The Two Lauras
JFDI — The Show for Freelance Social Media Managers
You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice...
Where to listen?
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Episodes
97: Increase Your Income Significantly This Year With This One Underrated Change 27.02.2024 26:34
It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as...
96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag 20.02.2024 36:53
In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up! We know how to ru...
95: Dishing the dirt on the “Faceless Marketing” Instagram Trend 13.02.2024 27:12
Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last...
94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers 06.02.2024 26:01
Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the st...
93: Why Your Lead Magnet Isn’t Working and What to Do About It 30.01.2024 25:14
There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any...
92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie 23.01.2024 41:05
So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, wha...
91: The real difference between working with high paying and low paying clients as a social media manager freelancer 16.01.2024 24:33
How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screensho...
90: How to get new clients when you only have a small audience on social media 09.01.2024 24:03
With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small! Grab our ultimate guide to remixing your content here : https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12w...
89: Can we PLEASE not take these social media icks into 2024? 02.01.2024 24:57
Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick) We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Facebook community! Available wherever you get your po...
88: Has this year been a success for you? Let's find out! 26.12.2023 35:21
How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too! To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free Available wherever you get your podcasts. Lis...
87: How to navigate the new era of privacy on social media as a marketer 19.12.2023 34:07
The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in this episode we're uncovering how people will be using the social media platforms in 2024 and beyond and dive into how you can navigate these changes. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts...
86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers! 12.12.2023 30:42
There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you! Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode. To learn how to become a confident Meta ads manager, check out The Social Media Managers Toolkit whic...
85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode 05.12.2023 35:15
In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her disabled son, William. Laura Davis asks all the tough questions as we dive into what it's really like and get some practical tips to help anyone else juggling life commitments and freelancing. If you are a SEN parent and would like a space where you can get practical business support as...
84: What should you call your social media business? We discuss your options for naming your business! 28.11.2023 22:58
Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far easier so you can move forwards with launching your social media business. We'd love to hear how you chose your business name, drop into our DMs and spill the beans! https://instagram.com/thetwolauras Available wherever you get your podcasts. Listen with captions and a transcript at podca...
83: Stop playing small & have more impact in 2024 21.11.2023 29:34
2024 is YOUR year!! So in this episode we are talking about how you can stop playing small and make a bigger impact with your social media management business. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag...
82: Don't risk losing your business! Follow these steps to secure your income for the future. 14.11.2023 28:07
In this episode we are diving into the dangers of running an online business and how you can avoid some of the most common mistakes and issues that other social media freelancers find themselves facing. The tips you hear in this episode will help you and your clients and might even inspire some great social content too 😉 Available wherever you get your podcasts. Listen with captions and a transcr...
81: How to prove your ROI as a social media freelancer so your clients keep paying you for longer! 07.11.2023 30:50
The best way to keep your clients paying for longer is to not only get them results, but prove they've had a return on their investment. In this episode, we're diving into how you can do that. Grab our UTM builder for free at thetwolauras.com/utm Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Co...
80: Where is Your next Client Hiding? 8 Places to Find Your Ideal Social Media Clients 31.10.2023 29:52
Feeling like your ideal client is playing a game of hide and seek? We get it. The hunt can sometimes feel overwhelming. But what if we told you there are specific places where your next client might just be waiting for you? In this episode, we'll guide you through 8 prime spots where your ideal social media clients might be looking. No more guesswork; just actionable insights to make your client s...
79: How to take time off and still make $$$ in your social media business 24.10.2023 36:02
Taking time off over Christmas might seem like a far off dream but in this episode we are turning it into a reality so you can have a break and STILL make money during the festive period! We're sharing how we've made money in the past while tucking into our Turkey and explaining how you can do the same! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thet...
78: To Charge or Not to Charge? Navigating the 'Work for Free' question as a freelance social media manager. 17.10.2023 15:07
To Charge or Not to Charge? The question every freelance social media manager grapples with. While the idea of working for free might seem counterintuitive, there are moments when it can be a strategic move. In this eye-opening episode, we unveil THREE specific scenarios where offering your expertise without a price tag can pave the way for bigger opportunities and long-term gains. Prepare to be s...
77: How to feel more confident going into a discovery call 10.10.2023 18:08
Ever felt that pang of anxiety before a discovery call? You're not alone. But what if you could transform that nervous energy into unshakeable confidence? Dive into this episode to unlock the secrets of mastering discovery calls. We're not just talking about feeling good; we're talking about winning over clients and boosting your earnings. Because when you radiate confidence, clients notice—and th...
76: This Month's 'Must-Share' Social Content (Based on a Proven Framework) 03.10.2023 17:02
In this episode we're walking you through the trademarked framework we use to create content for our own business, and our clients so you can use it for yours too. Perfect for anytime you're stuck for something to say on social! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If t...
75: Maximise Your Black Friday Profits: Proven Strategies to Cash In! 26.09.2023 19:35
Black Friday isn't just about snagging great deals; it's a goldmine for savvy social media managers ready to cash in! Dive into this episode to uncover strategies that can boost your earnings long before the big day. But that's not all. We're also dishing out exclusive content ideas to help you stand out and solidify your reputation as the go-to social media expert. Available wherever you get you...
74: How to add affiliate income to your business as a freelance social media manager 19.09.2023 19:19
Affiliate marketing has helped us generate thousands and thousands of pounds of additional income. So in this episode, we're sharing how YOU can do that too! Mentioned in this episode: Thrivecart, the all-in-one payment processing system we use for our business - thetwolauras.com/thrivecart Searchie - the course and membership site hosting service we use and love - thetwolauras.com/searchie Our ma...
73: Do these things BEFORE you launch your course! 12.09.2023 34:39
Launching a digital or live course is the perfect way to increase your income as a freelance social media manager but before you dive in head first, there's a few things you need to consider. In this episode we're sharing some key things you should do BEFORE you launch your course so you can ensure it gets off to a flying start. Mentioned in this episode: social prf, the psychology driven social m...
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