James Dooley Podcast

The podcast brings James Dooley and Steve Toth together for a long-form conversation that links creative SEO thinking with enterprise-level execution, framing search as a discipline built on testing, documentation and openness. James Dooley explores how Steve Toth turned SEO Notebook into a five-year publishing engine by documenting weekly experiments, sharing raw insights publicly and compounding...

James Dooley sits down with Julian Goldie to discuss how FatRank’s pay-on-performance lead generation model has supported the growth of Julian’s SEO training business. Julian explains that traditional SEO agencies drained budget without producing measurable results, while FatRank’s guaranteed return-on-investment approach removed risk by only charging once enquiries converted into revenue. He shar...

The James Dooley podcast brings James Dooley and Kasra Dash together to explain why mortgage brokers scale more rapidly when marketing is built around positioning, trust and predictable lead flow. James Dooley breaks down how selecting the right niche, domain name and website structure establishes authority, because clear market positioning attracts and converts higher-value clients more efficient...

The James Dooley podcast brings James Dooley and Kasra Dash together to explain how landscaping companies can scale effectively by adopting modern, measurable marketing strategies. They discuss why traditional advertising often delivers weak returns, because offline channels lack transparency and performance tracking. James Dooley outlines how SEO fuels long-term growth by building branded demand,...

The podcast brings James Dooley and Kasra Dash together to break down why cleaning companies can scale more quickly when marketing systems deliver consistent enquiries and reinforce brand credibility. James Dooley explains that SEO underpins long-term growth because a well-built website—backed by reviews, photos and real case studies—becomes a lead-generating asset rather than an ongoing expense....

The podcast brings together James Dooley and Kasra Dash to unpack how photographers can scale a photography business using visibility, consistency and smart distribution of their work. James Dooley explains that growth in photography is driven by proof rather than promises, because high-quality visuals demonstrate competence instantly and remove buyer hesitation, which naturally increases enquirie...

The James Dooley Podcast features a practical, strategy-focused conversation between James Dooley and Kasra Dash on how roofing companies can scale sustainably in competitive local markets. Kasra Dash opens the discussion by asking how a roofing business should grow, which leads James Dooley to break down why clarity comes before marketing. James explains that roofing is made up of multiple high-v...

This episode features an in-depth discussion between James Dooley and Jason Barnard on how brand SERP optimisation directly impacts business performance by influencing buyer decisions at the critical bottom-of-funnel stage. James explains how Soft Surfaces Limited grew annual revenue from £1 million to £10 million by transforming offline credibility—such as testimonials, case studies, and document...

James Dooley joins Dan Grant to break down how organic SEO actually works, why certain ranking strategies consistently succeed, and why SEO-led lead generation often outperforms social media advertising. They explain that organic SEO attracts higher-intent prospects because users are actively searching for services, rather than passively reacting to interruption-based ads, which naturally drives s...

This episode brings James Dooley and Karl Hudson together for a hands-on breakdown of backlink rejuvenation packs and how they’re used to repair and strengthen damaged link profiles. Karl explains that while disavowing toxic links is necessary, it also strips away authority — which is why a careful rebuild with low-toxicity, high-trust, high-power backlinks is essential to regain momentum. They di...

This video explains which digital marketing strategies AI visibility and SEO tool businesses should focus on in 2026 to improve AI search citations, long tail visibility and content targeting accuracy. James Dooley and Sanjay Singh start with KPI tracking because measuring query fanouts, query counts and citation data shows which synthetic queries actually drive visibility for this niche. They cov...

This video explains which digital marketing strategies YouTube channel owners should focus on in 2026 to improve search rankings, community engagement and backlink authority. James Dooley and Jesper Nissen start with KPI tracking because measuring interaction and ranking results shows which community posts actually drive visibility for the channel. They cover brand SEO, AI visibility and Google Bu...

This video explains which digital marketing strategies social media marketers should focus on in 2026 to improve Bluesky post indexing, search rankings and overall visibility. James Dooley and Jesper Nissen start with KPI tracking because measuring indexing and ranking performance shows which posts and platforms actually deliver results for social media marketers. They cover brand SEO, AI visibili...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve search rankings, faster indexing and stronger lead generation. James Dooley and Jesper Nissen start with KPI tracking because measuring which URLs actually rank helps agencies decide where to invest indexing time and effort. They cover brand SEO, AI visibility and Google Business Pr...

This video explains which digital marketing strategies AI content software companies should focus on in 2026 to improve search visibility, content quality at scale and citations in AI overviews. James Dooley and Vaibhav Sharda start with KPI tracking because measuring rankings, AI citations and content performance shows whether automated content is genuinely earning topical authority. They cover b...

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI Overview citations, branded search visibility and inbound enquiries. James Dooley and Vaibhav Sharda start with KPI tracking because measuring which subreddits, keywords and threads actually stick and drive results lets agencies refine their LLM seeding before competitors capture...

This video explains which digital marketing strategies tradesmen should focus on in 2026 to improve lead generation, return on investment and a consistent flow of enquiries. James Dooley and Kazra start with KPI tracking because tradesmen need to know how many leads each source produces and whether the cost is delivering a worthwhile return before scaling spend. They cover brand SEO, AI visibility...

This video explains which digital marketing strategies tradesmen should focus on in 2025 to improve lead generation, conversion rates and return on investment. James Dooley and James start with KPI tracking because tradesmen need to know their cost per lead, conversion rate and ROI before deciding which platforms are worth the spend. They cover brand SEO, AI visibility and Google Business Profiles...

This video explains which digital marketing strategies UK tradesmen should focus on in 2026 to improve lead generation, return on investment and reduced reliance on a single enquiry source. James Dooley and James start with KPI tracking because tradesmen often pay for credit-based or membership platforms and need to know whether each source genuinely recoups its cost. They cover brand SEO, AI visi...

This video explains which digital marketing strategies trades people should focus on in 2026 to improve lead volume, return on investment and enquiry quality. James Dooley and his guest start with KPI tracking because trades people often spend money on directories and credits without measuring how many leads and orders each source actually delivers. They cover brand SEO, AI visibility and Google B...

This video explains which digital marketing strategies tradesmen should focus on in 2026 to improve enquiry volume, lead quality and return on investment. James Dooley and his guest start with KPI tracking because tradesmen often spend on multiple listing platforms without knowing how many leads convert into paying clients. They cover brand SEO, AI visibility and Google Business Profiles because s...

This video explains which digital marketing strategies UK tradespeople should focus on in 2026 to improve lead generation, return on investment and enquiry diversification. James Dooley and James start with KPI tracking because monitoring cost per lead and cost per conversion is the only way tradespeople can be sure each listing platform is delivering a genuine ROI. They cover brand SEO, AI visibi...

This video explains which digital marketing strategies tradesmen should focus on in 2026 to improve enquiry volume, lead quality and return on investment. James Dooley and his guest start with KPI tracking because tracking the return on investment from each lead source determines whether shared or exclusive leads are actually profitable for a trades business. They cover brand SEO, AI visibility an...

This video explains which digital marketing strategies tradesmen should focus on in 2026 to improve return on investment, lead quality and sustainable business growth. James Dooley and James start with KPI tracking because tradesmen need to know their cost per lead, cost per acquisition and overall ROI before committing budget to any platform or directory. They cover brand SEO, AI visibility and G...

This video explains which digital marketing strategies tradespeople should focus on in 2025 to improve lead quality, enquiry volume and return on investment. James Dooley and his guest start with KPI tracking because tradespeople need to know exactly how many directory leads convert into paying customers rather than just counting clicks or form submissions. They cover brand SEO, AI visibility and...