It's the Bottom Line that Matters Podcast

On this episode, hosts Jennifer, Patricia, and Daniel delve into the topic of asking for what you want. Many people struggle with the simple act of asking for what they want, whether it's a promotion at work, a date with someone they like, or simply speaking up for themselves in a difficult situation. Fear of rejection, imposter syndrome, and societal conditioning can all contribute to this strugg...

Get ready to simplify your communication and connect with others like never before! In this podcast episode, hosts Jennifer, Patricia, and Daniel delve into the importance of removing confusing jargon, lingo, and acronyms from your everyday conversations. Join the conversation as the hosts share their personal stories and offer valuable tips on how to make your language more accessible and engagin...

Jennifer, Daniel, and Patricia discuss how you can repackage your existing services or products to increase your revenues - whether by taking an inventory of what is already available and seeing if any of it can be repurposed, reused, or bundled in different ways to create new products or solutions that people may be searching for.  An example we use is a business that offers services to lawy...

In this podcast episode, Jennifer Glass, Patricia Reszetylo, and Daniel McCraine discuss the importance of developing resiliency in yourself, your employees, and your business.  They begin by explaining that resiliency is the ability to bounce back from adversity and handle stress and challenges in a healthy and effective way. They note that in today's fast-paced business world, resiliency is...

VUCA -- the military term for battle conditions, stands for Volatility, Uncertainty, Chaos, and Ambiguity, which definitely describes the conditions small business owners face every day. We start out with a plan, which is scrapped a week into the year. How can anybody plan and wend their way through all the craziness that gets thrown at us? So in this episode, we discuss the principles that we hav...

As the song goes, ♪♫ it isn't easy being green. But in reality, it's much easier than we think! There are many benefits that are out there for us to consider when we look at being green - both for our businesses and for our own personal uses - and we can even make up for our carbon footprint by buying credits to offset the carbon that we use. For Jennifer, she uses a Rocketbook notebook that allow...

With the rise of AI, it is getting harder and harder to know and see the difference between what people do and where machines may be involved.  Nowhere is this as evident as in the case of writing copy or generating ideas for a business with all sorts of tools out there like chatGPT and others that bring the power of Artificial Intelligence to the masses. How we use AI and how we integrate th...

This episode covers the importance of having many strategic plans to achieve your goals. You may know about SMART goals – Specific, Measurable, Attainable, Relevant, and Time-based. These are often used to create a single, comprehensive plan for achieving annual goals. Yet, relying on a single plan can be risky. A single plan may not take into account unexpected changes or challenges that can aris...

How resourceful are you?  When you come up against a challenge, do you cave to the pressure, or do you rise to the occasion?   How exactly DO people do that? Life - and business - are overwhelming. There are so many challenges to overcome, and the longer we live, the more there are, and the bigger they become. So in this episode, we are talking about how to deal with a challeng...

Having a diverse team is sometimes as important as the diverse community that you serve in your business. Do you agree? In this episode, Jennifer, Daniel, and Patricia talk about diversity in business and how having that diverse crowd can be a major benefit to your business and its overall success as time goes by. Are you enjoying these shows? Let us know so we know how to better help you continue...

How do you view your team/employees?  Do you view them simply as "bodies" or are they an integral part of your business? When you see the value that your team has for you and your business, you start thinking more strategically about how you can have your teammates fit into your overall business plan and what that means for you and your business's growth over the long-term. Listen in and see...

What's the BEST customer experience you've ever had - as the customer somewhere? What's the worst? And what kind of experience do YOUR customers get from you... REALLY ? It's easy as a business owner to get caught up in just getting our widget out the door. "You're served... thanks... NEXT !" And our customers are grateful that they are getting served. But what happens when we take a step back and...

Everyone knows about recent global disruptions to the supply chain.  It's time to acknowledge there may always be serious threats to the supply chain.  This threat makes it difficult for businesses to maintain their long-term success.  In this episode, Jennifer, Patricia, and Daniel help companies understand and mitigate these risks. They suggest some solutions that will help small...

Blogging is touted as a great way to build a business - and it is. In this episode, we look at some of the whys and wherefores of using blogging in your marketing plan. While Jennifer actively uses her blog, both Daniel and Patricia admit to not blogging consistently, but by the end of the episode, both of them have come up with plans for moving forward with it. Blogging, as you may alre...

If you're a business owner, you know that an economic downturn can have a serious impact on your bottom line. But what can you do to prepare for the worst? In this podcast, Jennifer, Daniel, and Patricia discuss some simple steps that you can take right now to help weather the storm when an economic downturn hits -- from diversifying your products and services to cutting costs and boosting marketi...

Do you feel stressed? We all need some stress in our lives to function, but too much stress causes unintended consequences. As entrepreneurs, we tend to get stressed out a lot easier than other folks, primarily because a good chunk of our pay and success comes from the work that we do rather than being in a guaranteed salary position. So, with all that said, how can we lessen the stress that we fe...

How do you get inspired by your business?  Listen in as Jennifer, Daniel, and Patricia discuss this very idea from having a vision and mission for your business to staying excited about your work.  This episode is perfect for anyone who wants to learn how to be more inspired by your business!

So you've decided you are going to start a side hustle! You're imagining all the fun you'll have, and all the money rolling in. It's quite the high! You may want to stop the presses - for a couple of minutes - and consider a few things first though: How will the tax man see what you're doing - will they consider it a real business, or deem it a hobby business, and disallow deductions you've taken?...

"Whether you think you can or think you can't, you're right!" Henry Ford. Belief and Confidence. In this episode, Jenifer, Patrica and Daniel tackle the connection. Can you be confident without belief? Can you believe in your product or service, yet lack confidence? Many entrepreneurs struggle with these issues. We break it down and provide suggestions.

A lot of people have some great ideas but aren't really sure about how to know if the idea would be a viable business or how to start going about opening a business and selling that idea to people. Listen in as Jennifer, Daniel, and Patricia talk about ways that you can figure out how you can determine the viability of the idea as a business and what to do when you're certain your idea will sell t...

About 3 years ago, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo decided to launch a new podcast.  It was the first time the three of them produced their own show - they've appeared on other people's programs but never had one of their own.   During that time, the three hosts of this show have learned quite a bit about producing a podcast - from coming up with the topics to get...

What is the difference between a copyright and a trademark?  What about a service mark? Listen in as we go through how you can protect your intellectual property and how to avoid using someone else's property and possibly avoid legal liabilities when producing any form of content. Our guest, Randi Karpinia of Sagacity Legal walks us through knowing what the difference is between the different...

Many business owners feel objections are the bane of their existence - they struggle with "overcoming" them, and feel they are in a competition with the prospect. But objections, especially if you see them over and over, can be a GREAT way to build your business. In this episode, we talk about how to do just that. How to approach an objection in the wild, how to answer it for the prospect, even if...

In the wake of many scandals over the years, many companies have lost consumer trust.   Maybe it wasn't a scandal, but there may have been a data breach, a "marketing mishap" or some other issue that caused the loss or erosion of trust. What does a company do to avoid losing trust and, if trust is lost, is it gone forever? Listen in as Jennifer, Daniel, and Patricia tackle the issue of trust...

Do you have clients, customers or patients who just LOVE you, your products or your service? You may already offer gifts to those who send referrals to you. Do you feel like there's more you could do? Jennifer, Patricia, and Daniel break down the idea behind affiliate marketing. You will learn what affiliate marketing is, and how you can use it in your business.