JFDI — The Show for Freelance Social Media Managers

In this episode, we are sharing some quick tips to help you generate more leads from your social media platforms. There are some quick tips you can implement right now, before the episode is over! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or ins...

Just because you are a freelancer, it doesn't mean you can't get an end-of-year bonus! This is something that Laura D has been doing ever since she first went freelance. In this episode, she shares tips and advice to help you plan now to give yourself a bonus at the end of this year. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen...

AI is the hot topic right now, and in this episode, we are diving into how the development of more AI tools might affect your business and how you can put it to good use as a freelance social media manager. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you,...

When you're on the content creation hamster wheel, it can be a struggle to keep finding inspiration. But if you know what to look for, and where to look, you'll see that inspiration is all around you. In this episode, we're sharing how you can create an endless supply of content inspiration, for any industry - including your own business. If this episode has resonated or inspired you, take a scree...

Why should I choose you? That's what people are wondering when they come across your business. In this episode, we are talking about how social proof can help to persuade someone to pick you. Tune in to hear: >> What is social proof? >> How to get it >> How to use it in your marketing >> 4 common mistakes people make - and how to avoid them. If this episode has resonated or...

In this episode, we share the big lessons we've taken from 2023 and what you can learn from our experiences. → The most significant change we made in 2023 and why it was the best decision ever → How we've become more organised and productive → A huge mindset realisation that has given us a bit of a boost - and might help you too → How we made the podcast even better in 2022 Haven't left a review y...

strategies! Picking one and doing it well will make sure that your dream clients know you exist & can choose you when the time comes to hire an expert like you. We're talking about how you can use SEO more strategically on social media. When you combine that with the other 3 strategies we look at in this episode your content can be even more powerful. If you're ready to become even better at s...

When you work as a freelancer, there's nothing worse than not being paid on time - or at all. So in this episode, we are joined by Jemma Crouch from debt recovery agency, Control Account . Tune in to hear us discuss: > How you can avoid late payments from clients > Exactly what your invoice should say so your clients pay on time > When to take action, who to contact and what to say if a p...

We recently reached out to some of our amazing marketing friends to ask them one simple question 'what marketing strategy do you think people should prioritise in 2023?' and in this episode, you'll hear their answers. If something one of our guests had an impact on you, we know they'd love to hear from you. Drop them a DM to let them know; their handles are below. Big thanks to Keenya Kelly, Matt...

As we approach the end of the year we thought now would be a great time to talk about goal setting. In this episode, we are sharing: → What we find overwhelming about goal setting → Why we prefer 90-day goals → 3 things to take into account to set your business goals for 2023 Plus we're giving you a free goal-setting worksheet which you can download here If this episode has resonated or inspired y...

In today’s episode, we are talking about one thing that (according to McKinsey & Co) is 40x more effective at bringing new clients than social media marketing... email marketing! The biggest regret we have about all of our businesses is that we didn't start an email list sooner. Tune in to hear: → Some surprising reasons you should start email marketing → How much money you can make from an em...

In this episode, we are talking about how you can build better connections with potential clients so that their journey to actually working with you runs so smoothly that they stick around for a long time. We discuss: → Why it's so crucial to build these relationships from the outset. → How to craft your messaging to speak to the right people from day one. → How to make the process intuitive and e...

In today’s episode, we’re talking about a service we've both offered for years which helped us not only add more income to our bank balances but also win more long-term clients and create more upsell opportunities. Social media audits are one of the most simple services to sell and offer - in this episode we share: → Why you should offer this service. → How to carry out a social media audit. → How...

Before becoming a child online safety expert, Jessica Chalmers was a freelance social media manager, and it was during that time she started feeling uneasy about social media and worrying about how to keep her children safe on social media. While social media was a great way for her clients to reach new people in a marketing context, she had this niggly feeling in her head that this was less good...

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on! In this episode we explain why we stand by this statement and what social media marketing actually involves. Tune in to hear: ➾ What we mean when we share that controversial opinion ➾ Some jobs that social media marketers should not be doing ➾ What social media marketing actually...

Have you ever asked someone else's advice on your prices? If you have, you're not alone. But in this episode, we're sharing why that's a terrible strategy and giving you a better way to figure out how much you should charge! Listen to hear: >> How much Laura Davis used to charge... you'll be shocked! >> Why you should not ask other people how much you should charge. >> Why we nev...

Now, more than ever before, freelancers must do everything they can to retain their long-term clients. So in this episode, we are sharing a simple reporting strategy that helps you prove your value to a client. Keep listening to hear: >> Why Laura M's boss hated her & what she did to turn it around >> Why you need to tell people how amazing you are >> Our 4-step reporting str...

We've just come back from a business breakaway in Barcelona with some of our members and in this episode we are sharing behind the scenes of our trip. Listen now to hear ➾ Why every freelancer and business owner should take a business breakaway ➾ Why you don't need to go to Barcelona, and where to go instead ➾ How social media anxiety has massively impacted one of us, and how we got over it. ➾ Wha...

No matter what you're selling or who you're selling it to, you'll always have people that say no because it's too expensive or takes too much time... or something else. In this episode, we're helping you understand how to overcome those objections & get more people to say YES!! Listen now to hear ➾ The two types of objection all businesses face ➾ The difference in approach needed for them ➾ Wh...

Times are tough, the cost of living is increasing, and we’re seeing it's taking longer to convert high-paying clients, so if you need to bring in some money now, this episode will help - we’re going to share how you can make more money without having to find new clients. Dive in to hear: ➾ Exactly how Laura M made over £500 in one weekend - so you could do the same ➾ 4 ways you can make some more...

We've been pretty vocal in the past about our views on LinkedIn, but something happened recently that changed our minds - we're sharing all about it in this episode! We're also talking about something that we do to really get to grips with how a platform works, discover what content works and how we can get better results there. Listen now to hear ➾ Why we hate(d) LinkedIn. ➾ Whether Laura D has e...

When you don't like selling on social media or feel awkward about it you'll love this episode! We're talking about how you can shift your mindset around selling on social media & sharing a better way to do it without feeling like you're constantly selling. ➾ What a launch strategy actually means ➾ The types of business this sales strategy works for ( spoiler alert, it works for every business,...

The news is grim; whenever you turn it on, you're faced with more doom and gloom. Prices are increasing, and it feels harder to win clients. But the good news is that it is still totally possible to make money in an economic downturn if you know how. In this episode of JFDI with the two Lauras, we're sharing how to make money in an economic downturn, including: ➾ What you need to do to stop worryi...

This is the final part of a mini-series on scaling your social media business. In this episode, we discuss all the ways you could choose to scale and help you to pick the right method for your business. We also answer some questions that came in from listeners who are ready to scale. KEY TAKEAWAYS: • You do not have to scale! If you're happy with your business as it is that is totally ok! • Rememb...

This is part 4 of a mini-series about scaling your social media business In this episode, we share our experiences of creating & launching courses and give you our tips and advice to do the same. KEY TAKEAWAYS: • There is more than one way to plan and host a course. Think outside the box. • People learn in different ways so try to accommodate the needs of your audience. Offer VIP upgrades, pro...