The Two Lauras

JFDI — The Show for Freelance Social Media Managers

Business EN ↓ 198 episodes

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice...

Author

The Two Lauras

Category

Business

Podcast website

thetwolauras.com

Latest episode

Jul 7, 2026

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Episodes

72: A simple way to get people on your email list 05.09.2023

You already know you need people on your email list, but how on earth can social media managers get people to join an email list? In today’s episode we’re sharing a really simple but effective way to generate valuable subscribers that you can turn into paying clients! Talked about in this episode: → Scoreapp - take a trial here thetwolauras.com/scoreapp Available wherever you get your podcasts. Li...

71: How to generate additional cash in your business 25.07.2023

Looking for more ways to increase your income? In this episode, we're taking you through our Offer Triangle framework and sharing 3 services you could offer RIGHT NOW to increase your income. Also mentioned in this episode → The Social Media Managers Toolkit Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen o...

70: What should you actually say in your emails!? 18.07.2023

You know you need an email list, but what should you actually say in your emails!? That's what we're discussing in this episode. Need ideas for your lead magnet? Go to thetwolauras.com/ideas to grab over 30 ideas! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has...

69: Threads! What is it & how to use it as a social media manager. 11.07.2023

Threads just launched, and we're here to help you figure out whether you should be on it and offering a Threads service to your social media clients. We're also hanging out in our Facebook community to continue the conversation and answer all your threads questions - join us in there thesocialmediamanagershub.com . Learn how to get better results on any platform, including Threads, in social prf,...

68: Are you giving off these red flags and putting off potential clients? 04.07.2023

You might be turning clients away without even realising it! In this episode we talk about the red flags we're seeing social media managers raise subconsciously which is putting off prospective clients. Mentioned in this episode: The No Faff Plan - thetwolauras.com/nofaff The Inner Hub membership - thetwolauras.com/inner-hub Available wherever you get your podcasts. Listen with captions and a tran...

67: How to work in social media without it taking over your life. 27.06.2023

Working in social media can sometimes feel like you're on call 24/7... exhausting! But it doesn't have to be that way! In this episode we're talking tips and strategies to make sure you can take a break and don't have clients constantly hassling you! Mentioned in the episode - The Social Media Managers Toolkit Available wherever you get your podcasts. Listen with captions and a transcript at podca...

66: How to choose the perfect scheduling tool 20.06.2023

Picking a scheduling tool is not easy! There are SO MANY choices out there! So in this episode we're breaking down the key things to consider before spending money on a scheduling tool for your clients. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated...

65: How exactly should a freelance social media manager structure their prices? 13.06.2023

Pricing is ALWAYS a hot topic so in this episode we're diving into how to structure your pricing packages. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to co...

64: How much money can you make as a freelance social media manager 06.06.2023

In this episode we're diving into how much money you can make as a social media manager. We're sharing → How much Laura D charged when she first started (spoiler alert, it wasn't much!) → How to change your offer to increase your income → How to use the Offer Triangle® to make more money Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Lis...

63: Four ways to get clients (even when you have no experience as a social media manager) 30.05.2023

In this episode we're sharing four ways to get clients as a social media manager, even when you're brand new to the industry. You'll hear → How we got our first clients → A simple post to try today → How we'd introduce ourselves Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If t...

62: Do social media managers need a formal qualification? 23.05.2023

Do freelance social media managers need a formal qualification? We think not! And in this episode, we're sharing all the reasons why! We're discussing → Why qualifications are not important → What we've done instead of getting qualified → The 2 things you need more than a qualification Check out The Social Media Managers Toolkit at thetwolauras.com/toolkit Learn about psychology-driven social medi...

61: Building a business as an Instagram coach with Milla Richardson from Pink Storm Social 16.05.2023

In this episode we're joined by Milla Richardson from Pink Storm Social to discuss all things Instagram.  Milla is here to make Instagram as simple as possible for businesses trying to sell a service, a product or both! WE’LL BE DISCUSSING: Milla’s business model for viral content What works on Instagram (& what doesn’t) The shady marketing tactics you need to watch out for What Milla wou...

60: How to stay sane when you work in social media 09.05.2023

Reducing your social media use can significantly lower levels of anxiety, depression and loneliness. And it can help you sleep better, and we all know what a difference sleep makes to our lives! But how can you actually reduce the time you spend on social media when you work as a social media marketer?  In this episode, we're talking about: 👉 How to reduce your screen time & stop social...

59: Using TikTok as a service based business with Penny Walker 02.05.2023

In today's episode, we are joined by TikTok trainer, Penny Walker. Tune in to hear the mistakes you might be making on TikTok and how to avoid them. Penny specialises in teaching fun-loving, lifestyle brands to create great content for TikTok growth. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more t...

58: Unlocking Pinterest Potential with Faye Strange 25.04.2023

In this episode we're joined by Pinterest expert, Faye Strange, to talk all about how being a Pinterest manager is different from offering social media management. Faye is a Pinterest expert who helps inspiring service-based businesses with educational content to share, reach more of their target audience and increase their revenue through Pinterest marketing. WE’LL BE DISCUSSING: What makes a goo...

57: Make your website a strong business asset with Tom Garfield 18.04.2023

Today we are diving into one of the most important business assets a freelancer can own: your website. In this episode, we’re interviewing website consultant, Tom Garfield, all about how to make the most of your website, so it's a profitable business asset. Tom Garfield is the co-founder of Brand New Notebook, a micro web design and lead gen agency. Together with his wife Ellie they help solo and...

56: Inside intel: 5 Mastermind Retreat Conversations to Elevate Freelancer Growth 11.04.2023

In today's episode, we're taking you behind the scenes to share five conversations we had with some incredible people in the mastermind we belong to. WE’LL BE DISCUSSING: Why we decided to join a mastermind. Whether or not a mastermind is the right choice for you. 5 powerful conversations we had with other entrepreneurs in the room. The question our mastermind coach, Chris, asked us which made us...

55: How to offer content creation as a service with Georgia Williams 04.04.2023

In this episode we're talking to Georgia Williams all about what it's like to offer content creation as a service as a freelancer. Georgia, from Ray of Social, is a Instagram & Canva content creator who works with service providers. A self-confessed Canva-holic, she loves coming up with strategic ideas that put your content outside of those "normal boxes" and helps you stand out from the scrol...

54: How to create a 4-week programme 28.03.2023

In this episode, we’re taking you behind the scenes of our most recent launch, and breaking down exactly how you can create and sell a four-week programme to help even more people and increase your income! We’ll be discussing: Why we opted for a four-week programme How we structured it How we sold & marketed the programme The tech that you need to create & deliver something similar Availab...

53: Working in a partnership with Marielle Bayliss and Claire Smith 21.03.2023

In this episode, we're talking all about what it’s like to take the leap and form a business partnership. Having originally been competitors in business, Laura and I joined forces in 2019 and have been partners ever since. Recently, Claire and Marielle did the same with the launch of the Instagram Growth Club. Tune in to find out all about the journey they went through to form their partnership an...

52: Make time & get leads on LinkedIn with Gus Bhandal 14.03.2023

On today's show, we're talking to Gus Bhandal - the go-to guru on all things LinkedIn! And in this episode, he’s going to teach us how to use LinkedIn to win clients as a freelance marketer. Gus is a LinkedIn specialist who helps business owners, executives and CEOs with proven strategies on the platform to increase inbound leads to grow their business; and he is a founding member of the Inner Hub...

51: How and when freelance marketers should fire a client 07.03.2023

Have you ever been in that awkward situation where you need to fire a client, but you’re not really sure how to do it? You're not alone. In this episode, we're unpacking how you can make the right decision about whether to let your client go, and exactly how to go about it. We’ll be discussing: Why you might want to ditch your client Red flags to watch out for The 2 things you should do before you...

50: Social media SEO, what is it and why do you need to do it? 28.02.2023

We all know the importance of SEO on our websites, but what about social media? In this episode, we’re discussing how SEO is becoming more relevant for social media users, and how you can use it to your advantage as a freelance social media marketer. We’ll be discussing: What social media SEO is How to optimise your content to be more discoverable 3 things social media SEO research can help you wi...

49: How to create shareable content for any platform 21.02.2023

Shareable content is one of the most important types of content that you should be creating for your business, regardless of the platform you’re creating for! In this episode, we’re discussing: Why shareable content is so important What makes your content shareable How to create content your audience actually wants to share Why going viral isn’t always a good thing If this episode has resonated or...

48: 5 mistakes to avoid when looking for ads management clients 14.02.2023

In this episode, we’re diving into the 5 biggest mistakes you might be making when you’re looking for ads management clients, and how to avoid them. We’ll be discussing: Why it’s important to share your capacity & availability Why you shouldn’t try and persuade someone that they need to run ads for their business Why dropping your prices is a BAD idea Why & how to pre-qualify your leads Th...

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