JFDI — The Show for Freelance Social Media Managers

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain. It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking. Listen to learn → Why social media managers need a second brain more t...

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer. Hit play to hear → What being clear and consistent with your messaging does for your rbusiness → Why a smaller, niche audience can land you better-paying cl...

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that. Hit play to hear: → The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up → What the late...

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget. We're 'yapping' about: → How these launches both sold a feeling rather than features. → Launch mechanisms you could steal (and how to get buy in from people) → A sneaky way to get people to market your business for you. → The...

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses. This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager...

Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you through the five most likely AI questions your clients will lob at you, exactly how to answer each one, and the one upcoming question that could turn into a high-ticket new service for your business. Key...

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one. In this episode, we're chatting about: Planning your summer income so you don't take an unexpected hit The one type of offer that sells best when you're off the grid (and it's not retainers) Why September feels like starting...

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you. In this episode, we're chatting about: - The unspoken difference between email and social media (and why they play completely different roles for freelancers) - Why email is actually so much easier than social content (seriously...

How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run with our members to help you stop being busy and start being profitable. We're chatting about: - Why the people doing the most work often get paid the least - Our favourite framework for freeing up your time - How to outsource the tasks you shouldn'...

Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then having the panicky sweats when you realise your income is capped and your financial security is hanging on a handful of clients who could leave at any time. Let's change that, shall we? 😉 In this episode, we're chatting about: • Why the offer triangl...

You've done the work, sent the invoice... and now you're waiting. And waiting. Is chasing clients for money just part of being freelance, or are you missing a system that would sort this out for good? In this episode, Laura Davis shares the three essential systems every freelance social media manager needs to get paid on time (plus a bonus tip that takes all the awkwardness out of chasing payments...

HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is! (No, we aren’t starting a podcast for greengrocers.)  In this episode, we’re chatting about: Something VERY big that you’ll need to listen to the episode to find out… Check out the full show notes here! Connect with us If this episode has resonated or inspired you...

Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re just answering the fun, interesting stuff which is all about Hubsy, our new all-in-one tool for freelance social media managers. So if you’ve ever had a question about the platform, you’re in the right place! In this episode, we’re chatting about: Everyt...

You might think that a high-paying client would be harder to work with than a low-paying one – but is that true or just something your brain is telling you to hold you back from charging more? In this episode, we’re comparing what it’s like to work with both high- and low-paying clients, and the difference might surprise you! In this episode, we’re chatting about: The differences between high- and...

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on! In this episode, we explain why we stand by this statement and what social media marketing actually involves. Tune in to hear: What we mean when we share that controversial opinion Some jobs that social media marketers should not be doing What social media marketing actually invol...

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagemen...

If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’re sharing 5 different types of content that are perfect for attracting your dream clients, showing them that you’re the person they need behind their accounts, and also paying you the big bucks – we’re all about four figure clients over here! In this episode, w...

We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year’s right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that’s full management, ads or even just a power hour, there’ll be some kind of support that the ni...

If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have experienced the “Sunday Scaries”, even when you’re running your own business and don’t have a boss breathing down your neck. An easy way to ensure that you can breeze into Monday morning excited to face your week is to implement our four-step Friday ritual –...

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without f...

Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. From marketing your own business, to the client juggle, to all the different platforms and tools, running a business is no piece of cake. However, there are things you can do to prevent burnout, which we’re diving into in today’s episode! In this episode,...

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in o...

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today’s episode is the one for you. We’re diving into what you need to do now , so you can make more money later . Get your notebook out now so you can plan out your bes...

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month. But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode,...

If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong! In today’s episode, we’re giving you five ideas for memberships that social media managers could run and why they make such brilliant additions to your business. We’re also sharing why it might be a good idea not to copy how we run our membership, The Inner Hub, at least not in...