Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux?  What is your approach to Digital Transformation ? Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ? &nb...

SEO works better than Facebook ads & it's easier. How ? How do I make sure that buyers find my business & not my competition when searching online? How do I rank for a keyword? How do I nurture an audience using my blogpost until they are ready to buy  ?  How do I write content my audience wants to read that the search engine still likes? Rachel answers the above questions &...

How does the brain work ? The analogy of Elephant & Rider What are nudges, and why the default option  works ? How does partitioning work & how does putting in blocks create a new decision ? Why marketers should evaluate  the hot, cold empathy gap in the way that consumers make decisions?  Why marketers should be thoughtful about a behaviour change challenge ? How to apply t...

How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ?  What were the key insights behind the campaign & the marketing goals?    What is the origin story of BIBA as a brand & the key success factors that helped it scale up?   What is product innovation strategy of BIBA & how does it remain relevant  esp. in smaller towns?   How is BI...

Can advertising benefit women’s development? Could you share few insights with  our audiences from your paper? How is 'Centre for Retail Transformation'  supporting retailers esp. startups, SMBs. What is  role of technology and data in retail transformation ? What is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as m...

How can you use person’s digital footprint to identify their personality, and  predict future behaviour ? What is the secret behind engagement of Tiktok & personalization of Spotify ? How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ? Patrick answers the above questions and gives us a peek on applica...

Asian Paints is one  of the brands that’s built India.  What are the key success factors, brand building best practices from the journey ?  How is  Brand Livon from Marico, a great example of category creation? What are  some  insights  amongst emerging consumer segments  (Millennials, Gen Z, Gen Alpha) ?   Aniruddha answers the above questions and more...

How do we use Nobel prize-winning science to predict the choices your customers will make?  How behavioural science can help in understanding customer decision  making  process ? What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ? How do we apply behavioural science to construct a customer experience that sings ?   Jennifer answers the a...

What is Design Thinking  & Why has Design become so important ?  What are the Best Practices for Design Thinking ? A case study at Dr Reddy's ? What are the Stages of Design Thinking Process? Luis answers the above questions and many more as he takes as on a fascinating journey of the principles and application of Design Thinking. Luis Roy is Executive Vice President, Studio Head - D...

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like How has Indian advertising by various categories like Life Insurance, Home Paints  evolved over the years ? What is story behind the iconic Hari Sadu a...

What does it mean to have a clear marketing message? Why is a clear message so  important for businesses? What is StoryBrand Framework ? What are some ways businesses can clarify their message?  What are some common mistakes businesses make on their website?  Why is email communication an important piece of a sales funnel?  Holly answers the above questions and more as she asse...

How is ACKO disrupting the  general insurance category in India, one city at a time ? What are the challenges and advantages of having a digital platform insurance business?  What has been ACKO's  Marketing Strategy ?  Insurance sector marketing communication is very different from the route  ACKO has taken. What were the key objectives and  insights that were leverag...

How the cycle of behavioural strategy, insights, design, and impact evaluation can help us build products and services that change behaviour ?  How do you react to perception change vs. behaviour change esp. from the lens of advertising ? What would your advice be to Market researchers esp. qualitative researchers (already conducting ethnography) if they are keen on becoming behavioural scien...

Why is having a strategy the most important thing you can do when starting any business? What is the role of market research when starting any business?  What are the key aspects to consider while making decisions on manufacturing?  What is the role of various elements in developing a great product ? Like product design, packaging Andrew Lees answers the above questions as he talks about...

How Video Marketing Can Drive Sales and Revenue ? How is Lumen5 democratizing video content generation?  How has content marketing changed recently? What are the trends that you see?  How can brands create a thought leadership strategy? How Thought Leadership Content Can Build Credibility and Drive Pipeline  Michael answers the above questions and many more as he gives us fascinatin...

How does the  world’s first solution to transform fresh fruits and vegetables into bank account and savings work ?  Could you share the challenge and insights that led to this campaign? What was its impact?  What are some of the emerging trends/ insights observed of GenZ consumer segment ? How can marketers leverage it ?  Bitop answers the above questions and many more as he ta...

What were the challenges in Affle's  entrepreneurship journey and how  did you resolve them ?  How did Affle  use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers? What are the key consumer trends that will impact digital marketing and advertising ? How did Affle use various...

What is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX?  What aspects of UX design can enable seamless experiences across devices? Does personalization enhance user experience? How do Spotify, Thread do it well ? What are the key future trends to watch out for in UX? Damian answers the above questions and many more as he talks about Us...

How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences  a product?  What is sensory footprint and brand harmony?  How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ? Michelle answers the above questions as she takes us into a fascina...

What are ‘messes in marketing’ ? What is the most important quality to handle them ? How do we become a better marketing manager by learning from them ? What are the unique transformational leadership insights that we can learn from master mentors or some of the greatest minds ?  Scott answers the above two questions and more as he talks about two of his latest books- Master Mentors,  Ma...

Helene Cahen  is an Innovation Consultant, Trainer, Facilitator and Speaker with 20 years of experience helping companies navigate innovation challenges. She guides Fortune 500, small businesses and non-profits to understand innovation, create innovative new products/services, build effective teams and support a user-centered culture.  In addition, she has been a facilitator, coach and l...

What’s so special and unique about the kids below 13 age segment ? How is the segment of kids between 5- 13 evolving ? Are there any misconceptions about this age segment ?  Can you share some observations of aspirations, dreams or opinions of kids through your app Voxbox? Aditya Jaishankar , Founder of Voxbox , answers the above questions as he takes us on a journey to a playground for &nbsp...

How has one of India's oldest tea  brand Brook Bond Red Label  stayed consistent over its core idea…even while refreshing it as we evolve ?  Not just a Cadbury Ad : How did the thinking behind an exemplary communication come about; which supported local businesses in the covid times ? Cadbury re-imagined ad : What would you say are the benefits to a brand in giving such a twist to a...

Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation he answers the below mentioned questions and many more.  How do the marketers continuously innovate to remain relevant and provide value to their customers?  According to research, majority of digital customers expect marketers to know what they want before you ask them ? How do we deliver person...

How do we study culture online  using techniques like netnography ? What are the three key insights based on Edelman Trust  Barometer report that you believe have huge significance for corporates, organizations and brands   ? What is meant by ‘Trust is the new Brand Equity’. How has the concept TRUST evolved over the last 5 years.  What are the key implications for brands?...