JFDI — The Show for Freelance Social Media Managers

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of...

If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three s...

“Just following up!” “Circling back with you, Laura!” “Checking in for the 12th time, Laura?” How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s...

Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right? Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try bo...

Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground. Or, are all the leads coming your way just too low-budget but you don’t feel you can say no to them...

Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don’t worry, we were in the same position once, and it’s actually rectifiable with three changes. To find out what they are, you’ll obviously have to tune into today’s episode. And, we’re doing some of the legwork for you by making this a slightly shorter episode so you’ll al...

It’s the end of an era! (Hello, Taylor Swift). But which era? You’ll have to listen to the episode to find out! We’re sharing how this impacts you, and what we’re doing instead, and what you can do now. And just know, this is a decision we’ve gone back and forth on about six times! In this episode, we’re chatting about: How we’re changing the way we support you What this change means for you How y...

Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!).  So, if you’re finding clients hard to sign, make sure you listen in to see if you’re doing one of these three things. We’re also talking about Chris Hemsworth, and why our new effect named after him is...

If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty out there that are – it’s just that unfortunately, you’re not attracting them to you. So, what is it that you’re doing that’s attracting low-budget clients, and turning off the high-paying ones? What can you start doing to attract businesses that are willing...

It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at the right time for you! In this special episode, you’re going to hear from us (as normal!) and also some other voices who are sharing what they’re going to start, stop and continue doing on social media in 2025. Hopefully this will give you lots of insp...

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement? In this episode, we’re chatting about:...

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients. We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if you’re ready to take back some time and energy in y...

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right no...

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so th...

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you...

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding...

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gl...

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else i...

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode! In this episode, we’re chatting about: Finding o...

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business an...

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s...

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their ent...

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the w...

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you cou...

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off....