Keeping it Business

In my opinion, it's important to learn the foundations of things. This is especially true in digital marketing, since there is so much that goes into it that many Business Owners don't know. This is Part 2 of ‘The 8 Core Disciplines to Digital Marketing’ Part 2 Covers… Social media - is the most important discipline in digital marketing because that's where your customers are spending their time....

8 Core Disciplines of Digital Marketing - Part 1 I'm a big fan of learning the foundations of things. This is especially true in digital marketing, since there is so much that goes into it that many Business Owners don't know. That's why I wanted to overview on the 8 core disciplines of digital marketing. Part 1 covers: Digital Marketing Content Marketing Paid Advertising Email Marketing Info and...

Manufacturers are focused on the engineering side of their business, but don’t realise that marketing is just as important. Today we live in a marketing driven economy. With information sharing being easy as ever, market research is readily available with just a few clicks – and companies large and small are using it to their advantage to create more effective marketing campaigns. In this Keeping...

You want to be working on high priority projects that move the needle, but getting distracted by low-priority requests makes this hard. Bottom line, you are losing money by not focusing your energy where it needs to go the most. Save more time by focusing on your highest priority work. Info and Links New Way Growth - Think Bigger | Act Faster | Grow Smarter Build - We help established businesses c...

Prospecting – The Not-So-Secret Secret, to Increasing Sales Prospecting is never easy. It is hard, it takes time, and it can be uncomfortable at times - but it’s always worth it. When you prospect, you are going out into the world and finding potential clients that you can work with. Prospecting helps to bring in new clients and grow your business so that you can keep making money for years to com...

I came across this product on social media while I was browsing, and I was immediately drawn to the price. It seemed like such a good offer that I couldn't help but want to find out more. The thing is, when I started looking at the actual product and it's comparing it to the other leading products in the same field, it actually felt quite misleading. I understand that marketing can be tricky, but...

New Lead Generation Features - LinkedIn and GBP (Google Business Profile) New Way Growth team discuss an overview of #UKManufacturing Online Optimisation findings as well as... 1) New Lead Generation Form on your LinkedIn Business page 2) Google Business Messages on your Google Business Profile 3) How you can automate the GBP Messaging Service If you need support in Building, Growing and Scaling y...

I get asked so many times "why do businesses need a strategy?", especially smaller businesses. There's seems to be a view that the smaller the business the less strategy planning they have to do. Logical in a sense. Big Misconception! Info and Links New Way Growth - Build | Grow | Scale Build - We help established businesses create a solid foundation for growth and success. We work on building out...

Welcome to the Keeping it Business podcast, in this episode we discuss everything from SEO basics to how to plan your future as a content marketing machine. We're joined by our lead SEO specialist, Jim Fletcher, so let's get started! We're going to be covering a few of the questions that have been submitted What is the benefit of using descriptive URLs? Can you give us some tips on content optimiz...

Welcome to the Keeping It Business, your business and marketing podcast with a focus on strategy and results. In this episode we'll be discussing Automation of the Customer Value Journey, and advanced Automation with AI and Chat.  Info and Links New Way Growth - Build | Grow | Scale Build - We help established businesses create a solid foundation for growth and success. We work on building ou...

I'm sure you've heard the 3Ms of marketing before — Marketing, Messaging, and Media. They're the three things described as making up a successful marketing campaign. In fact they’re involved in every good marketing campaign. Key Points: - - Market - Message - Media Info and Links New Way Growth - Build | Grow | Scale Build - We help established businesses create a solid foundation for growth and s...

Growth planning is an essential business practice that often flies under the radar. We tend to think about growth as something that happens magically, overnight; or by throwing cash at a problem; or with a simple stroke of genius. Growth planning is about envisioning your business's future and then creating a plan to launch your brand into that future. Key Takeaways Planning for Growth Cash Foreca...

We're taking on two topics in this episode of New Way Growth. First, we're talking about cookies, and no—not the chocolate chip kind. As consumers, we all know what cookies are, but many don't know that cookies aren't just used to store your login credentials. Cookies are used to track your web activity, and they've been a foundation of digital marketing since the dawn of the internet. However, du...

In this episode of the 'Keeping it Business' podcast the New Way Growth team discuss the Modern Growth Marketing Model. The model that drives Modern Growth Marketing is the outcome of a future-facing strategic decision, and an end-to-end process. It's the integration between your lead generation and remarketing (and more) processes, and how they fit together with your business strategy. It’s a mul...

In this episode I'm talking with Raam Shanker, Engineer, Entrepreneur and Business Owner of Equitus Engineering. Our Vision is a better engineered world, Our Mission is to help people excel at what they do. Equitus is a combination of two words; equilibrium, meaning a state of balance and stability, and impetus meaning the force that makes things happen. It is also an allusion to the word equity,...

As Business Owners, we’re all trying to come up with the next big marketing idea. But why are we so afraid to take a risk? Why do we continue to promote the same boring strategies that everyone is using? In this New Way Growth Live session, we’re going to talk about two aspects of how to stand out by being different including Interruption and intent marketing. We’re going to dive into examples of...

Data is fantastic because it allows us to look at our business in an objective way. It helps us understand how we're doing, what's working, and what isn't. It gives us the tools we need to make intelligent decisions about the future of our business. It's easy to get carried away when you don't have a system in place for data collection and analysis. But if you want to be a successful business owne...

Repurposing content is an excellent way to squeeze more value out of your original ideas and make them worth more to you in the long run. Simply put, repurposing means taking your content and reworking it in different ways so that it can reach new audiences—and bring more traffic and exposure to you as a blogger and business owner. Info and Links New Way Growth Business Mentoring and Client Acquis...

You probably come across these Sales Stats... 48% of sales people never follow up with a prospect 25% of sales people make a second contact and stop 12% of sales people only make three contacts and stop Only 10% of sales people make more than three contacts 2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales ar...

The ability to plan is one of the key differentiators between successful people and those who fail. Successful people plan their day, their week, and their month. They know exactly what they will be doing at any given time, so they don't waste time or energy on frivolous activities. The same goes for you and your business. If you can create a detailed plan for yourself, your team, and your busines...

Social media is a powerful platform for many companies. It's an ideal space to share your brand story, connect with customers, reach out to prospects, and gather critical feedback from them. Here I discuss five Social Media area you can focus on in the coming year: - 1. Building Brand Awareness and Reaching New Customers 2. Social Media Advertising – It’ Going to Get More Sophisticated 3. Short-Fo...

Here I discuss some of the basic Search Engine Optimisation techniques that anyone can do. These will certainly help in ranking your website and pages higher so do give them a go. Key Takeaways: Keyword Research - Understanding the Language of Your Target Audience. Descriptive URLs - Use simple and descriptive URLs for each page. Page Titles - Use Keywords naturally. Meta Descriptions - Drive clic...

Personal Productivity is necessary to make sure what needs to be done gets done. I discuss here the view of Theory of Constraints and that whatever goal we need to achieve, has a bottleneck, choke point, constraint that stops us achieving it, we need to dig deep and find what it is. Combining this with the 80/20 for prioritisation and optimising our Time Management ensures were focussed on the rig...

Taken from a Keynote talk Adam Payne delivered for IGD Events on the Customer Value Journey (CVJ) and how it works for your business. Key Topics - What is the Customer Value Journey - Key Examples - Leads, Prospects, and Customers - Structure - How to Build the Customer Value Journey - Where to Start  Useful Links and Info New Way Growth - Helping Business Owners Eliminate the Feast and Famin...

In partnership with Conex Portal, the Keeping it Business podcast brings you a fantastic overview of the Import / Export environment from Anoton Gunter Special Agent Double O8 License to Move Freight. In this panel discussion Anton gives an overview of the following key takeaways: - Exciting for UK Manufactures - Delay Custom Clearances - 2022 Forecast - Shipping Containers - Ship Rotation - Big O...