Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

How did four Indian men in a 1942 garage defeat British monopolies? Discover the hidden strategy behind India's biggest paint empire. In 1942, India's paint market was a colonial franchise. Asian Paints bypassed rich distributors to empower rural dealers directly. They integrated mainframes a decade before ISRO and built an untouchable supply chain. Today, new competitors like Birla Opus a...

Harish Vasudevan deconstructs the complexity of digital marketing, arguing that it is simply "direct marketing on steroids". By focusing on the "Holy Grail" of one-on-one communication and simplifying the customer journey to its basic essence, businesses can stop wasting money on flashy tools. The key is to balance data with human instinct, avoiding the "last-click" t...

Indian brands are spending more and standing out less. Here's why and what the 2.5X Thriver brands are doing differently. What the flywheel economy, GEO, and upstream brand building mean for every CMO in India right now. In this episode, we go deep on Kantar's latest intelligence on brand meaningful difference and why India's marketing budgets are growing while brand distinctiveness er...

Is your marketing data actually lying to you? In this episode, attribution expert Jeff Greenfield, founder of Provalytics and former CEO of C3 Metrics, breaks down why last-click attribution is costing brands millions, what really changed when cookies disappeared, and how to measure channels like CTV and podcasts where nobody clicks. We cover GA4's biggest blind spots, the truth behind Faceboo...

At 15 years old, Taylor Swift understood something most brands still miss. "Half your time writing material. Half your time talking to fans."She spent 10-15 years doing this EVERY night. On MySpace. On Bebo. On Tumblr. Replying to fans. Showing her world. Building connection. The result? A brand so powerful that fans get her lyrics tattooed on their bodies."Taylor Swift doesn't...

In this deep, insight-packed conversation with Roger Hurni, we explore behavioural marketing, consumer psychology, and how human decision-making really works—through real-world stories from brands like Nike, DoubleTree, Four Seasons, Apple Pay etc. From the legendary DoubleTree cookie strategy to AI-driven personalization, this episode breaks down: Jagged with Jasravee is facilitated by Jasravee K...

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠ Email Jasravee at jasravee@gmail.com

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠ Email Jasravee at jasravee@gmail.com Most brands fight to be 5% better than competitors. Redbull redefined what a drink could mean. The difference? Whitespace beats differentiation. Growth comes from creating new territory, not stealing share. Stop competing. Start creating.

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠ Email Jasravee at jasravee@gmail.com

Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands. The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. L...

“Moms buy everything.” From Gatorade to SUVs, they drive 85% of purchases. Time for marketers to wake up. Maria Bailey has built a powerful career at the intersection of media, business, and marketing. Recognized as the foremost authority on marketing to moms, she is also a leading voice in influencer engagement. Named by Ad Age as “One of the Must-Follow Women on Social Media,” she is an award-wi...

AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it. AI Chooses Winners. Are You One of Them? AI assistants are not listing options. They are recommending answers. As Jasravee puts it, “If your content can’t...

Ambi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients. Branding isn’t reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.” A Bhopal spice maker thought branding was “too expensive.” The fix?...

Can AI Feel What Humans Feel? Why Insight Still Wins This video by Jasravee explores why human consumer insight remains more valuable than AI in understanding market needs and driving meaningful business decisions. Highlights 🧠 AI lacks the emotional intelligence to fully grasp nuanced human behaviors and motivations. 📊 Consumer insight leverages real-world context that AI often overlooks, leadi...

Idris Elba credits much of his advocacy approach to learning from Michael Sheldrick emphasising the importance of using one’s platform for meaningful causes. This conversation between Michael and Jasravee Kaur Chandra explores how brands and businesses can follow this example by integrating advocacy into their core strategies. Highlights 🎭 Idris Elba was influenced by Michael’ style of advocacy,...

Titan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking. Highlights 💍 Bridging Tradition and Modernity: Tanishq successfully blended traditional Indian jewellery aesthetics with contemporary designs to appeal to a wide range of customers. 💖 Emotional Storytelling: The marketing campaigns of...

This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future. Highlights 🚀 Comprehensive Overview: Covers branding, culture, tech, and the future of India. 💡 Future-Focused: E...

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illustrate how appealing to the subconscious (the “elephant”) through sensory experi...

In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code. Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why they’re changing everything we thought we knew abo...

Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders.  She has over 25 years of experience in brand development, marketing, and merchandising working for brands like Nykaa, Tanishq, Amul etc.

This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommuni...

Visit us at www.jasravee.com Email at jasravee@gmail.com

In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships, raising children, and navigating the...

SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors  emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights 🎯 The  professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to...

Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. 1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s Fynd Nature’s Fynd’s story began with a NASA research project aimed at understanding how life could survive in extreme environments. This resear...