It's the Bottom Line that Matters Podcast

Using AI as a strategic business partner is becoming one of the most practical ways small business owners can improve focus, planning, and execution without immediately building a larger team. In this episode of It’s The Bottom Line that Matters, Jennifer R. Glass and Patricia Reszetylo talk through how they use AI in their own businesses, from brainstorming and business advising to chief-of-staff...

Events can be one of the most practical ways for a local business to attract people, build visibility, and create new business opportunities. But an event only works when it is built around the right audience from the start. In this episode, Jennifer R. Glass and Patricia Reszetylo continue their discussion on hyper-local marketing and look at how local businesses can use events to bring better-fi...

In this episode of It’s The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on The New Local: How Hyper Local Positioning Can Out-Perform National Marketing, this time focusing on short-form video and contests as practical tools for local business growth. The conversation starts with short-form video and why it can be so useful for local businesses that want...

In this episode of It’s The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on hyper-local marketing, focusing on two old-school visibility tools that can still work when used with sharper strategy: outdoor billboards and local PR. The conversation looks at how local businesses can use billboards to create awareness, direct traffic, and support other marketi...

In this episode of  It's The Bottom Line that Matters , we dive deep into the power of hyper-local marketing for 2026. Discover how local businesses can harness the reach of streaming service ads and the authenticity of micro influencers to drive real community engagement and business growth. We clarify the difference between connected TV and true streaming ads, break down the targeting advant...

This week on Its The Bottom Line that Matters, cohosts Jennifer R Glass and Patricia Reszetylo dive into why small businesses with hyper-local focus are outmaneuvering even the big national brands. Together, they explore: How building a rich, active Google Business Profile can beat a national chain’s budget every time Practical ways local owners can connect authentically with their neighborhood an...

This week on It's The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive into what it really means to outgrow the room you’re in—whether that’s your business, your role, or your circle. Together, they explore: Recognizing ambition guilt and burnout signals—those subtle (and not-so-subtle) feelings that tell you you’re ready for more. Practical strategies for navigatin...

In this episode of  It's The Bottom Line that Matters , Jennifer Glass and Patricia Reszetylo dive into the topic of procrastination—exploring its roles in both business and everyday life. The conversation unpacks whether procrastination is always harmful or if it sometimes serves a necessary purpose, like providing space for creativity and critical thinking. Real-life stories, workplace examp...

In this episode of  It's the Bottom Line That Matters , hosts Jennifer Glass and Patricia Reszetylo are joined by renowned business systems expert Adi Klavit, founder of Business Success Consulting Group, for an in-depth conversation about the critical role systems and Standard Operating Procedures (SOPs) play in business growth and efficiency. With over 30 years of experience in process impro...

In this episode of "It's The Bottom Line that Matters," hosts Jennifer Glass and Patricia Reszetylo dive deep into the process of rewiring your identity as you grow into the business you aspire to build. Both share candid insights from their own entrepreneurial journeys: Jennifer Glass discusses her shift from working with smaller businesses to serving clients in the $5-100 million r...

In this engaging episode of "It's The Bottom Line that Matters," Jennifer Glass and Patricia Reszetylo dive deep into the world of funnels—both transactional and relationship-driven. Whether you’re building your own funnel or using a popular system, you’ll gain clarity on what a funnel actually is, how each step works, and which approach fits your business goals. Discover: The fundam...

Ready to unlock the potential of Pinterest for your business? In this episode of "It's The Bottom Line That Matters," hosts Jennifer Glass and Patricia Reszetylo dive deep into using Pinterest as a powerful tool for social media lead generation. Drawing from personal experiences and marketing know-how, they break down how Pinterest isn’t just for inspiration—it's a platform where...

Welcome to another episode of "It's the Bottom Line That Matters," where hosts Jennifer Glass and Patricia Reszetylo dive into the power of social media for driving leads—this time, spotlighting TikTok. Whether you're a business owner new to TikTok or just curious about leveraging it for growth, you'll find actionable advice and plenty of honest insights. From influencer mark...

Want to turn Facebook from a scrolling distraction into your smartest business asset? Dive into this episode of “It’s The Bottom Line That Matters,” as hosts Jennifer Glass and Patricia Reszetylo walk through the real-world tactics and personal stories that made Facebook work for them, and could work for you, too. From the evolution of Facebook as a platform to the nuts and bolts of using posts, a...

Ready to crack the code on lead generation with YouTube? In this energetic episode of "It's The Bottom Line That Matters," hosts Jennifer Glass and Patricia Reszetylo reveal proven strategies to attract and convert leads using the world’s second-largest search engine. The conversation dives into why video is such a powerhouse for building trust and connection. Jennifer Glass emphasiz...

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive into the real strategies behind using LinkedIn to drive leads and business growth in 2026. Is LinkedIn still just a digital resume? Not if you’re paying attention. In this candid conversation, they break down: • What’s changed on LinkedIn (and why your 2023 tactics don’t work anymore) • The power and...

Welcome to another engaging episode of "It's the Bottom Line That Matters," where your hosts Jennifer Glass and Patricia Reszetylo unpack the strategies, setbacks, and real talk around using Instagram - or IG - for lead generation and business growth. In this episode, the discussion zeroes in on how businesses can harness Instagram’s image-centric platform to attract new clients and...

In this insightful episode of "It's the Bottom Line That Matters," hosts Daniel McCraine and Patricia Reszetylo for a candid and practical conversation about the importance of the balance sheet for small business owners. The episode opens with a discussion on the confusion and uncertainty many entrepreneurs feel when faced with this financial document—often viewing it as something on...

In this insightful episode of “It’s the Bottom Line That Matters,” hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine have an honest discussion on premium pricing and how business owners can overcome the guilt often associated with asking for higher prices. The conversation starts with questions about the anxiety many entrepreneurs feel when presenting a price they know reflects their p...

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal how you can spark real sales results, without ever feeling pushy. Imagine winning clients or closing deals while building authentic trust… and without a single bit of “sleazy selling” energy. Together, they explore: How storytelling and real client examples subtly attract instead o...

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass sits down with Patricia Reszetylo and Daniel McCraine to demystify the concept of cash flow forecasting for business owners who may not have a finance background. The conversation kicks off by highlighting how forecasting is, in essence, about predicting the future—much like weather forecasting, it...

This week on Its The Bottom Line that Matters Podcast, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo pull back the curtain on one of business’s biggest myths: that revenue is the number you should obsess over. What if chasing bigger sales isn’t actually the smartest route to a healthier, happier business? Together, they unpack: Why “revenue feeds your ego, but profit feeds your f...

In this insightful episode of “It’s The Bottom Line that Matters,” hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine dive into an honest conversation about what it truly means to sit in the CEO seat—and why it’s not always the right place for every founder or entrepreneur. The discussion starts with Jennifer Glass openly addressing a tough truth: just because you built the business doe...

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass leads a candid roundtable with Patricia Reszetylo and Daniel McCraine to explore the nuanced world of mini-acquisitions—small, strategic purchases or takeovers that can have a big impact on business growth. Unlike headline-grabbing corporate mergers, mini-acquisitions involve more modest deals like...

On this episode of It's The Bottom Line that Matters, hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the art and strategy of vetting business opportunities—without letting emotions cloud your judgment. From personal stories of jumping too quickly into deals to considering the hidden costs, alignment, and the people behind the opportunity, the conversation covers e...