James Dooley Podcast

This video explains which digital marketing strategies tradespeople should focus on in 2026 to improve lead quality, return on investment and the ability to charge the right prices. James Dooley and his guest start with KPI tracking because tradespeople need to know whether platforms like Checkatrade and MyBuilder are genuinely delivering value rather than low-quality, shared leads. They cover bra...

This video explains which digital marketing strategies tradespeople should focus on in 2026 to improve lead quality, return on investment and online reputation. James Dooley and Kasra Dash start with KPI tracking because tradespeople need to know whether credit-based, non-exclusive leads from platforms like Checkatrade and Trusted Trader are actually converting into profitable orders. They cover b...

This video explains which digital marketing strategies tradesmen should focus on in 2026 to improve lead quality, return on investment and profitable growth. James Dooley and James start with KPI tracking because tradesmen need to know exactly how many calls, contact form submissions and closed deals each platform such as Checkatrade or Yell premium is generating before committing budget. They cov...

This video explains which digital marketing strategies tradespeople should focus on in 2026 to improve cost per lead, conversion rates and overall return on investment. James Dooley and the guest start with KPI tracking because comparing subscription platforms like MyJobQuote and Checkatrade against commission-based options means knowing your cost per acquisition and enquiry volume before committi...

This video explains which digital marketing strategies trades businesses should focus on in 2026 to improve lead quality, return on investment and overall enquiry volume. James Dooley and James start with KPI tracking because tracking return on investment is the only way to know which platforms genuinely deliver profitable, exclusive leads rather than shared, price-driven ones. They cover brand SE...

This video explains which digital marketing strategies trades and service businesses should focus on in 2026 to improve lead quality, conversion rates and return on marketing spend. James Dooley and his co-host start with KPI tracking because measuring cost per lead and conversion is essential when comparing performance-based and commission-based lead generation models. They cover brand SEO, AI vi...

This video explains which digital marketing strategies Web 2.0 property businesses should focus on in 2026 to improve indexing rates, referring domain authority and search rankings. James Dooley and Jesper Nissen start with KPI tracking because measuring which posts index and rank reveals where link equity is actually being passed for this niche. They cover brand SEO, AI visibility and Google Busi...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve search rankings, brand trust and conversion rates. James Dooley and Craig Campbell start with KPI tracking because measuring link velocity, indexation and ranking movement shows which link building services are actually moving the needle for agencies. They cover brand SEO, AI visibi...

This video explains which digital marketing strategies social media management companies should focus on in 2026 to improve multi-platform scheduling, audience growth and post indexing. James Dooley and Jesper Nissen start with KPI tracking because analytics across each connected platform reveal which channels drive views and enquiries, including surprising sources like Pinterest and Google Busine...

This video explains which digital marketing strategies social media managers should focus on in 2026 to improve search visibility, indexing power and long tail rankings. James Dooley and Jesper Nissen start with KPI tracking because measuring indexing and rankings shows whether web 2.0 assets like Tumblr are genuinely contributing to results. They cover brand SEO, AI visibility and Google Business...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve credibility, lead quality and measurable results. James Dooley and Craig Campbell start with KPI tracking because cutting through the noise of inflated claims and shiny object syndrome means proving what actually works before scaling it. They cover brand SEO, AI visibility and Googl...

This video explains which digital marketing strategies SEO consultants should focus on in 2026 to improve trust, online reputation and the ability to attract talent and opportunities. James Dooley and Craig Campbell start with KPI tracking because measuring visibility and engagement shows whether a personal brand is building the trust that drives consulting enquiries. They cover brand SEO, AI visi...

This video explains which digital marketing strategies businesses building corporate brands should focus on in 2026 to improve brand trust, exit value and search visibility. James Dooley and Craig Campbell start with KPI tracking because measuring data, traffic and CTR shows which brand-building activities actually feed business growth and increase a saleable asset's multiple. They cover brand SEO...

This video explains which digital marketing strategies online reputation management firms should focus on in 2026 to improve negative content suppression, brand trust and conversion rates. James Dooley and Craig Campbell start with KPI tracking because reputation work demands close measurement of search rankings and sentiment so suppression efforts genuinely sink negative results rather than ampli...

This video explains which digital marketing strategies affiliate marketers should focus on in 2026 to improve return on ad spend, diversify their traffic sources and future-proof their businesses. James Dooley and Craig Campbell start with KPI tracking because knowing what you can spend and what you get back lets affiliate marketers double down on winning campaigns with confidence. They cover bran...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve credibility, lead quality and sustainable growth. James Dooley and Craig Campbell start with KPI tracking because honest, verified numbers cut through inflated claims and prove what is actually working for an agency. They cover brand SEO, AI visibility and Google Business Profiles b...

This video explains which digital marketing strategies SEO consultants should focus on in 2026 to improve trust, search visibility and business opportunities. James Dooley and Craig Campbell start with KPI tracking because measuring where enquiries, exposure and conversions come from helps an SEO consultant prioritise the right personal branding activities. They cover brand SEO, AI visibility and...

This video explains which digital marketing strategies businesses building corporate brands should focus on in 2026 to improve brand trust, search visibility and long term exit value. James Dooley and Craig Campbell start with KPI tracking because measuring traffic, click-through rates and other data signals shows whether brand-building activity is genuinely adding value to the business asset. The...

James Dooley and Craig Campbell discuss advanced casino SEO strategies and how online casinos can improve rankings, impressions, clicks and first time deposits in one of the world’s most competitive industries. The episode covers parasite SEO, virality campaigns, CTR manipulation, tier two backlinks, canonical abuse, press releases, topical authority, semantic SEO, schema markup, technical SEO and...

James Dooley and Craig Campbell discuss the importance of embracing artificial intelligence for entrepreneurs and modern businesses. The conversation covers AI tools like OpenAI ChatGPT, Anthropic Claude, Google Gemini and Perplexity AI Perplexity, alongside practical uses of AI for automation, customer service, websites, lead nurturing, call centres, sales processes and operational efficiency. Cr...

James Dooley and Craig Campbell discuss entrepreneurship versus intrapreneurship and explore which path suits different people. The conversation explains why entrepreneurship is not for everyone because it requires risk tolerance, resilience, personal responsibility and the willingness to put money and time on the line. They also discuss how intrapreneurship can help ambitious people learn inside...

James Dooley and Craig Campbell discuss the best questions to ask entrepreneurs at conferences, networking events and business meetups. The conversation explains why asking better questions creates better opportunities because entrepreneurs respond to people who understand value, risk, leverage and what they bring to the table. James Dooley shares the red car theory to explain how business owners...

James Dooley and Craig Campbell discuss the disadvantages of entrepreneurship, including poor work-life balance, stress, burnout, anxiety, financial risk, failure, shiny object syndrome and fear of missing out. The conversation explains why entrepreneurs often struggle to switch off because business ownership creates constant pressure, responsibility and decision-making demands. Craig Campbell sha...

James Dooley and Craig Campbell discuss the benefits of entrepreneurship, including freedom, innovation, networking, financial opportunity, job creation and the ability to build businesses in new markets. The conversation explores why entrepreneurs value independence because it allows them to test ideas, create systems, take risks and control their own path. Craig Campbell shares how networking wi...

James Dooley and Charles Floate discuss how to rank higher in Bing search to increase the chances of being cited in ChatGPT. The conversation explains how Bing treats links, PBNs, toxic backlinks, exact match domains, query matching, content structure and engagement signals differently from Google. Charles Floate breaks down how to reverse engineer ChatGPT source citations using query fan-outs, gr...