Sukki Yoon

JCIRA: Curious and Interesting

Science EN ↓ 114 episodes

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

Author

Sukki Yoon

Episodes

45.3-3: Influencer size and trust 22.09.2024 2:03

Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising , 45 (3), 320–338. https://doi.org/10.1080/10641734.2024.2378349

45.3-4: Smart queries, better insights 22.09.2024 2:18

Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising , 45 (3), 339–356. https://doi.org/10.1080/10641734.2024.2383695

45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising 22.09.2024 2:31

Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Current Issues & Research in Advertising , 45 (3), 357–367. https://doi.org/10.1080/10641734.2024.2382208

45.2-1: The lost history of the American Academy of Advertising 24.05.2024 1:33

Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising , 45 (2), 141–178. https://doi.org/10.1080/10641734.2023.2274355

45.2-2: Using corporate accounts to build customer connections 24.05.2024 2:12

Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising , 45 (2), 179–195. https://doi.org/10.1080/10641734.2023.2255249

45.2-3: Ad skepticism in black immigrant adolescents 24.05.2024 2:16

Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues & Research in Advertising , 45 (2), 196–218. https://doi.org/10.1080/10641734.2023.2271937

45.2-4: Consumer responses to CSR messages during COVID-19 24.05.2024 2:15

Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising , 45 (2), 219–241. https://doi.org/10.1080/10641734.2023.2291778

45.2-5: Balancing brand safety and user engagement on Reddit 24.05.2024 2:37

Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising , 45 (2), 242–256. https://doi.org/10.1080/10641734.2023.2301621

45.2-6: Ageism in advertising: Experiences across departments 24.05.2024 2:12

Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising , 45 (2), 257–275. https://doi.org/10.1080/10641734.2024.2303072

45.1-6: Streamer and platform characteristics in live-streaming E-Commerce 11.02.2024 2:59

Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI: 10.1080/10641734.2023.2252036

45.1-1: Engagement with luxury brands through Instagram 11.02.2024 2:33

Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI: 10.1080/10641734.2023.2236176

45.1-2: Advertising messages for nondrinkers 11.02.2024 2:58

Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900

45.1-3: Optimal scale length in advertising research 11.02.2024 2:54

Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049

45.1-4: Guilt, shame, and self-construal in health advertising 11.02.2024 3:06

Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219

45.1-5: Anti-Asian racism activism on Twitter 11.02.2024 2:32

Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025

44.4-4: Normative appeals to encourage employees to act green 26.11.2023 2:43

Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449

44.4-5: Public service advertisements during the pandemic 26.11.2023 1:33

Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI: 10.1080/10641734.2023.2218456

44.4-6: CSR advertising for Koreans and Chinese 26.11.2023 2:12

Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI: 10.1080/10641734.2023.2220012

44.4-7: Social identity and spokespersons 26.11.2023 2:09

Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DOI: 10.1080/10641734.2023.2223240

44.4-2: Brand changes me: Self-concept through life stages 26.11.2023 2:06

Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues & Research in Advertising, 44:4, 429-452, DOI: 10.1080/10641734.2023.2206871

44.4-3: Vampire effect 26.11.2023 2:10

Terri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Current Issues & Research in Advertising, 44:4, 453-472, DOI: 10.1080/10641734.2023.2209848

44.4-1: Race and ethnicity problems in the ad industry 26.11.2023 2:03

Noura Ibrahim, Kasey Windels & Lincoln Lu (2023) Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory, Journal of Current Issues & Research in Advertising, 44:4, 411-428, DOI: 10.1080/10641734.2023.2201935

44.3-0: Digital advertising in the age of generative AI 08.09.2023 1:11

Tae Hyun Baek (2023) Digital Advertising in the Age of Generative AI, Journal of Current Issues & Research in Advertising, 44:3, 249-251, DOI: 10.1080/10641734.2023.2243496

44.3-1: Are virtual or real influencers most effective in metaverse advertising? 08.09.2023 2:21

Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI: 10.1080/10641734.2023.2218420

44.3-2: Advertising in online gaming communities 08.09.2023 2:07

Minseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Journal of Current Issues & Research in Advertising, 44:3, 274-294, DOI: 10.1080/10641734.2023.2191117