JFDI — The Show for Freelance Social Media Managers

We had the worst discovery call ever . And we really mean that. We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all...

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”? Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when some...

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about! Find out what that is and hear how we'll be strategically using these new features! Drop into our DMs with your thoughts too!

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money? In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too! In this episode, we’re chatting about: What boosted posts are and how th...

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that. From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax...

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page? Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your busines...

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many an...

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued! In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yoursel...

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily. So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build tr...

Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks. We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as poss...

If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say, you’re wrong! In today’s episode, we’re sharing all about why your follower count doesn’t matter and where you can go to find your ideal clients if they aren’t finding you just yet. And we’re sharing why it’s still important for you to build your audie...

Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode.  Summer is coming, and if you want to relax in peace, this is the epi...

Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to! That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Sou...

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode! Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ b...

If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices. In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up runnin...

If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in! In this episode, we’re...

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut. What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs! So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether th...

Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortunate situation? At the end of the day – you deserve to be paid. You’ve done the work, and your client isn’t holding up their end of the bargain. How can you make sure you get the m...

There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind! The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or...

Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to...

Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opin...

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? ( *cough* lots) From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind th...

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back? If you’re a social media manager, this one strategy could help your clien...

If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social...

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if yo...