Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

How can misleading conclusions can be drawn from data?  Understanding the differences between data, information and knowledge?  What is an insight & how does one use it to out-compete competition ? What is the 3 W Ideation process: Why, What & WOW ? How emotions can overpower logic? How cognitive biases influence decisions?  What are the shortcomings of the Net Promoter Scor...

‘Come to OYO’  Campaign won big at the 2022 Jay Chiat Awards. What was the business & the brand challenge, the consumer insights and the communication strategy  behind the unique campaign ?  How did 'Come to OYO'  campaign evolve over subsequent years? What was the cumulative impact on brand and business of 11 films in multiple languages?  How coming together of 3Ks- K...

How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?, Courageous Strategy - Why ‘clearing the clutter’ is important ? Why differentiation and distinctiveness  is so important? How has Arrow, Ben & Jerry  & other brands applied it ?  Artful Ideation  -The Eight-Word Story & why is it important? How its is not just a tagline; and...

What are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired  your book series?  What are the key learnings from  your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome?  How can we contribute to the happiness of customers, employees, and society...

You say that your mantra is, “We don’t buy things because of what they do.  We buy them because of what they mean.”  Can you explain that to us?  You have a new online course called ENGAGE! that’s devoted to building consumer engagement with a product, service, or organization.  Why is engagement so important that you offer 6 hours of training to cover it? How can we engage usi...

'If you’re aspiring to satisfy your customers, then you are aspiring to mediocrity” Why do you say so? • "A great customer experience as being like a beautifully choreographed performance, complete with “onstage” and “backstage” components." Tell us more about that.  Are the terms ‘customer service’ and ‘customer experience’ interchangeable?  One of your 12 Principles of Great Customer E...

Why the traditional sales funnel no longer works―and what’s replacing it? How  the customer journey can be leveraged to grow sales How  can we use one-to-one marketing, and how they leverage it for growth What is the important role privacy plays in a one-to-one marketing campaign?  What fears consumers have about privacy―and how address those concerns?  What are the unspoken ru...

Why do people love things?  Can you really love a thing like you love a person?  What are the main reasons people fall in love with brands and things?  How can companies get consumers to love their products more?  How future technology will create much greater levels of emotional attachment between people and things?  Why do we love music?  Aaron Ahuvia, Ph. D. answer...

What is Metaverse? How will we market in the  Metaverse?  How will marketers use  Virtual Product Placements & Virtual Spokes People in the metaverse? What are some other use cases of metaverse say in Medicine ? How do we regulate the meta verse and what are the approaches for consumer protection?  Dr Louis Rosenberg answers the above questions and many more as he takes us...

How is  biometrics is being used in consumer research and  the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say  eye-tracking, facial expression...

Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.? Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?” What is biomimicry? Why it can accelerate innovation? What is TRIZ? What are its three key elements? What are psychological contradictions ? How does one for example 'reinforce tr...

How do you capture attention & help people in decision making  through story telling How to use storytelling as a tool for driving change? What can a good storyteller learn from a great storyteller?  How does story create resilience and  impact the bottom line in business?  Michelle answers the above questions and many more as she talks about the power of a story. Michelle...

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?  What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?  What is common between hype generation and marketing; and how are these two different?  What is it tha...

How is the creator economy evolving? What are the top trends about the creator economy to watch out  for marketers, advertisers ?  How does your company Rainshine develop new ways for creators to engage with audiences ?  How will  the verticals of the decentralized creator economy become  mainstream and mature.  And the verticals of the traditional creator economy lik...

What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking? What daily exercises can we use to practice communication? How can we present better, online or in groups ? As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement? Could yo...

What is  artificial intelligence & what it is not. Please share some use-case scenarios for marketing, branding and consumer understanding ? How does your company use data science & AI to grow your personal brand and build relationships that pay? What are simple definition of a technology like Blockchain. How can it be used to build trust in businesses & brands ?  How do you use technology for Hum...

What are the changing paradigms of building brands over last two decades? How can brands influence the narrative & drive conversations  in today's world ? How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ? How has the role of brand strategic planning  evolved in today's world? Neeraj answers the above questions and many more, as...

How should marketers use Semiotics to achieve consumer insight for brand growth ?  How to use  Semiotics in Retail to boost sales ? How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics  Approach ? What are the top three future trends using Semiotics Analysis ? What are the five emerging codes post pandemic ? Dr Rachel answers the above questions and many more...

What motivated you to start busting consumer psychology myths? Why do you think it's so important?  What are the consumer psychology  myths and how did you bust the following myths? Consumer psychology is changing rapidly  Shoppers don't think ! Consumers' attention spans are shorter than those of goldfish! We can accurately identify consumers' emotional states by scanning thei...

What is most critical for creators & D2C brands to succeed?  How to launch a supplement brand in 2022 ? How to launch a D2C e-commerce brand & leverage Amazon ?  Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media &  SIIZ. Tomer Hen is a serial entrepreneur with over...

What is A/B testing & what are some use cases from your work experience ? What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ? What are the best practices of A/B testing & how to build business experiments that get maximum impact ? What is the role of qualitative user research in helping improve A/B Testing programs? Oliver Palmer answers...

How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ? How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ? What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ? Arun answers the above questions and more as he talks about case studi...

What is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ?  At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?   What is the  science behind some of one’s best known and most beloved stories ?  Troy talks...

Why companies should invest in brand storytelling and how to do it right ? How to overcome the cultural and organizational obstacles to doing content marketing well? Half the money  spent on content may be wastes . How does one change that ? What are the  content marketing metrics that really matter ? Ben answers the above question and many more & teaches marketers what they can lear...

When & Why we should use Ethnography to Understand Consumers ? What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ? Why you need an ethnographic approach to understand the intersection of technology & cultural design ? Why understanding cyborgs is essential to understanding humans?...