The Two Lauras
JFDI — The Show for Freelance Social Media Managers
You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice...
Where to listen?
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Episodes
22: Scaling your social media business with a membership 05.04.2022 28:14
This is part 3 of a mini-series on scaling your social media business. In this episode, we discuss how you can scale your business with a membership and share behind the scenes of our membership, The Inner Hub including why we took so long to do it! KEY TAKEAWAYS: If you want consistency in your income, a membership is the best route to scaling your business. There's so much opportunity out there...
21: Scaling your social media business with digital products 31.03.2022 23:36
This is part 2 of a mini-series on scaling your social media business. In this episode, we share our experiences of scaling our business, and income, with a digital product. We talk about The Social Media Managers Toolkit and share behind the scenes of how we created and launched it. We also give some tips and advice to help you scale your business this way. Key takeaways: • A digital product is n...
20: Scaling your social media business with an agency model 29.03.2022 22:33
We are back with a 5-part series, sharing all the ways you can scale your business as a freelance social media marketer. Throughout the series we delve into all the ways we have scaled, we share some behind the scenes info and give you some tips to help you scale too. In this first episode, we look at how you can scale with an agency and Laura Davis shares some inside information about how she's g...
19: Best (and worst) social media moments of 2021 17.12.2021 30:26
2021 saw so many changes on social media, and some incredible content moments, so in this episode, we're looking back over the best and worst bits of the year. We discuss Laura D putting a pair of socks on her head for this epic Reel , share why we loved the Baked Beans on a Weetabix saga and whether we prefer Cuthbert over Colin! We'd love to know your favourite moments of 2021 so do come and sha...
18: Perception V reality... are people the same online as they are in real life? 14.12.2021 15:46
Have you been surprised when you've met people in real life? In this episode, we let you into our brains to see what we think about the perception of internet connections V the reality of meeting them (and seeing their legs!) Let us know if you've had any weird experiences like this in our Facebook group thesocialmediamanagershub.com
17: Should freelance social media managers have a Facebook group? 07.12.2021 18:11
In this episode, we discuss whether freelance social media managers should have a Facebook group and share our thoughts around other platforms to host a community. We talk about why we had Facebook groups for our freelance business and how long you'll need to commit should you decide to start one for yours. We'd love to continue the conversation so please come and find us in our Facebook group the...
16: Introducing the no-faff plan 30.11.2021 16:06
We are often asked how we manage our time as we run our company and manage our own freelance clients so in this episode we spill the beans on the inner workings of our business. We also introduce you to our no-faff plan which is our way of working more productively and planning our time better so we can focus better on our work. The no-faff plan gives you two ways of planning your diary to work mo...
15: Quick cash ideas for social media managers 23.11.2021 21:06
At this time of year, you might be looking for ways to top up your bank balance so in this episode we share five ways you can bring in some 'quick' cash. Read the blog here 👈 These ideas rely on you having an audience of people to sell to, but if you don't you'll still pick up some great ideas in this episode and you might benefit from these resources to help you start building an audience for th...
14: Sell like Adele! 16.11.2021 21:17
We are breaking down Adele's latest launch and breaking down her sales funnel to share how she used some of the basic principles of marketing that we could all implement in our own social media marketing. How would you like to learn the key steps you can take to attract, win AND retain your dream client as a freelance social media manager? Sign up to our live masterclass where we will be taking yo...
13: Why aren't you getting engagement on your client content? 09.11.2021 14:08
If you struggle with getting engagement on your client accounts (or your own) then this episode is for you. We discuss all the reasons that you might not be getting the engagement you want and share some tips to help you increase your engagement. We recently shared a Reel about this topic on Instagram, check it out here .
12: How can you position yourself as the expert when there are so many 'experts' already? 02.11.2021 23:11
These days there are so many 'experts' out there sharing their advice, strategies, hacks etc with regards to social media marketing. So how do you position yourself as a leader, someone who knows their stuff when you don't have thousands of followers, a blue tick or professionally designed graphics? In this episode, we dive into what we think social media managers should do if they want to be take...
11: The things we wish we could say to those annoying clients (but can't!) 28.10.2021 23:16
We've all had those annoying questions from clients, haven't we? Can you make this go viral? I'm on a small business, Can you give me a discount? Why aren't we getting sales yet (when you've only just started working on the account) So we thought we'd share the responses we wish we could give to these kinds of clients. Think of this episode as a form of therapy for us and all you social media mana...
10: Overcoming the fear of starting a business... where we began. 26.10.2021 19:58
In this episode, we discuss overcoming the fear of starting our business and explain where it all began. We share why we created The Social Media Managers Toolkit and spill the beans on why we created our Facebook group. We also talk about how you can come up with a name for your business so you don't get held back (spoiler alert... it's a lot to do with having a JFDI attitude!) Come and join us i...
09: How social media managers can prepare for the Christmas period 21.10.2021 12:07
Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager! So in this episode, we share some tips on how you can get prepared now so you don't have issues as...
08: Pricing mistake to avoid as a social media manager 19.10.2021 19:52
If you are a freelance social media manager trying to increase your income, this episode is for you. Pricing is always a hot topic in our membership, The Inner Hub , and we get asked almost daily how much someone should charge. So in this episode, we make it easier for you by sharing some of the biggest mistakes to avoid when it comes to pricing your services. Just getting started? Check out The S...
07: How important are aesthetics to a social media marketing strategy? 14.10.2021 13:36
In this bonus episode, we let you into our thoughts about whether or not it's still important for social media managers to prioritise creating a pretty grid on Instagram. If you've spotted any awesome puzzle grids in the wild, slide into our Instagram DMs and share them with us! We'd love to hear your thoughts on this, let us know in our free Facebook group thesocialmediamanagershub.com .
06: We changed our facebook ads course! 12.10.2021 10:00
In this episode, we share the reasons behind our decision to drastically change our most popular course and explain how we will continue to train social media managers to become Facebook Ads managers in Ads Manager Academy. We'd love to answer your questions so please head to thetwolauras.com/podcast-questions to ask us anything related to social media marketing or building a business as a social...
05: The answer to the most commonly asked question in our Facebook group 12.10.2021 9:52
There's one question that gets asked multiple times a week in our free Facebook group, The Social Media Managers Hub . So in this episode, we share our answer to how freelance social media managers can create a portfolio for their business. For more information on how you can attract your dream clients without a portfolio check out this blog.
04: We are OBSESSED with Reels! 12.10.2021 32:47
We've been posting up to 4 Reels a day lately and in this episode, we share some things we've discovered since going all in! We talk about whether social media managers should be using Reels themselves and if it's a good service to offer to their clients. Plus we discuss what's working for us so you can try it too. Subscribe to our Reels Review weekly emails and get simple ideas you can use to cre...
03: Our biggest business regret revealed 12.10.2021 9:29
In this episode, we answer a question from one of our Inner Hub members and share the biggest business regret we have, in the hope you can avoid it! If you'd like to submit a question for us to answer on the podcast go to thetwolauras.com/podcast-questions Find out more about The Inner Hub at thetwolauras.com/inner-hub
02: Overcome Your Instagram Hashtag Headaches 12.10.2021 29:29
Instagram Hashtags are the hot topic right now, thanks in part to some terrible advice shared by a big account! In this episode, we bust those myths and share how Hashtags actually work on Instagram. We explain how hashtags help your content be discovered and how you can rank in the hashtag feed. We mentioned Flick which we for hashtag research and analytics and highly recommend. Head to our blog...
01: Welcome to the podcast! 12.10.2021 3:28
Find out exactly what JFDI with The Two Lauras is all about!
What The J.F.D.I Podcast Is About & Why You Should Listen 04.10.2021 1:07
Welcome to the J.F.D.I podcast, the show for freelance social media managers. We are your hosts, Laura Moore & Laura Davis, usually known as The Two Lauras. We are the founders of The Social Media Managers Toolkit and hosts of The Inner Hub membership for social media pros. Having both built successful businesses in social media marketing, we are uniquely placed to give you advice and tips to...
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