Sukki Yoon
JCIRA: Curious and Interesting
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Install for free
Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
46.3-2: The Luxury of Belief 28.09.2025 2:33
Chinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Research in Advertising , 46 (3), 304–315. https://doi.org/10.1080/10641734.2025.2511635
46.3-3: When Inclusion Backfires 28.09.2025 3:11
Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising , 46 (3), 316–340. https://doi.org/10.1080/10641734.2025.2498989
46.3-4: Doing Gender at Work 28.09.2025 3:01
Tackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current Issues & Research in Advertising , 46 (3), 341–361. https://doi.org/10.1080/10641734.2025.2498987
46.2-3: Eco-Curious: The Power of Surprise 08.06.2025 2:34
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues & Research in Advertising , 46 (2), 183–223. https://doi.org/10.1080/10641734.2024.2367616
46.2-4: Luxury Brands, Local Clicks 08.06.2025 2:34
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising , 46 (2), 224–239. https://doi.org/10.1080/10641734.2024.2377547
46.2-5: When Stories Sell 08.06.2025 2:07
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising , 46 (2), 240–258. https://doi.org/10.1080/10641734.2024.2377541
46.2-6: Reframing Stigma 08.06.2025 2:36
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising , 46 (2), 259–272. https://doi.org/10.1080/10641734.2024.2380434
46.2.1: Too Green to Be Humble? 08.06.2025 2:10
Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising , 46 (2), 137–159. https://doi.org/10.1080/10641734.2024.2346711
46.2-2: Big vs. Small: What Makes Influencers Successful? 08.06.2025 2:09
Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current Issues & Research in Advertising , 46 (2), 160–182. https://doi.org/10.1080/10641734.2024.2366198
46.1-1: The Power of Time: How Long-Term Followers Boost Influencer Impact 03.04.2025 2:12
Breves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues & Research in Advertising , 46 (1), 1–18. https://doi.org/10.1080/10641734.2024.2320186
46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement 03.04.2025 2:03
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising , 46 (1), 19–39. https://doi.org/10.1080/10641734.2024.2321230
46.1-3: Metaphorically Speaking: Visual Advertising Insights 03.04.2025 2:28
Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising , 46 (1), 40–68. https://doi.org/10.1080/10641734.2024.2323992
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk 03.04.2025 2:53
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising , 46 (1), 69–89. https://doi.org/10.1080/10641734.2024.2328576
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding 03.04.2025 2:06
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising , 46 (1), 90–112. https://doi.org/10.1080/10641734.2024.2334957
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices 03.04.2025 2:46
Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research in Advertising , 46 (1), 113–135. https://doi.org/10.1080/10641734.2024.2334958
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism 22.12.2024 2:16
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising , 45 (4), 369–387. https://doi.org/10.1080/10641734.2023.2288813
45.4-2: Femvertising: Empowerment or exploitation? 22.12.2024 2:52
Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising , 45 (4), 388–401. https://doi.org/10.1080/10641734.2024.2305753
45.4-3: How do we measure ad creativity? 22.12.2024 2:10
Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising , 45 (4), 402–422. https://doi.org/10.1080/10641734.2024.2308536
45.4-4: Video ads for brand activism 22.12.2024 2:28
Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising , 45 (4), 423–440. https://doi.org/10.1080/10641734.2024.2310051
45.4-5: Consumer reactions to deceptive advertising claims 22.12.2024 2:18
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising , 45 (4), 441–455. https://doi.org/10.1080/10641734.2024.2310054
45.4-6: Diversity washing in influencer marketing 22.12.2024 2:31
Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of Current Issues & Research in Advertising , 45 (4), 456–475. https://doi.org/10.1080/10641734.2024.2310062
45.4-7: Green consumerism across cultures 22.12.2024 2:31
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Advertising , 45 (4), 476–505. https://doi.org/10.1080/10641734.2024.2318705
45.4-8: Synced advertising: Privacy and brand impact 22.12.2024 2:40
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising , 45 (4), 506–522. https://doi.org/10.1080/10641734.2024.2318711
45.3-1: Forecasting sustainability: Climate action on social media 22.09.2024 2:22
Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising , 45 (3), 282–300. https://doi.org/10.1080/10641734.2024.2366173
45.3-2: How AI and context shape what you see 22.09.2024 2:42
Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising , 45 (3), 301–319. https://doi.org/10.1080/10641734.2024.2334939
Similar podcasts
Listen to the JCIRA: Curious and Interesting podcast in Replaio
Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.
