It's the Bottom Line that Matters Podcast

They say in business that how quickly you can pivot from where you are to a new situational norm is key to your success.  Speed of implementation is also a strong indicator of your ability to survive new realities. Listen in as Jennifer, Daniel, and Patricia talk about pivoting to survive whatever the economy/world throws at your business today, tomorrow, and thereafter.

There are many things that can cause a disruption to your business at any given time - regulatory-wise like GDPR, CCPA, etc. to PCI, HIPAA, etc. and then there are industry disruptors that can wreak havoc, like Uber changing the way the taxi market operates or Netflix changing how we watch movies... And there are tools that we use daily that may be here one day and not the next.  Think what w...

Regardless of if you are doing it online or offline, networking is necessary for many businesses to gain new partnerships, clients, and other relationship goals.  And the biggest challenge most of us face is the pitch - how we share what we do in such a way that we a) don't put the other party into a coma, and b) maybe even come across as INTERESTING, perhaps even referralable.  We've al...

We're all human. We all have "squirrel syndrome" to an extent, we all often get caught up in fighting the fires in our business instead of preventing them, and we all get tired and drop what we're doing at some point. In this episode, Jennifer, Daniel, and Patricia talk about how to prevent fires, how to work on the business as well as in it, and how to make our efforts better, and be more co...

If you have to choose between a good reputation and great wealth, choose a good reputation  ...but Why? Why would Jennifer, Patricia and Daniel agree that you should periodically review and manage your reputation? Learn about some reputation management tools. Get ideas to create your reputation, by design. Also...they do answer that Why question!

Unless you've been living under a rock, you know how society has been viewing "good vs. bad" in the past couple of years. As a result, if you are in business, you probably know of the importance of being seen as a good corporate citizen. But how do you get to be known as a good business and one that the millennials want to support? Listen in as Jennifer, Patricia, and Daniel talk about social good...

Does your business have the CAPACITY, the CAPABILITY to grow?   What factors play into scalability?  Jennifer, Patricia, and Daniel discuss a number of factors that contribute to a business having the capacity to grow, including business legal structuring, various ways to finance it, and understanding your numbers. There are even reasons to NOT grow a business, to leave it at t...

Managing the budget of a small business is hard. You have limited options. Many business owners wonder what they can cut from the budget to stay profitable. Patricia, Jennifer, and Daniel discuss why marketing and customer service should NOT get cut. No B.S. Grassroots Marketing by Dan Kennedy and Jeff Slutsky is a resource.

We know the saying, there's no "I" in TEAM.  Often, that means that we have to play together to get the best result for everyone involved. But does that apply in the business world too? For many people, they are not subject matter experts in everything. For instance, you may be great at designing the widget or service they offer but are terrible at sales and/or marketing.  So having the...

For some people, making $1,000,000 (one million dollars) a year is a goal.  It's a nice goal but for some businesses, simply unrealistic. Then there are those who have been making $50,000, $75,000, or even $100,000 and want to get to $500,000 within 6-12 months.   What could be wrong with that, one might think?  A LOT! Growing too fast in business can be one of the deadliest traject...

In business, we enter into many kinds of partnerships. Some are formal, with paperwork delineating who is responsible for what, and articulating our various investments in the relationship. Other times, they are less formal, with us choosing one vendor over another and simply moving our business away from the old one, and to the new one. Sometimes these relationships work well. Other times, n...

Have you ever thought about how much data there is in your small business?  All that data has to be in compliance with all kinds of government regulations.  Other data requires management.  Where do you put that data?  What do you do with it?  How does it help you? Jennifer, Patricia, and Daniel present ideas you can use to manage this mess of data we all encounter in our...

Many of us tell ourselves stories of why we're in a given situation or facing a particular problem, often blaming external forces for our troubles. But there are many ways that we can turn that around and find new ways to think about a problem and look at new solutions when we understand how our subconscious mind works and what we can do to change it. Listen in as Jennifer, Daniel, and Patricia go...

There used to be a saying, "if you are the victim of a cyberattack..." It is no longer though "if", it is "when!"  A recent Verizon study showed that in the last year, there has been an increase in cyberattacks - roughly about 13% - more than the total number of cases combined over the last 5 years! This means that if you are not already working with a qualified professional, NOW is the time...

Do you wonder if you're burned out, or if it just happens to others? Burnout is one of those buzzwords that everybody uses - but it's a serious issue, regardless of whether you're a solopreneur or the head of a corporate team.  Listen in as Jennifer, Daniel, and Patricia talk about why it's so important to recognize the symptoms and some things to do to prevent it from happening or to stop it...

Have you ever wondered what that pesky Profit and Loss Statement is for?  Money in the bank account is proof that you're profitable, right? There's actually far more to the profit and loss statement than that.  In this episode, Jennifer, Patricia, and Daniel talk about what the numbers on your P&L statement mean.  Learn how you can use those numbers to call the right play for yo...

Is it Worth It to Train Employees? Daniel strongly believes so, and tells us all about it! Jennifer and Patricia chime in on the importance of providing training for your employees. Many businesses treat training as an expense, not an investment. Listen in as we talk about how training can be an investment and an asset in your business.

We all know the used car salesperson stereotype of being high-pressured salespeople. Many times though, high-pressured sales tactics fail to move us as we normally buy on emotion and justify our purchase with logic. Listen in as Jennifer, Daniel, and Patricia talk about the sales tactics in use and how each way can be used to your benefit.

Everywhere you look, prices on everything seem to be skyrocketing. It doesn't matter whether you're looking for a product or service, there's a pretty good chance that what you're looking for has gotten much more expensive in the last year than what that same product or service cost you this time last year. If you own a business, that also means that your own raw cost of goods are likely more expe...

As we conclude our interviewing each other series, Daniel and Patricia interview Jennifer in this episode where Jennifer shares some of the keys to growing your business.  From using the right strategies and tactics to find new clients or knowing how to pivot when the need arises, Jennifer shares some tips that you're sure to want to be paying attention to for your next opportunity at growth!...

Do you know what it takes to leave your business? You might choose to "retire" from your business someday. The process is very different from what you've been doing for the last several years. Daniel tells Jennifer and Patricia what it takes to get your business ready for an ownership transition. Connect with Daniel on LinkedIn , Facebook , Instagram , and on the web at https://www. FixThisBi...

As we've done a number of interviews with outside experts, we decided to highlight each of the hosts of It's The Bottom Line That Matters." Patricia Reszetylo comes from a direct response marketing background, and unlike many marketers, realizes that marketing is NOT the answer to all business problems. That's why she's crafting a bolder, multifaceted approach to solving contractor's business issu...

How well do you know your numbers? And no, we don't mean "867-5309" (those of a certain age will get that!). We mean the numbers that show the business's performance.  Numbers like customer acquisition costs, lifetime value of a customer, margins, etc. If you are not tracking these numbers for your business, how can you know how your business is truly doing? Listen in as Jennifer, Daniel, and...

There are so many people out there that have large followers on social media.  There are so many people that have large followers through a pulpit. There are so many people that have people listening to every word they say or write simply because of who they are. These people are influencers because they influence what others think, say, do, want. How would a brand use an influencer? How woul...

A lot of our decision-making processes are borne out of fear or incorrect information.   So how can we make better decisions and have them based on valid facts and figures to help us get to where we want to go? Listen in as Jennifer, Daniel, and Patricia talk about paralysis by analysis and how that "over-analyzing" things (wrong data, irrelevant facts, etc) makes a big impact and how when yo...