Adam

Keeping it Business

Business EN ↓ 157 episodes

The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast

Author

Adam

Category

Business

Podcast website

www.newwaygrowth.com

Latest episode

Feb 2, 2026

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Episodes

The Observer's Edge: How Successful Founders See What Others Miss 02.02.2026

This video offers valuable "business tips" to help small business owners achieve greater "business growth" by focusing on their "mindset" and fostering "personal growth". By applying these insights, you can enhance your "success in business" and navigate the challenges of "entrepreneurship" with greater ease. Cultivate a focused approach...

Stop Chasing SEO: Why GEO-Targeting Is Now the #1 Ranking Factor 02.12.2025

We have to stop thinking exclusively about ranking and start thinking about being referenced. Your goal is to be the indispensable source of information that the AI engine has to include in its answer, creating authority content that AI views as authoritative. This approach fosters niche authority and topical authority, making your content a primary source for AI summaries. This new seo strategy i...

Ruth Forster Talks About FAILURE and Life Lessons! 03.11.2025

Ruth and I share stories and business advice in this podcast about growing a small business. Learn about entrepreneurship through shared experiences, plus get some business tips to help you on your journey. This podcast is all about business and motivation! #businessgrowth #marketing #sales #digitalmarketing #growth #entrepreneur =========================== Here are the ways to work with us here a...

UK Government Small Business Plan 2025 01.09.2025

In this podcast, we're diving into the UK Governments "Backing Your Business" plan and exploring whether it's truly going to help entrepreneurs and small business owners succeed. With so much hype surrounding the initiative, it's time to separate fact from fiction and get to the bottom of what this plan really means for UK businesses. From funding and support to resources and...

Crack the Code to UK Small Business Funding 04.08.2025

Unlock the next stage of growth for your UK business! In this episode, we reveal powerful funding strategies to help you scale, covering everything from standard business loans to innovative options such as crowdfunding. Find out how to mix and match solutions and tap into helpful free resources. Tune in and learn how to propel your business forward and achieve your big ambitions! #funding #grants...

The Power of Deep Work: 10x Your Productivity 03.06.2025

Unlock the secret to skyrocketing your productivity! Discover the power of deep work and how it can transform your business. This podcast reveals practical strategies for creating distraction-free environments, mastering focused work techniques, and consistently implementing deep work sessions. Learn how to revolutionise your work habits and achieve remarkable results. • Embrace the Deep Work Mind...

Lead Generation: Daily Care for Harvesting Results 06.05.2025

Welcome to today's episode, where we explore the fascinating parallel between generating leads and gardening! Just like a thriving garden requires daily care and attention, your lead generation strategy demands consistent nurturing and cultivation. We discuss the importance of building strong relationships with your leads, adapting to the seasonal nature of business growth, and sowing the seed...

Mastering MEDDIC Sales Qualification Techniques! 31.03.2025

Unlock the secrets to mastering MEDDIC sales qualifying with ease! In this video, we'll dive into the world of MEDDIC, a powerful framework used by top sales performers to qualify leads and close deals. You'll learn how to effortlessly identify and prioritize high-quality leads, and confidently disqualify those that won't convert. With our expert guidance, you'll gain a deeper unde...

5 Exciting Changes AI Will Bring to Social Media Marketing by 2025 03.03.2025

Welcome to our podcast, where we dive into the future of social media marketing! In today's episode, we're exploring the possibilities of AI revolutionizing social media marketing by 2025. From personalized content creation to automated engagement, we'll examine the latest trends and innovations poised to transform the industry. Will AI elevate social media marketing to new heights, or...

Qualify Leads FAST with BANT Framework! 03.02.2025
Does REFLECTION Hold The Secret To Small Business SUCCESS? 06.01.2025

Discover the power of reflection in small business success! In this video, we explore the importance of taking a step back to reflect on your business strategies, goals, and operations. Learn how reflection can help you identify areas for improvement, make data-driven decisions, and drive growth in your small business. Whether you're a startup or an established entrepreneur, this video will show y...

MASTERING Lead Qualification with SPIN Sales Technique! 02.12.2024

Unlock the secrets of the SPIN sales technique and elevate your lead qualification process with our latest podcast episode! Join us as we delve into the intricacies of SPIN selling—a powerful framework that can transform your approach to understanding customer needs and closing more deals. Learn how to effectively use Situation, Problem, Implication, and Need-Payoff questions to pinpoint pain poin...

Lead Generation is Like Gardening - Daily Tend - Seasonal Rewards 04.11.2024

In this insightful podcast, we explore the fascinating parallel between generating leads and gardening. Just like a garden requires daily care and attention, so does your lead generation strategy! We discuss the importance of nurturing your leads consistently, cultivating relationships, and understanding the seasonal nature of business growth. Join us as we delve into effective techniques to sow t...

Avoid These 5 Common Growth Barriers for Small Businesses 30.09.2024

Discover the five major pitfalls that can cripple the growth of micro and small enterprises and learn proven strategies to overcome them. In this insightful podcast episode, we'll explore: Pitfall #1: Lack of Strategic Planning Pitfall #2: Insufficient Market Research Pitfall #3: Poor Cash Flow Management Pitfall #4: Neglecting Customer Relationships Pitfall #5: Resistance to Change and Digital Tr...

Strategic Thinking: The Key to Gaining a Competitive Edge 03.09.2024

Welcome to our podcast, Keeping It Business, dedicated to unravelling the intricacies of strategic thinking to propel your small business success. Today, we delve into transformative strategies that differentiate thriving businesses from those merely staying afloat. Key Concepts Covered: • Importance of strategic thinking in business strategy • Crafting a strong competitive advantage • How innovat...

Striking a Balance: Emotion Management and Data-Driven Decisions 05.08.2024

🎙️ Welcome to the Keeping It Business Podcast! In this episode, I'm diving deep into the delicate balance between data-driven decision-making and emotional intelligence in business management. As a seasoned small business owner, I’ll share insights and strategies on how to effectively manage both facts and feelings to navigate your entrepreneurial journey successfully. 📈✨ Join us as we explo...

How Concentrating on Income-Generating Tasks Revolutionised My Business 01.07.2024

Podcast Description for "Keeping It Business: Mastering Revenue-Generating Tasks" Welcome to the "New Way Growth" podcast! This episode is essential for anyone navigating the hectic world of entrepreneurship. We're focusing on a transformative strategy that could redefine success in your venture: mastering the art of prioritizing revenue-generating tasks. 📈 Join our season...

4 Essential Elements Every Business Owner Should Desire Clients, Profit, Cash, and Growth 03.06.2024

Welcome to the Keeping it Business Podcast by New Way Growth! We're discussing four critical pillars every entrepreneur needs to embrace to guarantee their business flourishes: Clients, Profit, Cash, and Growth. Get ready to dive deep into mastering client relationships, leveraging feedback, and crafting a brand persona so compelling your clients won't be able to stay away. Dive into the t...

Master Google's Latest Update: How to Blend AI with the Human Element 07.05.2024

Explore the most recent Google algorithm modifications in our "Keeping It Business" podcast! With Google's emphasis now on genuine, human-made content, businesses must rethink their approach to content production. Uncover the effect of Google's 'Content Authenticity Score' on your online presence and master the art of combining AI technology with a personal touch to eleva...

Boost Conversion Rates Without Losing Your Target Audience 01.04.2024

Welcome to the latest episode of "Keeping It Business" podcast, spotlighting the powerful marketing tool of market segmentation. This episode uncovers how this strategic approach can revolutionise your brand messaging and connect you with your consumers. As we delve into the five crucial categories of market segmentation - demographic, geographic, psychographic, behavioural, and firmogra...

Zeroing in on Your Target Audience: Strategies to Dodge Costly Marketing Blunders 05.03.2024

Welcome to our podcast, where we'll decode a prevalent misstep that numerous businesses commit neglecting to consider their target customers when launching their products. On our platform, New Way Growth, we advocate that recognising your perfect customer or 'buyer persona' holds the potential to escalate your business success. In this episode, we explore the significance of identifyin...

Insights from Seth Godin's - This Is Marketing | Book Summary 13.02.2024

Welcome to our deep-dive into Seth Godin's pivotal book, "This Is Marketing." A personal favourite, the essential read offers an enlightening perspective on contemporary marketing, packed with key principles, strategies, and revelations every marketer or business entrepreneur needs to grasp. Embark on our journey through the paradigm-shifting notion of pinpointing the "smallest...

101 Powerful Strategies for Business Growth 04.01.2024

Welcome to a comprehensive exploration of 101 potent strategies to spur your business growth! This podcast is an enlightening journey, a voyage starting with enhancing your online presence, fine-tuning your website for SEO, exploiting social media platforms, and the significance of investing in supreme customer service. That's just the tip of the iceberg. Our narrative delves deeper, discussin...

Climbing to the Top: How SEO Techniques Can Supercharge Your Small Business 04.12.2023

Welcome back to our podcast, where we're dedicated to propelling small businesses to new heights in the digital landscape. In today's episode, we'll be unveiling all the secrets of Search Engine Optimisation (SEO) - an indispensable toolkit that positions your business for unmatched visibility on the world's largest search engine, Google. This all-inclusive guide simplifies the com...

Why a Ninety-Day Milestone Strategy Fuels Business Growth 30.10.2023

Welcome to our podcast designed exclusively for entrepreneurs and small business owners. Join us as we delve into the world of the Ninety-Day Milestone Strategy and discover the six incredible advantages it offers for enhancing your business's growth. Get ready to embark on a journey towards success by establishing robust objectives, prioritizing the essentials, taking purposeful steps, tracki...

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