It's the Bottom Line that Matters Podcast

In this episode Jennifer, Patricia and Daniel dive into the fascinating world of text messaging. They highlight its incredible potential as a marketing tool. They reveal the tricks to effectively reaching your audience. Some tricks are using nudges to rekindle connections and reminding clients of appointments. Jennifer touches on special insights on the rules and regulations of text marketing. The...

Welcome back to another episode of "It's the Bottom Line that Matters" podcast, where we dive deep into all things business. Today, we have an exciting topic that is essential for every entrepreneur out there - how to write a business plan. We understand that crafting a business plan can be a daunting task, but fear not! Our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszet...

On this episode of It's the Bottom Line That Matters, our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of email marketing. After discussing choosing the right platform and setting up campaigns in previous episodes, they shift their focus to analyzing campaigns and nurturing contact relationships. Our hosts emphasize that email marketing is just one tool in...

On this episode of Its The Bottom Line that Matters, hosts Patricia Reszetylo, Daniel McCraine and Jennifer Glass dive into the world of email marketing and specifically focus on AB testing. They discuss how AB testing involves creating two versions of an email, such as different subject lines or bodies, or even entirely different campaigns, and sending them to a small portion of the email list. T...

On this episode of It's the Bottom Line that Matters, Jennifer, Daniel, and Patricia dive deep into the world of email marketing. They discuss the importance of choosing the right platform and provide valuable insights on various aspects to consider. The hosts stress the significance of having experts available when selecting a provider, as platforms become more complex. They also highlight th...

On this episode of It's the Bottom Line That Matters, we dive into the topic of employee conflict. We start by sharing a real-life example of a situation with a virtual assistant who made a mistake, and how it was handled. We explore the importance of addressing and rectifying mistakes for learning opportunities, instead of just correcting them. We discuss how conflicts can arise in the workpl...

On this episode of It's the Bottom Line that Matters, Daniel McCraine and Jennifer Glass delve into the world of negotiating contracts after closing deals. They emphasize the importance of scrutinizing indemnification and force majeure clauses to ensure fairness for both parties involved. Understanding the implications of these clauses and the need for mutual indemnification is key in protecti...

On this episode of It's the Bottom Line That Matters, Daniel McCraine and Jennifer Glass dive into the world of closing deals. They start by addressing the common misconception that reaching out to potential customers only a few times is enough. They stress the importance of persistence and point out that it takes five to eight touchpoints to potentially close a warm lead. They debunk the noti...

On this episode of It's the Bottom Line that Matters, hosts Jennifer, Daniel, and Patricia discuss the importance of websites from a consumer perspective. They explore the entire buyer journey, the use of informative pages with targeted keywords, and the importance of answering questions on the website. They also dive into the limited amount of on-page information about website visitors and st...

On this episode of It's the Bottom Line that Matters, the hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about what to do when plans go awry. They emphasize the importance of early action, generating multiple strategies, and viewing failure as an opportunity to learn and grow. The hosts also share personal experiences and advice on how to handle failed marketing programs an...

In this episode, Jennifer, Daniel, and Patricia discuss different marketing tactics and strategies that can help businesses achieve their goals. They offer a range of suggestions, including utilizing direct mail, personalizing marketing content, and creating a fear of missing out to drive sales. The speakers also stress the importance of testing the market and not assuming that what works for one...

On this episode of It's the Bottom Line That Matters, Jennifer, Daniel, and Patricia explore the necessary changes that businesses need to make for growth. They discuss how businesses can identify the need for change through feedback loops and the importance of getting buy-in from stakeholders when making changes. Additionally, they emphasize the need to assess whether a change will have a rea...

Have you ever faced a situation that was happening to you because of a legislative or regulatory body was mandating such a change? What about supply-chain issues or other changes that made you look at your business more carefully to ensure you were going to continue operating as close to usual as possible? To some people, change is exciting, but when it comes as a shock and where we cannot control...

Some entrepreneurs want to grow to one million dollars or more in annual sales really quickly and continue growing from there. Then there are other folks who are fine with making $100,000 or so in total revenues every year. And still, there are those business owners who are content making $50,000 or less annually, so long as they're covering their expenses. Which of the above is the right way...

Welcome to our latest podcast episode where Jennifer, Patricia, and Daniel discuss the essential aspects of fostering a positive work culture in small businesses. In this episode, you'll learn about the crucial role of defining and enforcing a positive work culture from the outset, beginning with the job posting and interview process. Our experts emphasize the importance of attracting candidat...

As you’re building your business, you’ll get to a stage where you need more than just you to get everything done. This means that you will have to hire, one way or another, other people to work in your business. You need to build a team. How DOES one go about building a team? How do you know what to look for, where to find those people, pick the right ones, and bring them on? In this episode, Jenn...

Your mindset is one of the most important factors that determine your success in business. It is the lens through which you see the world and it influences your thoughts, feelings, and ultimately, your actions. Think about it this way – do you have a millionaire mindset (one that is concerned with how much TIME something will take) or do you have a pauper mindset (one where you are concerned with...

Many professionals and entrepreneurs think they can focus on business and their health will cooperate. We know though that the body tells us what it needs and when it doesn't listen to what it is telling us, it gets a little louder and louder until we are forced to listen. Sometimes, the body can be telling us to slow down by small ailments - headaches, muscle aches, etc., but sometimes it can...

In this episode, Jennifer, Patricia, and Daniel delve into the topic of creating content on native platforms versus online and offline advertising. They explore the advantages and disadvantages of each approach. Listen as they discuss how businesses can choose the best option for their needs. The hosts explore the benefits of creating content on native platforms. That includes social media channel...

Funnels are one of the greatest inventions, or perhaps, clarification, of the sales process, in decades. Defining this stage of client acquisition made it much easier to organize content, calls to action, and sales-process-actions for the stage the prospect is at. This has been such a huge breakthrough that millions - perhaps even billions - of dollars worth of software, advertising, training and...

Many business owners know the importance of being found on the search engines like Google, Bing, Yahoo!, etc. But, many people forget about the value of being found on smart devices that depend on voice searches to get the information that those of us that ask Alexa or Google, as an example, for a recommendation or an answer. If you cannot be found on those smart devices, you're missing out on...

What do YOU do when you're trying to connect with support (and are stuck on hold), or you've connected with them, but they just aren't assisting you? That's right, you go on social media. And your clients, customers, patients, or members are too. This means, of course, that YOU need to have a strategy in place for how to use that social media to care for them. Jennifer, Daniel, and...

According to a statistic from the US Centers for Disease Control , nearly 1 in 4 people have a disability which makes it difficult to engage with or support businesses that are not friendly to those with disabilities. This issue is true for both physical businesses where there are no ramps or elevators to get up stairs, no menus with braille print, no assistive listening devices for those with hea...

In this episode, we discuss the importance of matching up your messaging, the market you're targeting, and the media that will be used. As a business owner, it can be easy to fall into the trap of putting out information everywhere you can and advertising to every single person out there. Yet, this approach is often ineffective. It doesn't take into account the specific market you're trying to rea...

Very often, we get pulled in many different directions and we feel like we MUST say "yes" to doing something. The problem with agreeing to everything though is that when it comes time to get stuff done, we're often busier than we should be because we didn't say "no" to begin with. Sometimes we need to say "yes" because our boss tells us we must do it, but if it is truly something that we do not ne...