Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

How is humour in general and standup comedy in particular impacting Indian popular culture and Indian youth ?  What are the Start-up Life Hacks that ensure that you develop the right entrepreneur mindset heart in the right place and keeps you focused on 'what you want to change' ?  How are customer conversations changing marketing & brand building ?  What is the theme of Karthik...

How do you make global brand like Master Card sing in the same voice across 150+ countries ? If the whole world was blind, how will your brand be recognized ?  How to create a unique sonic identity, audio signature for businesses like Mastercard in an increasing digital world, with rising importance of voice ?  Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the deve...

Why do SMEs/Family Businesses/Startups need to perceive brand building as an investment and not an expense ?  While brands cannot be built overnight, how can brands become a growth engine for SMEs and startups ?  Why SMEs and startups need to look beyond intermediaries and focus on deeply understanding their current customers and their potential customers?  Sameer Joshi & Anindy...

What does hyper-personalisation mean ?  How it is done and why do marketers consider it an effective strategy?  How do we apply hyper-personalisation for fashion retail and entertainment ? What were key aspects of the marketing strategy in making Celio ( a French menswear brand) ‘One of the Most Promising Brands at ET Promising Brands Awards?  Abhishek Shetty answers the above quest...

If the whole world was blind, how will your brand be recognized ?  How do you make brand like Master Card , HDFC Bank sing ?  How to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ?  Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of S...

How can digital transformation improve marketing effectiveness?  How brand marketing and performance marketing needs to be combine to deliver the best of both worlds?  How is voice will impact the marketing funnel ? How gaming will become the new social media ?  Niyati Srivastava, Consulting Lead- Digital Strategy & Transformation, Cognizant Consulting, London, U.K. answers the...

Why does every marketer need an augmented reality strategy as AR bridges the gap between offline-online experiences ?  How is Augmented Reality going to change the way we are going to engage with brands and shop for products for not just big ticket items but also fmcg ?  How did Brand Vanish benefit with association with Augmented Reality ?  How is Augmented Reality going to impact...

How does a corporate brand (like HUL) champion a national cause like Swachh Bharat (Clean India) which is aligned to the purpose of it's consumer brands ?  How do you instill clean habits in India's children and truly undertake marketing with a purpose ?  How do you create distribution in media-dark areas and also provide employment to rural women ?  Krishnendu Dasgupta, Head of Mar...

How did ITC's Aashirvaad Svasti Milk position itself vs incumbents like Amul, Mother Dairy in West Bengal ?  How did Svasti Milk build distinctiveness for the brand by using a 'Doodher Reportcard' ?  What was the impact of Covid on consumption of categories like Beverages & Dairy, and what is the current situation? What are some of the learnings about the Indian middle class over the...

How to re-invent a hundred year old dying Indian Cigar brand founded in 1887 and transform it to a premium global super brand for the ultra-rich ?  How did an Indian Parsi Guy, based in Florida, disrupt cigar consumption in 1992 by taking inspiration from the Great Indian Curry ?  How to launch a super-luxury brand in India (which retails at high-end at USD 3000 per stick ) and ensure it...

Neeraj Sharma, Head Strategic Planning @ Rediffusion talks about interesting insights on new moms in India which he leveraged for developing campaigns for Johnson Baby products in India.  The biggest mistake we make as a culture to forget the person and only see her as a mother. And most of the issues they face as a new mother is our judgement on them. He talks about how they managed to re-in...

Atin Roy ,a Senior Creative Director at Ogilvy talks of unique challenges in marketing and advertising of pharma/health brands.  He talks about how to communicate in a regulated environment and how to keep empathy and responsibility in mind when we creating healthcare communications. He talks of award winning campaigns which succeeded in humanising pharma communications amongst doctors. ...

Meraj Hasan, Chief Marketing Officer, Welspun Global Brands Limited talks about some of his key brand launch and positioning experiences on Reliance Jio launch in India, Tata Sky launch in India, Airtel launch in Sri Lanka and the genesis of the Pampers 'It takes Two' campaign. Meraj Hasan is a Marketing & Communications professional with 20 years of rich and expansive experience traversing Co...

Divya Khanna shares her experience of working on Liquor Brands in India. She observes that it was very challenging, communicating/ advertising a product when you cannot show it or talk about it. Nor would the liquor brands do any promotions which could seen as an attempt to encourage consumption. For example they would never do any promotions like ‘buy one and one free’.  Divya Khanna is a St...

Rishabha Nayyar is currently Head of Strategy at 82.5 Communications, a WPP Ogilvy company is spearheading strategy across all offices. Rishabha talks about how purpose is manifesting within the brands and their communication. He talks of purpose that is expressed through the products or service that the brands provide  like Apple. Jagged with Jasravee is facilitated by Jasravee Kaur Cha...

Navin Rammohan is Vice President, Segment Head Marketing at Infosys. The conversation starts off with 5 Key Tech Trends enumerated by thought leader Navin Rammohan 1. Consumerisation of User Experience 2. Adoption of Cloud 3. Cyber Security 4. Open Source technology 5. Modernization of Core Applications Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Researc...

Navin Rammohan is Vice President, Segment Head Marketing at Infosys, London, UK. He talks about his award winning approach to account based marketing and how Infosys has changed the way tennis is consumed.  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20+...

Meraj Hasan was until recently Chief Marketing Officer, Welspun Global Brands Limited. The key question on Welspun Flooring that Meraj answers is  Could you explain the innovation that has the potential to change how we look at a floor?  What were the existing beliefs and how did the various marketing efforts intend to change them? How did you use influencer marketing - Masaba ? Why?&nbs...

A conversation with Rishabha Nayyar with Jasravee Kaur Chandra in this new episode of Jagged with Jasravee addresses some key questions like  What are the current stereotypes of men in advertising and popular culture?  How to un-stereotype men and develop a progressive narrative for men?  Why do we make men appear as villain, whenever we make woman a hero ?  Why can't a brand r...

Rishabha Nayyar is currently National Head of Strategy at 82.5 Communications, a WPP Ogilvy company. In this conversation at the jagged edges, Rishabha passionately expresses his views on some of the key concerns of the advertising and marketing Industry.  He clarifies how Brand Purpose should not just used be a marketing gimmick but as an instrument of real change. He emphasises how brands w...