TRAIN HARD Media
Jason Khalipa Podcast
The Jason Khalipa Podcast is built for men who want to get stronger, lead better, and show up with purpose. Every week, Jason shares honest conversations about fitness, fatherhood, discipline, mindset, and the real work it takes to live a capable life. No shortcuts. No gimmicks. Just practical takeaways and stories that make you think, laugh, and take action.
Where to listen?
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Episodes
Episode 80 | MDV | Should You Score Workouts? 21.11.2019 27:17
Today Jason and MDV are tackling the argument of scoring workouts. At NCFIT and the NCFIT Collective, we often get questions regarding how to score a workout. Our rebuttal: why worry about the score? Now, we know this can be controversial stance, and we agree there's a time and place for logging workouts, but today the guys address why it is that we've moved away from tracking every rep, weight, a...
Episode 79 | Jason Khalipa | Goal Setting, Planning & Accountability 14.11.2019 13:35
Today's solo cast is short, sweet, and to the point. That said, you're probably going to want to listen to it two or three times to get all of the information out of it. Jason explains some of the best and most effective business practices we've implemented at NCFIT, and shares how to adopt them into your own business. Often times we can get overwhelmed with what to do, how to go about doing it, a...
Episode78 | Ruben Rojas | Do What You Love 07.11.2019 28:34
Today's guest, Ruben Rojas, is an absolute legend. Trading in his suit for a paintbrush, Ruben became a full-time, professional artist two years ago. Through his artwork, Ruben strives to share the message of love with others and beautify communities. Ruben gets real on this episode and shares what it was like to follow his true love and passion. That said, with years in the financial space, Ruben...
Episode 77 | MDV | Difference Maker 31.10.2019 28:12
Since launching the NCFIT Collective, it's session plans, and programming, we have been asked about the consequences of multiple gyms offering the same workouts as one another. Isn't the power in the programming? Doesn't offering the same program water down the product? Our simple answer: no. Today Jason and MDV tackle these pressing questions, and outline what really makes the difference between...
Episode 72 | MDV | Let's Talk Scaling 29.10.2019 14:41
"This episode originally aired on Shrugged Collective on 9/16/19 Today is all about scaling! As gym owners and coaches, we can talk about the importance of scaling until we are blue in the face—but can you eloquently relay this information to your athletes? How about how to address a room full of athletes at different levels with different needs—how do you run an effective class and not lose anyon...
Episode 71 | Co-Founders of BUBS Naturals TJ Terrara & Sean Lake | Protein With a Purpose 29.10.2019 38:46
"This episode originally aired on Shrugged Collective on 9/9/19 On today’s episode, Jason sits down with the co-founders of Bubs Naturals, Shawn and TJ, to talk shop. On the surface Bubs looks like your go-to, all-natural supplement company (which it totally is), but, as you’ll learn on today’s show, is so much more than that. For any of you that have ever worked your way through the hero WOD, “Gl...
Episode 75 | Sal Frisella | Stepping Up Supplements With 1st Phorm 29.10.2019 39:00
"This episode originally aired on Shrugged Collective on 10/7/19 In today’s show, Jason sits down with 1st Phorm president, Sal Frisella, to take a crash course in customer service. Prior to today’s episode, Sal and the 1st Phorm team held a 5k event in St. Louis to honor a fallen police officer. That event in and of itself is a testament to the great work happening at 1st Phorm. Sal believes in l...
Episode 74 | MDV & Gabe Yanez | Confident and Conscious Coaching with the NCFIT Collective 29.10.2019 44:36
This episode originally aired on Shrugged Collective on 9/30/19 Today Jason is tagging up with M.D.V and Gabe, NCFIT staff members, seasoned coaches, and the front line for all things NCFIT Collective. In this conversation, the boys are diving into common questions the company receives in regards to programming, coaching development, successfully introducing new coaches to your community, working...
Episode 73 | Founder of GORUCK Jason McCarthy | Building a Business and the Journey of GORUCK 29.10.2019 37:53
"This episode originally aired on Shrugged Collective on 9/23/19 Whether you’ve opened a gym, are an entrepreneur, or an aspiring business owner, today’s episode is for you. Founder of GORUCK, Jason, shares the journey (or should we say “ruck”) of GORUCK from the beginning to its present day success. From learning how to fail fast, to creating culture, finding meaning and purpose, and defining suc...
Episode 76 | MDV | Essential Equipment 29.10.2019 42:25
"This episode originally aired on Shrugged Collective on 10/14/19 At NCFIT and the NCFIT Collective, we get countless questions about equipment. Today, Jason and MDV list out which pieces of equipment to prioritize when opening a gym. The two get into the nitty gritty details when discussing equipment and explain both how to utilize space effectively and the best practices we’ve found being in the...
Episode 69 | Dr. Kelly Starrett | The Ready State and Moving Better 29.10.2019 29:05
This episode originally aired on Shrugged Collective on 8/26/19 Today is all about the evolution of mobility. Jason sits down with mobility guru, New York Times Best-Seller, and Doctor of Physical Therapy, Kelly Starrett, to discuss the on-going growth and development of the fitness space and what the future holds. Comparing trends in business to the development and emphasis on mobility in fitness...
Episode 68 | MDV | Keeping Your Coaches 29.10.2019 47:29
This episode originally aired on Shrugged Collective on 8/19/2019 Today is all about coach retention and best practices for staff satisfaction. From pay grade and bonuses/incentives to creating culture and building rapport, today’s episode shares what we’ve learned about employee gratification over the last 11 years at NCFIT. Fitness aside, anyone in the service industry has a takeaway or two from...
Episode 70 | CEO & Founder of Huron, Matt Mullenax | Know Your Consumer by Being Your Consumer 29.10.2019 37:25
"This episode originally aired on Shrugged Collective on 9/2/19 If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and e...
Episode 67 | Joe Gigantino | Profit Isn't A Bad Word 24.10.2019 31:34
Today is all about increasing profit! Joe Gigantino is an OG when it comes to the fitness industry, and truly knows what it means to “always be closing.” Working in the fitness industry, we’re put in the unique position to exponentially increase profit, and in today’s episode, Joe breaks down how to do just that. If you’re ready to get up, grind, and improve your business—get fired up for today’s...
Episode 66 | Patric Yumul | How to Provide the Best Service, Hands Down 17.10.2019 26:04
This episode was originally aired on Shrugged Collective on 9/5/19 The Michael Mina restaurants’ sparkling reputations are unparalleled. Today Jason sits down with President of the Michael Mina Group, Patric Yumul, to discuss how the multi-location franchise has managed to streamline consistency across locations and provide a premium service. By promoting growth through structure and leading by ex...
Episode 65 | 5 Ways to Increase Revenue Immediately with JP 10.10.2019 50:44
*This episode was originally aired on Shrugged Collective on 7/29/19* Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—yo...
Episode 64 | What Makes A Great Team Is Not Luck 03.10.2019 30:45
*This episode was originally aired on Shrugged Collective on 7/22/19* "Since joining the team in 2008 as Assistant Director of Food & Beverage, his innovative, fresh ideas and determination have enabled him to quickly excel through the ranks, holding various positions at the resort including Director of Food & Beverage, Director of Rooms and Resort Manager. Flores’ multifaceted experience and fami...
Episode 63 | Stuart Brauer | Everything You Need To Know About Creating Content 26.09.2019 35:46
Today Jason sits down with Stuart Brauer (Stu) to lay out tangible tools gym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.
Episode 62 | Jason & MDV | Focusing on the Fundamentals 20.09.2019 14:48
Episode 62 | Jason & MDV | Focusing on the Fundamentals by NCFIT Collective
Episode 61 | Mark & Andee Bell | Power Couple 02.07.2019 36:13
"Today Jason sits down with Mark and Andee Bell, inventors of the Slingshot, Business of Fitness legends, and overall incredible humans. Today we tackle how to start your own company, what consistency, attention to detail, and trust in the process can do for your business, and how to capitalize on your strengths (no pun intended). You can also catch Mark this week as our first ever, guest coach fo...
Episode 60 | Monthly Membership Fees and an Obligation to Greatness 25.06.2019 7:19
Short and sweet, but bringing the heat! We're making bold claims here on Tuesday morning: People should be looking forward to their monthly membership fees. Say what? Yep, you heard it right. Being a part of the boutique fitness space, we have an obligation to provide top notch service to our athletes. Owners and coaches alike should use each day and every class as an opportunity to renew members....
Episode 59 | Extreme TAKEover, gym edition 18.06.2019 32:50
Today Jason and MDV tackle what it takes to takeover an existing gym operation. Let's face it, we've all thought it would be cool to own our own affiliate, and if given the opportunity, would jump at the chance of taking over an already successful business. But, there's more to it than that (obviously). Jason and MDV are here to highlight what exactly that "more" is. The two pose important questio...
Episode 58 | Tough Conversations 11.06.2019 7:43
Jason dives into the importance of getting comfortable with having uncomfortable talks, setting clear expectations, and constantly striving to improve everyday.
Episode 57 | Eric Allen, Wodify | What Keeps You Up At Night That You Can Delegate 04.06.2019 38:04
Today Jason sits down with Wodify's Chief Operations Officer, Eric, to discuss trends, efficiencies, and strategies for affiliates. Between the two lies decades of fitness industry experience, making this one of our most informative episodes to date. Whether it's tips on creating and maintaining a thriving culture, or providing tools and insights for making your business run more smoothly, these t...
Episode 56 | 21-15-9 to New Members 29.05.2019 5:26
Episode 56 | 21-15-9 to New Members by NCFIT Collective
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