Sukki Yoon

JCIRA: Curious and Interesting

Science EN ↓ 114 episodes

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

Author

Sukki Yoon

Episodes

43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals 16.08.2022 2:02

Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising , 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111

43. 2-6: Emotional congruence of ad placement on YouTube 04.05.2022 1:22

Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube, Journal of Current Issues & Research in Advertising, 43:2, 200-218, DOI: 10.1080/10641734.2021.1963356

43. 2-7: Effects of disclosure, product placement, and ad–context congruence 04.05.2022 1:58

Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing, Journal of Current Issues & Research in Advertising , 43:2, 219-235, DOI: 10.1080/10641734.2021.1982083

43. 2-3: Understanding the value of street art for artists, consumers, and brands 04.05.2022 2:22

Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Brands, Journal of Current Issues & Research in Advertising , 43:2, 155-164, DOI: 10.1080/10641734.2022.2033652

43. 2-4: Saudi women take the wheel 04.05.2022 2:21

Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media, Journal of Current Issues & Research in Advertising , 43:2, 165-184, DOI: 10.1080/10641734.2021.1995543

43. 2-5: How can we minimize visual stereotypes in ads? 04.05.2022 2:30

Qiang (Tony) Yan & Michael R. Hyman (2022) How Can We Minimize Visual Stereotypes in Ads? Journal of Current Issues & Research in Advertising , 43:2, 185-199, DOI: 10.1080/10641734.2021.1957044

43. 2-2: Using photovoice research for advertising theory 04.05.2022 2:30

Shelly Rodgers & Evgeniia Belobrovkina (2022) Using Photovoice Research for Advertising Theory, Journal of Current Issues & Research in Advertising , 43:2, 137-154, DOI: 10.1080/10641734.2021.1945981

43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising? 04.05.2022 2:01

John R. Rossiter (2022) Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them, Journal of Current Issues & Research in Advertising , 43:2, 123-136, DOI: 10.1080/10641734.2021.2010245

43.1-4: Do Facebook users react differently to intrusive or relevant native ads? 13.02.2022 2:19

Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge, Journal of Current Issues & Research in Advertising, 43:1, 68-89, DOI: 10.1080/10641734.2021.1944934

43.1-5: Do virtual tours make you more likely to travel to an advertised destination? 13.02.2022 1:36

Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image, Journal of Current Issues & Research in Advertising, 43:1, 90-105, DOI: 10.1080/10641734.2021.1962441

43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites? 13.02.2022 1:57

Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement, Journal of Current Issues & Research in Advertising, 43:1, 106-121, DOI: 10.1080/10641734.2021.1964655

43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining? 13.02.2022 2:18

Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180

43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment? 13.02.2022 1:54

Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364

43.1-3: Do emotions make YouTube ads go viral? 13.02.2022 1:35

Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising, Journal of Current Issues & Research in Advertising, 43:1, 47-67, DOI: 10.1080/10641734.2021.1937408