreat in the serene landscapes of Canada. Listen into Liz's remarkable journe...

49. Lash Business Success in Paradise: Navigating High Costs, Marketing Strategies, and Mom Life with April Pahayahay of Lash Meka 04.08.2023

In this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii. Tackling the high cost of living in Hawaii head-on, Apr...

48. Thriving in a Small Town: Building Your Clientele, Attracting High-End Clients and Balancing Mom Life with Amanda Wagner of Pretty Little Lash Co 24.07.2023

On today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful bus...

47. Structuring Your Beauty Business to be Successful While ALSO Being a Present Mom 20.07.2023

For this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly...

46. Using Authenticity to Build Your Beauty Empire with Chris Bible of SheLuvsLashes 14.07.2023

Guest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes. She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence. If you have aspirations of growing your service based business, s...

45. Real Talk About Mom Life + Being a Beauty Business Owner - Sharing Some of My Experiences + Answering Your Questions 09.07.2023

Get ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life! It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my...

44. All About Rebuilding Your Lash or Beauty Clientele in a New Area (Or If You're Just Getting Your Clientele Started) 29.06.2023

If you are a lash artist, hairstylist, esthetician, or a service provider in the beauty industry who is going to be rebuilding your clientele in a new area, this is the episode for you! Back in 2020, I had just moved to a new area where I didn't know anyone, & I rebuilt my lash clientele in less than 6 months. So, in this episode I shared some of the top strategies and tips that helped me...

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