Adam
Keeping it Business
The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast
Where to listen?
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Episodes
The Biggest Asset in Your Business, Don't be Without One 17.05.2021 20:21
Why You Should Have a CRM in Your Business (Customer Relationship Management) Both Simon and I discuss why having a CRM database is critical within business, and one of those foundational elements you should not be without. Prospect / Customer Details Qualifying Leads Sales Follow-Up Prioritising Sales Activities Owning Your Data Team Communication and Tracking Automation Workflows Lead Confidence...
Don't Forget This Powerful Engagement Tool 10.05.2021 27:41
Intelligent Phone Activity - A Powerful Form of Engagement Blog and Video of Simon Cox and me discussing - Does the Telephone Call still Work? - Procrastination, It doesn't work, Limiting Beliefs - Does it Deliver? - Cold Calling vs Informed Calling - Be Prepared - Script or No Script - Voicemail - Edutainment - Keep Records (Think CRM) - Existing Customers Info and Links Adam Payne FInstLM - New...
Intuition, Gut Feel and Business Decisions - Don't Rob Yourself 03.05.2021 14:28
Intuition, Gut Feel and Business Decisions Do you let it decide for you, should you let it decide for you. We also talk briefly on Systemisation, Processes and Improvement Info and Links Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We help UK Business Owners Build Stronger More Profitable Businesses covering... 🎯 Mastering Your Mindset 🎯 Business & Ma...
Interview with Sandy Hearn - Owner of Elite PA Solutions and Award Winning Virtual Assistant Agency 26.04.2021 52:28
Sandy discusses her journey into Entrepreneurship and Business Ownership, covering... - Where did it all Start - Mentorship - Gut Feel - Human to Human - Freelancing - Elite PA Solutions - and much more Elite PA Solutions is an award winning virtual assistant agency working with clients throughout Warwickshire, the West Midlands and UK. They deliver bespoke PA services tailored to your needs...
Networking - The Pros and Cons, The Do's and Don'ts 19.04.2021 43:20
Simon and Adam discuss the Pros and Cons of Networking, key takeaways include:- - Nerve-Racking - Don't Fall into the Sales Trap - Badge and Branding - Value Proposition - Set Goals - Online and Face to Face - Do's and Don'ts - Paying or Not? - Don't Sell Info and Links Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We help UK Business Owners Build Stronger M...
Digital Media vs Print Media 12.04.2021 26:52
Simon and Adam discuss pros and cons of Digital and Print Media Key Takeaways:- - Tactile Feel - Advantages / Disadvantages - Both Have their Place - Trust - Environmental Impact - Marketing Tactics - Welcome Break from Screen Time - Mailbox Excitement - Amendments Info and Links Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Navigate the Roller Coaster Ride of Being a Bus...
The Importance of Brand Consistency 05.04.2021 27:49
Luke, Simon and Adam discuss 'The Importance of Brand Consistency' within any business or group of businesses. Key points: - Brand Guide - Style Guide - Digital and Hard Copy - Tone, Content, Style, Signatures - Voice Info and Links Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We help UK Business Owners Build Stronger More Profitable Businesses, we do this...
Interview with Luke Stokes owner of LW Digital, Starting up in a Pandemic, Building the Business and the Future. 29.03.2021 40:29
Interview with Luke Stokes owner of LW Digital, Starting up in a Pandemic, Building the Business and the Future. Key Points: - Train Driver - Vet (never been allowed a Dog) - Best Job in the World - Digital Advertising - Work Hard, Good People LW Digital is a Digital Marketing Agency that specialises in helping SMEs and Solopreneuers grow their businesses online through the use of Google Pay Per C...
The Challenge of Marketing Your Business if You're a Small Business 22.03.2021 25:50
Simon and Adam discuss the 'Challenge of Marketing Your Business If You're Small Business' - Making Time - Marketing is a Priority - Increase the Visibility - Resource and Capacity - Measures, Measures, Measures. - Test, Test, Test, - Repurposing Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Master Their Mindset, Manage Th...
Why Don't Businesses Utilise Digital Marketing 15.03.2021 32:31
Luke, Simon and myself discuss the in and outs of Digital Marketing and what puts businesses off utilising such a powerful tool and why they shouldn't fear it. Covering Social Media, Social Media Management and Pay-Per-Click Advertising. Key Takeaways - Costs - Time - Knowledge/Expertise (lack of) - Benefits (sometimes not understood) - Reach Info and Links Ada...
Interview with Matthew 'Sharky' Sims - Business Owner at Shark Your Life Coaching Academy 08.03.2021 44:16
In this ‘Keeping it Business’ episode I talk with Matthew Sims, Counsellor, psychotherapist and holistic coach! Helping people get out of their own way, negative thoughts negative feelings and negative behaviours. Thoughts = Feelings = Behaviours - If this trio is affecting your life and wellbeing then Matthew will be able to help. “It is complete nonsense having the belief it is normal to feel cr...
Do's and Don'ts of Engaging in the Digital World 01.03.2021 24:12
Engaging in the Digital World - Do's and Don'ts (How not to do it from my side within the first few minutes, technical issue with Mic, thank you Kelly Frith for letting me know you ⭐) Luke, Simon and myself discussing some of the platforms, LinkedIn, Twitter, etc covering a range of topics - Approach - Response to Sponsored MEssages - Message, No Message - Chicken Feeders - Shop Front - Be ...
In this ‘Keeping it Business’ episode I talk with Michelle and Becca, owners of Aspire Training Solutions 22.02.2021 58:30
In this ‘Keeping it Business’ episode I talk with Michelle and Becca, owners of Aspire Training Solutions - Giving workplaces the skills to have happier, healthier & more productive teams. Wellbeing assessments and evidence-based training by experienced and qualified experts. Becca & Michelle are both qualified psychological practitioners and adult educators, aspiring to turn workplace wel...
How and Why Use Twitter for Business 15.02.2021 32:30
Simon, Luke and Adam discuss all things Twitter for Business, covering: Groups Twitter Hours Lists Tweetdeck Spaces (coming soon) If you'd like support with Twitter or any of the Social Media Channels book in a [FREE] Discussion Call here - bit.ly/APDiary Info and Links Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Build Stronger More Profitable Businesses - Turning your...
The Best Social Media Platforms for Business 08.02.2021 21:02
Social Media Platforms for Business Simon, Luke and I discuss the Pros and Cons of the Big 4 Social Media Platforms Facebook Instagram LinkedIn Twitter NOT Clubhouse 😁😁 Info and Links Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Build Stronger More Profitable Businesses - Turning your Prospects Glance into a Stare, a Stare into a Commitment, a Commitment into a Custome...
Interview with Julie Widdowson - Hypnotherapist - Alternative & Holistic Health Service 01.02.2021 57:51
In this ‘Keeping it Business’ episode I talk with the lovely Julie Widdowson, owner of Julie Widdowson Hypnotherapy. Julie is a fully qualified Hypnotherapist, Trainer, Intuitive, Shamanic Practitioner and Reiki Master with an established clinic working in the Stockport and Cheshire area. She is passionate about helping people make positive changes in their lives – inspiring and motivating p...
Interview with Business Owner Michelle Kehoe - Leaf Organics 25.01.2021 1:02:14
In this ‘Keeping it Business’ episode I talk with the lovely Michelle Kehoe, owner of Leaf Organics and the font of all knowledge on CBD. As a fitness professional working in the sales & marketing industry she discovered CBD and the benefits this supplement gives. After years of researching and studying CBD she wanted to share her extensive knowledge and create a product that customers could t...
Advertising in Lockdown - Keep Visible! 18.01.2021 15:40
In this ‘Keeping it Business’ episode both Luke and I talk about Keeping Visible in the hardest of times. Key Points Paid Advertising Keeping Visible Test Things Social Media Useful Links and Info I'm Adam Payne - a Multiple Small Business Owner, Accredited Business Mentor and Growth Coach, Founder of The Business Growth Academy UK, Keeping it Business Podcast and #ManufacturingHour. I...
Interview with Simon Cox, Marketing Manager, Blogger, Podcaster, Radio Presenter and Business Network Leader. 11.01.2021 1:03:36
In this ‘Keeping it Business’ episode I talk with my good friend Simon Cox, Marketing Manager, Blogger, Podcaster, Radio Presenter and Business Network Leader. An experienced Marketing Manager with a background of working with several industries. Skilled in Business Development, Social Media, Training, Business, and Volunteering. Founder of the Kettering Business Network and Kettering Awards, Foun...
How to Start Podcasting 04.01.2021 19:28
In this ‘Keeping it Business’ episode I talk about ‘How to Start Podcasting’. Podcast listenership continues to grow, and is in its early phases within the UK, in my opinion. As an interesting stat, the number of Americans listening to podcasts every week increased 175% over the last five years, with roughly 90 million listening to a podcast each month. 15 million for the UK but growing, estimated...
What is Youtube Advertising 29.12.2020 27:50
Facebook recording of the #fivethritylive 'A Guide to Youtube Advertising' with Luke and myself. Key Discussion Points: - What is Youtube Advertising Advertising Types (Skippable, Non-Skippable, Discovery, Non Video Ads) Targeting Options Different Audiences Drive Sales & Leads Be seen where everyone is watching and reach the people who matter the most. Reach the Right Customers. Attract New Cust...
What is Google Display Advertising 21.12.2020 22:56
Luke and I discussing all the basic of Google Display Ads, content covering What are Google Display Ads Eye catching Banner Adverts On Websites “Google Display Networks” Get in front of new potential customers or previous website visitors Purposes: Awareness, Consideration, Sales/Leads. CPC Method: manual Methods, Setting your own bids and budget. Info and Links Business Growth Academy and Coachin...
What is Facebook Advertising 14.12.2020 29:29
Luke (LW Digital) and myself discussing Facebook Advertising Key Takeaways: What is Facebook Advertising? Interests, Demographics, Locations Placements Types of Campaign Budget and Scheduling Testing With an estimated 2.7 billion users worldwide, Facebook is the largest social media platform on the planet. Whilst users tend to use the platform for sharing interesting content and posting informatio...
What is Google Search Advertising 07.12.2020 38:22
Luke (LW Digital) and myself discussing the basics of 'Google Search Advertising' Key Takeaways: What is Google Search Advertising? Breaking down a 'Search Ad' The 'Google Ad Process' Where, How Much, Which & What of Ads Understanding the 'Google Ads Auction' Google Search, Search Engine Marketing (SEM) or Paid Search Marketing refers to the sponsored results that appear at the top of any G...
What is Google My Business 30.11.2020 13:18
#fivethritylive recording of Luke (LW Digital) and Myself (Business Growth Academy and Coaching) discussing all the basics of 'Google My Business'. Local Search Advertising Via Google My Business enables your business to stand out online against your local competitors. By choosing this service, you will enable your business to appear within Google Maps, Google Reviews & Google Images. These Goog...
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