JCIRA: Curious and Interesting

Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising , 47 (2), 157–180. https://doi.org/10.1080/10641734.2025.2468474

Desmarais, F., Vignolles, A., & Mukherjee, A. (2026). Perceptions of Warmth and Competence Conveyed by Hard Sell and Soft Sell Voices: A Cross-Cultural Study. Journal of Current Issues & Research in Advertising , 47 (2), 181–216. https://doi.org/10.1080/10641734.2025.2468479

Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising , 47 (2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

Yun, C. I. H., & Atkinson, L. (2026). “For Your Health” Versus “For the Environment”: Exploring Congruency and Incongruency Between Message Appeals and Temporal Framing. Journal of Current Issues & Research in Advertising , 47 (2), 238–257. https://doi.org/10.1080/10641734.2025.2495919

Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising , 47 (2), 258–289. https://doi.org/10.1080/10641734.2025.2498996

Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising , 47 (2), 290–313. https://doi.org/10.1080/10641734.2025.2516499

Li, M., Haley, E., & Youn, K. (2026). Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers. Journal of Current Issues & Research in Advertising , 47 (2), 314–337. https://doi.org/10.1080/10641734.2025.2529004

Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising , 47 (1), 1–27. https://doi.org/10.1080/10641734.2025.2457663

Windels, K., Mueller-Bryson, S., Li, M., & Karl, S. (2026). All Orientations Are Not Treated Equally: The Lived Experiences of LGBTQ+ Identified Advertising Agency Practitioners. Journal of Current Issues & Research in Advertising , 47 (1), 28–45. https://doi.org/10.1080/10641734.2024.2440707

Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & Research in Advertising , 47 (1), 46–71. https://doi.org/10.1080/10641734.2024.2441958

Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising , 47 (1), 72–94. https://doi.org/10.1080/10641734.2024.2448138

Mueller-Bryson, S., Windels, K., & Karl, S. (2026). When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements. Journal of Current Issues & Research in Advertising , 47 (1), 95–117. https://doi.org/10.1080/10641734.2025.2452564

Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising , 47 (1), 118–135. https://doi.org/10.1080/10641734.2025.2459209

Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Research in Advertising , 47 (1), 136–156. https://doi.org/10.1080/10641734.2025.2465313

Kim, J., & Kim, M. (2025). Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies. Journal of Current Issues & Research in Advertising , 46 (4), 411–428. https://doi.org/10.1080/10641734.2024.2390850

Yang, J., Chu, S. C., & Cao, Y. (2025). Adopting AI Advertising Creative Technology in China: A Mixed Method Study Through the Technology-Organization-Environment (TOE) Framework, Perceived Value and Ethical Concerns. Journal of Current Issues & Research in Advertising , 46 (4), 429–452. https://doi.org/10.1080/10641734.2024.2403485

Mueller, S. (2025). Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research. Journal of Current Issues & Research in Advertising , 46 (4), 453–472. https://doi.org/10.1080/10641734.2024.2411063

Ahn, H. Y. (Anthony), & Haley, E. (2025). Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms. Journal of Current Issues & Research in Advertising , 46 (4), 473–502. https://doi.org/10.1080/10641734.2024.2413599

Yang, G., & Wei, L. (2025). When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations. Journal of Current Issues & Research in Advertising , 46 (4), 503–523. https://doi.org/10.1080/10641734.2024.2413606

Sifaoui, A., & Segijn, C. M. (2025). Surveillance in the Advertising Landscape: Application of the DEAL Framework to Investigate Online Behavioral Advertising, Surveillance, and Users’ Responses on Instagram. Journal of Current Issues & Research in Advertising , 46 (4), 524–538. https://doi.org/10.1080/10641734.2024.2419602

Lee, J., Soh, J., & Kim, E. (2025). Gone but Not Forgotten: Investigating the Cognitive Effects of Social Media Content Ephemerality and the Moderating Role of Viewer Involvement. Journal of Current Issues & Research in Advertising , 46 (4), 539–556. https://doi.org/10.1080/10641734.2025.2568874

Haley, E., & Childers, C. (2025). Practitioner Theories of Contemporary Media Planning: Forces Shaping the Discipline and the Challenges They Bring. Journal of Current Issues & Research in Advertising , 46 (4), 557–575. https://doi.org/10.1080/10641734.2024.2421853

Timke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issues & Research in Advertising , 46 (3), 362–395. https://doi.org/10.1080/10641734.2025.2498992

La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising , 46 (3), 396–410. https://doi.org/10.1080/10641734.2025.2529003

Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic Environments. Journal of Current Issues & Research in Advertising , 46 (3), 278–303. https://doi.org/10.1080/10641734.2025.2511641