Keeping it Business

I did a post talking about the Customer Avatar , well, I actually did a rant, particularly on LinkedIn. Here I discuss why you need to know and understand your customers. My original LinkedIn post texts.... Post One... ***Rant Alert*** For all the people out there saying don't bother with your customer avatar, persona, ideal prospect , I say absolute bollocks to you. I've seen loads of comments re...

3 Things to Consider When Using Social Media Adam and Luke from the New Way Growth team having a general discussion on 3 basic fundamentals of Social Media. - Customer Persona (should not be missed out, choose your audience you’ll grow faster) - Demographics (the latest Demographic stats for the big platforms) - Best Platforms (the best platforms for B2B and B2C) Additional Info and LInks New Way...

Sustainability and the Environment are hot topics, but where can you start if your're a Solopreneur or Small Business Business? In the episode Adam and Simon discuss some of little things that when compounded (everyone does them) can make a monumental difference.  Key discussion points: - Community Support - Green Website/Hosting - Reducing Your Carbon Footprint - Stop Printing - Light Sensor...

Sam Baynham talks about his career, travels and journey as business owner. We discuss the business hurdles, pros and cons of a University Engineering Degree, and the start-up and growth of Conex Portal. Owner of Dynamic Edge Innovation and ConeX Portal, he connects manufacturing, design and engineering businesses to genuine leads across the UK. An experienced Mechanical Engineer with a demonstrate...

Social Media - If you don’t measure it, you can’t manage it, you can’t control it, you can’t improve it! Luke and Adam from New Way Growth discuss Social Media including… Basics - The Customer Value Journey. Appropriate Channels Brand Social Listening and Monitoring Creating Content Some Stats from Sprout Social 83% of respondents like it when brands respond to questions. 68% like it when brands j...

In this keeping business podcast Adam, Luke and Andrew discuss Chatbots and AI progress, where it's going, benefits, opportunities, where to start. Key Topics - Current Situation with Chatbots and AI - 24 hour Cycle - Chatbot Sales Funnel / Journey - Data Capture Process - Are Websites Needed Anymore? - Virtual Reality Shops - Where to Start - and much more Info and Links New Way Growth - We help...

In this episode of ‘Keeping it Business’ podcast I talk with Chris Lambert about his journey as Business Owner within the IT world. From School to the signing on, back into work and then to Start-up and now growth. With a couple of decades of experience under his belt, and a genuine interest in new developments, Chris is a rare combination of experience and up to date technical know-how. Key Topic...

In this episode Adam and Simon talk about the the things they've learnt from employment and have transferred in Business Ownership, including those they wouldn't transfer. Topics include Standardisation Continuous Improvement Knowing Your Numbers Leadership The Step into Management Mentoring/Coaching Breaking Paradigms Rising Above it Problem Solving Unreasonable B*****d Manage Your Emotions Info...

Casper began his career at a heavy haulage trailer manufacturer in South Africa designing 40 tonne interlink trailers to withstand harsh road conditions in Southern Africa. This paved the way for a strong Design for Manufacture and Assembly (DfMA) knowledge base that supported his career path into the civil composite market. He started Structural Evolution in September 2020, whilst progressing his...

Collaboration is Key for Business Growth People often forget and/or neglect collaboration as a strategy because they feel like it's too difficult. However, done right, you can more easily facilitate collaborations that lead to profitable relationships with influencers, strategic partnerships, and networking all leading to your ultimate goal.... increased revenue. There are many ways to collaborate...

The Power of Videogames to Non-Gaming Domains – an Entrepreneurs Journey with Yin-Chien Yeap Yinch studied software engineering (MEng) at Imperial College London, after which he worked in multimedia and in the videogames industry, including as lead developer on a Nintendo64 project for Mindscape. In 2001, Yinch set up Playko in London. The company sought to bring the power of videogames to non-gam...

There are many phrases uttered by many people that have had a large impact on myself and how I operate within my business.  Some are mantras, some are expressions of gratitude, all are principles I try to live by every day. And if you’re reading this now, these are probably important things your business needs to consider as well. Info and Links New Way Growth - We help you with everything Bu...

Collaboration for Progressive Manufacturers, Engineers, and Designers. – The Conex-Portal Sam, Casper and Yinch talk to Adam about what being a part of Conex-Portal means for them as business owner's, the focus of collaboration, building and growing together, making the UK Supply Chain stronger. Why ConeX? Complete your projects, grow your supply chain, and deliver on time! We know it's hard to fi...

Here both Simon and I discuss what the future could look like in Networking and Relationship building, we have a mixture of Face to Face and Online, but how much further will it go? New Way Growth have already started to test Virtual Reality, holding 1-2-1's, training and networking in the VR world, with some positive feedback. Key Discussion Points: - Being Unleashed and Getting Face 2 Face - How...

Here the panel discuss 'How do we engage and excite the younger generation into Manufacturing', I'm joined by Leigh Howarth (M-CNC Limited), Angela Lawlor (TLVA), Raam Shanker (Equitus Engineering), Mark Amphlett (R50 Marketing) and Stephen Murphy (CI Consultant) Key areas - The Career Choices - How do we Attract the Younger Generation - UK Manufacturing Festivals - Marketing the Sector (Making it...

“ The person who is the best prepared and the most knowledgeable makes the most money ” – Eugene Schwartz. Here are Eugene’s Eight Great Rules of Marketing . 1. Be the best listener you have ever met. 2. Work extremely intensely, in spurts. 3. Never “create”, know the product to the core and combine the details in new ways. 4. Write to the chimpanzee brain – simply and directly. 5. Channel demand...

This conversation was sparked by an article I'd read regarding the most Effective Marketing Strategies for Businesses and whether they are in there Top 3? (shown as percentage) Topic discussed are as follows Word of Mouth (62%)   Email (34%) Networking (25%)   Social Media (23%)   Search Engine Marketing - SEM (14%) Content Marketing (13%) Direct Mail (12%) As always, if you need he...

Here the New Way Growth team discuss Google Search Ads and really get a more detailed view of what can be achieved in utilising this approach and strategy. We cover… Costs Keyword Search Ad Quality The Key Components Successes Opportunities for certain Sectors Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We take the pain and frustration out of Building your...

Competition, Competitive Analysis and Business Intelligence Both Adam and Simon discuss some of the tools and techniques to drive your marketing approach and message Including... Competitor Analysis Keywords Everywhere Ubersuggest Bit.ly and more Info and Links Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We take the pain and frustration out of Building you...

Deep Dive into Voice SEO , Voice Skill and Artificial Intelligence for Businesses Both Adam and Luke discuss with leading expert Andrew Thomas on building effective voice strategies to enhance... Your Customer value Journey Build Brand Awareness Increase Sales VOice Search Optimisation Conversational Commerce Artificial Intelligence powered Smart Speakers and Messenger Marketing. This is going to...

Adam and Luke from New Way Growth discuss some of the Social Media Trends in 2021, not just for 2021 one, some food for thought around what's happening, stats from around the world, key takeaways... Stats Top 8 Platforms Video Social Media SEO Info and Links Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We help UK Business Owners Build Stronger More Profitab...

Adam and Simon discuss Time Management and Personal Productivity Tips. Time Management is Simply Life Management, you can manage your emotions, energy, you can manage your productivity and priorities, you can manage the actions you do, the actions you defer or delegate.  You manage what you accept or reject into your life.  Key Takeaways Activity Sampling Pebbles and the Jar 80/20 Rule P...

In this podcast recorded from LinkedIn Live, both Harry Mansfield (The Awareness Key) and Adam Payne (New Way Growth) will deliver some powerful techniques to Increase Your Productivity and Power-Up Your Mental Strength. “What you do with the 24 hours you’re given determines your successes, failures and contentment in life. Life is not about getting more time, it’s the hard practice of managing an...

In my opinion if you want to make the absolute best out of your Time, Money, Resources, People...then PLAN!   Those that plan Succeed in two big areas, Growth and Funding.   Key Points:   - Systems Thinking (Strategy, Process, People, Systems)  - Stats - Execution - Funding and Growth  - Personal & Business Opportunities  - Discipline, Discipline, Discipline ...

In this episode I talk with Sheila Bell, Owner of Swann Systems - specialists in supporting small/micro businesses for their bookkeeping requirements, from training/consultancy to being saviours of “piddly” pieces of paper (small receipts to the wider world). "I still “pinch” myself occasionally to believe that, I have grown the business with no assistance to have 5 staff/sub contractors, having b...