Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Has the 'The New Age of Audio' arrived  and why is podcasting is booming in all sectors from B2B Enterprise podcasts to Brand Originals ? What is the role of human communication in the age of the machine? How would you characterize the dawn of the 'Age of Authenticity' for business and the importance of Storytelling for brands and  leaders?  What Apple and Spotify algorithms want fr...

How marketing is about helping people make choices and feel good about themselves ? How to  make the behavior you need people to adopt an easy, natural and rewarding choice ?  What is Matthew's framework of Behavioral LENS  for behavioral insights and choice architecture?  If Content is King, how  ‘Context is Queen'? Matthew Willcox answers the above questions and many mor...

What is the concept of value based pricing. Why competitor’s price is not sufficient for determining the prices a firm can extract ? How does business strategy impact pricing? How can a firm influence a customer’s perception of value ? What is the role of branding in influencing value ? In reacting to competitor’s pricing actions or the entrance of a new competitor, how do executives use the &nbsp...

Why every brand needs to pivot around a critical human story for the maximum ROI ? What is Stories at Scale ? How to do Qualitative Research at Quantitative Scale ? Is there a need to build new brands for expansions or extend existing brands to maximize efficiencies ?  Arindam Som, answers the above questions as he talks of the jagged edges of market research. Arindam is a Founder at BrandEig...

What are your learnings  about effective B2B marketing at Oracle, Seibel Systems etc.? Why is there so much friction in the buyer's journey? How do we reduce it ?  Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs?  Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Mark...

John’s Crazy Socks is a father-son venture inspired by co-founder John Lee Cronin, a young man with Down syndrome. John’s affinity for crazy socks paired with his love of making people smile, made him and his father Mark X. Cronin. The mission of John's Crazy Socks is to spread happiness.  Please visit their website https://johnscrazysocks.com/ Or you may write to service@johnscrazysocks.com...

Michael Buzinski's  book 'The Rule of 26'  narrows the focus of website revenue growth down to three key performance indicators (KPIs). These indicators allow SME owners to take control of their website marketing without having to learn  digital marketing. Connect with Michael on Linkedin https://www.linkedin.com/in/michaelbuzinski/ His Book on Amazon : https://www.amazon.in/Rule-26...

What is the strategy first approach to sales and marketing ?   How do you convert every touch into a voracious advocate of your brand ?  What is the role of predictive AI & data analytics in upselling and cross-selling ?   Andrew Deutsch answers the above questions in an interesting and often funny conversation. Andrew Deutsch is a CEO of Fangled Technology. He is a Global Marke...

Why is ‘my brand is better than your brand’ strategy irrelevant? How formation & re-framing of Game-Changing Subcategories is the only way to drive growth?  Why becoming an exemplar brand is the key to relevance ?  What has fundamentally changed in the relationship a consumer has with brand; and the role brands play in an organization? How is 'signature story'  a strategic asset...

What was the background, creative challenges and insights behind the Grand Effie Winning Campaigns for Bisleri & Star Plus ?   What will be the role of story telling, creative ideas in the fast changing world of digital marketing?  What will change and what will not?  How did you turn your passion for english, into an interesting concept of 'The English Nut'. In light of th...

How  can an anthropologist add value  to producing better products, designs or a campaign?   What is the role of ethnography in research and how does it  help in understanding the WHY ?   Matt Artz answers the above questions as he makes a strong case for anthropology in business, consumer research, product design and development. Matt is a Business & Design Anthropolo...

How can behavioral psychology  be applied to the improve team performance and effectiveness especially in Marketing & Communications Industry ? How can behavioral psychology  be applied to the field of marketing and advertising ? How does one apply the concepts like 'Behavioural Priming', 'Power of Social Proof', 'Mere Exposure Effect' and 'Loss Aversion' in improving Advertising &am...

What is a thought leader and what exactly is thought leadership?  How to become a global thought leader ?  What are the strategies and tools that help you gain traction as a global thought leader ?   Tracy Lamourie, an international award winning publicist, takes us on a journey of how to become a thought leader if one is a good at something. She shares strategies that will help an...

How to build brands full of purpose? Case Study of Lifebuoy in India  How to re-interpret a global positioning for a brand and make it relevant in local market ? Case Study of Surf Excel  How to revive a brand after a long slumber, and give it a new life with  nostalgia marketing ? Case Study of Jawa Bike   Saji Abraham, Founder Fighting Fit Brands, answers the above questions...

What are the  several fundamental changes in consumer behavior that are happening which you enumerate in your book The New Chameleons ?  How has the pandemic affected consumer behavior, and what dominant patterns of behaviour can we expect in the new normal?  How are the young consumer of today different ? What do they seek from brands and hence which type of brands do they prefer?...

How are global brands and MNCs responding to the challenge of agile new age D2C brands ? How are the MNCs changing structure, strategy and culture to  adapt to the change?   How are Moms evolving across the last 25 years and 5 cultures ? How they are no longer desperate housewives and have truly come on their own ?   Sanjai gives his point of view on the above questions, as he dips...

Why are there so many boring "corporate videos'?  Are you struggling to make a marketing video that everyone would want to watch?  What are the biggest mistakes B2B marketers are making with their ads?  What can video marketers learn from TV ads ?   Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campa...

Is healthcare marketing too scientific and evidence based? Do we think or feel health ?   Could placebo effect and understanding human psychology be better enablers for causing a behavioural change (e.g. wearing of the mask in the pandemic) ?   What are the best practices for Rx to OTC transition ? Why a Doctor stays important stakeholder across ?   Why healthcare marketing needs to...

What are some interesting changes in the Indian middle class over the last two decades ?  Which key trends define an Indian small town’s coming of age ?  How do you launch the brand Airtel in the African Continent to connect with diverse societies & different consumer mindsets?  Why the core brand idea of Airtel needed to find an expression through notions of success, and its va...

How does one navigate the corporate world, the modern day battlefield with great wars that are fought in the conference rooms ?  What are the lessons, the new 4Ps that we learn from playground that are useful in management thinking and playing the sport of corporate life ( in arenas like conference room) ?  What makes champion ideators from the world of sport tick?  Vinay Kanchan sh...

What are the Start-up Life Hacks that ensure that you develop the right entrepreneur mindset ?  As an entrepreneur how do you ensure that your heart in the right place and keeps you focused on 'what you want to change' ?  How do you look at failure and how to be true to yourself as an entreprenuer?  Karthik Kumar, Director at Evam Entertainment & Sideways Training, answers the a...

How to unleash creativity in everyday corporate life using the 'Three Pillars' framework?  How to seek a story and humour in everything- in brands, business etc?  What are the two iconic brands that are great examples of storytelling and use of humour ? And Why?  0:00 Unleashing Creativity through the 'Three Pillars' Framework  16:35 Power of Humour in Everyday & Corporate...

What is the relevance of agile marketing in the fast changing world ?  What are the changes necessary while marketing in the 'new normal'?  Malathi Srinivasan, Product Marketing Lead - Developer Marketing, IBM shares her insights about agile marketing and changes needed for marketing in a fast changing world. Malathi is an award-winning Marketing leader with 20 years’ experience. She bui...

How is humour a key driver of behaviour change - for society, for brands ?  How has comedy become the preferred way for Young India to communicate ?  When customers are creating funnier content, how do agencies and marketers encourage customers to drive conversation?  Karthik Kumar, Director at Evam Entertainment & Sideways Training, answers the above questions and shares his ex...

What is Karthik Kumar's debut directorial venture Senior Super Heroes all about ? What is the 'politics' of becoming a director. Tips on how to become a good director? What drives Karthik internally to foray into so many creative pursuits- standup, acting, theatre & now direction?  Personally Speaking with Karthik Kumar. Getting to know Karthik personally as he lets his guard down with Ja...