Erica Schramm

Lash Biz Babes

Business EN ↓ 143 episodes

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientel...

Author

Erica Schramm

Category

Business

Podcast website

www.ericaschramm.com

Latest episode

Jul 8, 2026

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Episodes

93: 7 Signs Your Client Experience Needs Some Changes 25.03.2025

Ever feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up. From the first time they find you online to th...

92: What Social Media Content is Working Best Right Now and How to Adjust Your Strategy Based on Insights for Beauty Businesses 18.03.2025

Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth.  As a social media manager for beauty professionals, I’...

91: Taking Control of Your Life and Cleaning Up Your Boundaries 11.03.2025

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again.  No highlight reels here—j...

90: Time Management Hacks for Busy Parents and Beauty Business Owners 25.02.2025

How do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I’ve learned as a busy mom and business owner. Let’s be real: it’s not always easy, and I’m definitely not perfect, but I’ve figured out a few key strategies that help me stay on track, even on the most chaotic days.  I’ll walk you through the ques...

89: How to Plan Your Branding Photoshoot for Lash and Beauty Businesses 18.02.2025

Have you ever looked at someone’s gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister’s living room to professional shoots that truly showcase my brand.  Whether you’re ready to invest or need a budget-friendly opt...

88: Answering Your Social Media Management Questions 11.02.2025

Does social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered. I pull back the curtain on how...

87: Get Out of Your Own Way and Build the Beauty Business You Want 04.02.2025

Are you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible.  If you can relate, hit play to hear how I’ve lea...

86: How to Get Seen in Your Local Area by Potential Clients 28.01.2025

Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business. Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open y...

85: Answering Your Questions About Social Media, Business, Lashes, and More 21.01.2025

This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips. We’re covering everything from how to leverage local groups to attract more...

84: 2025 Challenge: What Standards Do You Live By? 14.01.2025

What if becoming the best version of yourself isn’t about doing more, but about living by your own standards? In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make...

83: How to Create a Profitable Beauty Business Plan for 2025: Step-by-Step Guide 07.01.2025

Are you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals.  You can apply this process...

82: End of Year Wrap-Up: The Biggest Lessons Learned from 2024 31.12.2024

How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of g...

81: What to Focus on in 2025 to Grow Your Lash Business and a Loyal Clientele with Becca Jenkins of Ms. Bee Lashed 24.12.2024

Ever wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets re...

80: Make 2025 Your Best Year Yet: End of Year Pep Talk 17.12.2024

Have you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’v...

79: Your Step-by-Step Guide to Plan and Batch Create Your Social Media Content for Lash Artists, Estheticians, and Hairstylists 10.12.2024

Feeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard! Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to...

78: Increase Your Revenue Without Booking New Clients: Retail Sales and Service Add-On Tips for Beauty Businesses 03.12.2024

Wouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural. I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mi...

77: Why Brow Services Should Be Your Next Business Move with Megs Saxton of Browducation Podcast 26.11.2024

Have you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry.  We dive into why brow services are a perfect complement to existing beauty services...

76: Black Friday Sales Strategy for Beauty Businesses 19.11.2024

Are you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring. From choosing deals your clients can’t resist to boosting visibility, you’ll hear...

75: The Story Behind the Un-Stripped Method: How Strength and Resilience Brought it to Life with Bryce Sechler of Un-Stripped Academy 12.11.2024

CONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout. This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you’re going to be inspired by. Bryce’s journey is more than entrepreneurial; it’s a powerful story of overcoming personal trauma, building re...

74: The Nail and Lash Expo: Expand Your Network and Grow Your Business with Lisandra Ajazi of Lash Luks 05.11.2024

Are you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this one This episode is filled with gem...

73: How to Make the Most Out of Lash Industry Events: The Lash Conference 2024 Recap 29.10.2024

Have you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you.  From meeting your new...

72: Becoming a Salon Owner and Navigating Career Pivots with Jenna Carroll 22.10.2024

Are you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share w...

71: From Warehouse Worker to Lash Educator: All About Elite Lash Convention with Cre Steward of Lifestyle Lash Academy in Texas 15.10.2024

Ready to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the...

70: The Lash Industry's Most Innovative Lash Tile with Krystal Overton of FanGirl Lash Co. 08.10.2024

Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that’s changing the game for lash artists everywhere.  We dive into how...

69: Biggest Business Lessons Learned from My First Year as a Social Media Manager 01.10.2024

Do you want to level up how you run your beauty business? Or maybe you’re thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I’ve learned in my first year of rapid growth as a social media manager. I’ll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clie...

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