Sukki Yoon

JCIRA: Curious and Interesting

Science EN ↓ 114 episodes

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

Author

Sukki Yoon

Episodes

44.3-3: Anthropomorphic virtual agents versus standard text advertising 08.09.2023 1:47

Sihem Ben Saad (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent, Journal of Current Issues & Research in Advertising, 44:3, 295-331, DOI: 10.1080/10641734.2023.2218432

44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers 08.09.2023 2:21

Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416

44.3-5: Artificial intelligence and ethnicity targeting 08.09.2023 2:01

Weilu Zhang & Shelly Rodgers (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers, Journal of Current Issues & Research in Advertising, 44:3, 373-391, DOI: 10.1080/10641734.2023.2212022

44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t 08.09.2023 2:28

Dong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults, Journal of Current Issues & Research in Advertising, 44:3, 392-410, DOI: 10.1080/10641734.2023.2199812

44. 2-1: Advertising in the times of COVID 17.05.2023 1:42

Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials,Journal of Current Issues & Research in Advertising, 44:2, 123-141, DOI: 10.1080/10641734.2022.2149640

44. 2-2: Paid vaccine ads on Facebook 17.05.2023 2:42

Amanda S. Bradshaw (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks, Journal of Current Issues & Research in Advertising, 44:2, 142-168,DOI: 10.1080/10641734.2022.2153392

44. 2-3: The ideal advertising professor 17.05.2023 2:24

George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Issues & Research in Advertising, 44:2, 169-191, DOI: 10.1080/10641734.2022.2153949

44. 2-4: Influencer and sponsorship disclosure on Instagram 17.05.2023 2:16

Y. J. Chung, S. S. Lee & E. Kim (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts, Journal of Current Issues & Research in Advertising, 44:2, 193-211, DOI: 10.1080/10641734.2022.2155891

44. 2-5: Gender diversity and creativity in ad agencies 17.05.2023 1:39

Teresa Tackett (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations, Journal of Current Issues & Research in Advertising, 44:2, 212-224, DOI: 10.1080/10641734.2022.2155890

44. 2-6: Moral reasoning scores and life story of ad executives 17.05.2023 1:50

Erin Schauster (2023) Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising, Journal of Current Issues & Research in Advertising, 44:2, 225-248, DOI: 10.1080/10641734.2023.2194348

44. 1-2: Blockchain technology in advertising 13.02.2023 1:39

Joseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research, Journal of Current Issues & Research in Advertising, 44:1, 24-37, DOI: 10.1080/10641734.2022.2090464

44. 1-3: Culture at arm’s length 13.02.2023 2:19

Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers, Journal of Current Issues & Research in Advertising, 44:1, 38-59, DOI: 10.1080/10641734.2022.2093804

44. 1-4: Influencer marketing on social media 13.02.2023 1:35

Chen Lou, Charles R. Taylor & Xuan Zhou (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 44:1, 60-87, DOI: 10.1080/10641734.2022.2124471

44. 1-5: Empathy or escape? Disgust-evoking charity appeals 13.02.2023 1:50

Deena Kemp (2023) Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time, Journal of Current Issues & Research in Advertising, 44:1, 88-104, DOI: 10.1080/10641734.2022.2130483

44. 1-6: Advertising role of CSR and strategic investment in R&D 13.02.2023 2:01

Jongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, Journal of Current Issues & Research in Advertising, 44:1, 105-121, DOI: 10.1080/10641734.2022.2131655

44. 1-1: The face of nonbinary beauty communication on Instagram 13.02.2023 1:57

Ria Wiid, Tomas Müllern & Adele Berndt (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis, Journal of Current Issues & Research in Advertising, 44:1, 1-23, DOI: 10.1080/10641734.2022.2089786

43. 4-1: What do COVID-19 ads intend to accomplish? 13.11.2022 2:14

Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany, Journal of Current Issues & Research in Advertising, 43:4, 337-359, DOI: 10.1080/10641734.2022.2079025

43. 4-2: I choose to watch ads that matter to me 13.11.2022 1:51

Regina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance, Journal of Current Issues & Research in Advertising, 43:4, 360-376, DOI: 10.1080/10641734.2022.2092788

43. 4-3: Listicles versus narratives 13.11.2022 2:41

Chris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 43:4, 377-399, DOI: 10.1080/10641734.2022.2100845

43. 4-4: Is this the best a man can get? 13.11.2022 2:27

Shuang Wu, Nina Krey & Ryan E. Cruz (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads, Journal of Current Issues & Research in Advertising, 43:4, 400-420, DOI: 10.1080/10641734.2022.2097347

43. 4-5: I already donated, so don’t tell me to recycle 13.11.2022 2:49

Rachel Esther Lim & Ji Mi Hong (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising, Journal of Current Issues & Research in Advertising, 43:4, 421-436, DOI: 10.1080/10641734.2022.2122638

43. 3-5: Thematic congruency in brand placements: Memory versus attitude. 16.08.2022 3:10

Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, J ournal of Current Issues & Research in Advertising , 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231

43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing 16.08.2022 1:54

Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising , 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230

43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts? 16.08.2022 3:22

Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Research in Advertising , 43:3, 301-318, DOI: 10.1080/10641734.2021.1975588

43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products? 16.08.2022 3:00

Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current Issues & Research in Advertising , 43:3, 237-255, DOI: 10.1080/10641734.2021.1973928