It's the Bottom Line that Matters Podcast

So many people think about goals as something that are thought of once per year - around the New Year.   The problem with that idea is that if you're only relying on voicing your goals once per year, how do you know what goals you are really working toward and how do you measure those goals against what you are doing/have done? Voicing goals at several times throughout the year are extremely...

With many companies starting the RTO (Return to Office) process for their employees, those people that work from home are going to feel more isolated and possibly lose focus on what they need to do because the world will be changing, yet again. For those of you that worked from home before COVID, you may have had some of your situations change because of the WFH world that we lived in.  Or, p...

There are so many ways that you can be spending your time and resources to attract new business. One of the easiest ways is by using tools that Google offers to find your ideal clients and get more opportunities to make more money.   Watch and learn how easy it can be to use Google's business tools to make a difference in helping your business reach new consumers and prospective clients and w...

For many people, inventory management is often an afterthought.  Whether it is because they are more focused on what they do daily or it isn't as important in their minds for other reasons, this can have a devastating effect on one's business. Why? Because if you don't know what you have - whether it is physical inventory or intellectual property inventory or any other kind of inventory, you...

Are you staying connected with your prospects, clients, and friends? Do you send out email messages to your prospects and clients? Do you send out text messages to people you're trying to reach? Are you finding your people where they are and when they are there so that you can keep the relationship moving forward? If you're not staying connected, you are leaving way too much on the table and your...

If you are a brick & mortar business, a food establishment, or are looking to go online and reach more buyers, you need to seriously consider adding an eCommerce option to your business. In a recent study, the SBA showed a 35% increase in year-over-year sales between 2019-2020 for businesses that added eCommerce to their business. Listen in as Jennifer, Daniel, and Patricia talk about ways tha...

Time is the only commodity that we cannot get more of.  We can make more money; we might get another chance at something, but we will NEVER get back the time that we lost.  This is why it is SO important that we focus on utilizing our time wisely and not letting it get away from us. Listen in as Jennifer, Daniel, and Patricia talk about some tips for time management that can make a diffe...

Every now and then, you have a question that you're trying to find an answer for.  You go to Google and look for some articles that may address the question, but perhaps you're not getting a real answer because the question and answer only went so far. Sometimes our loyal listeners reach out and ask us those questions too and so we recorded this session to help you figure out the answers to y...

Many of us have been going to events, tradeshows, conferences, etc. over the years. But sometimes we get carried away with programs - not knowing which ones to really go to - needing to decide between "does this make sense?" and "where is it happening?" kinds of questions.  Then there is the follow-up that needs to happen after the program too. Listen in as Jennifer, Daniel, and Patricia talk...

What do you do to generate the interest that your team/employees would be looking for when they consider working for you or staying in their jobs?  Did you know that it is equally important to continue recruiting your top talent to make them want to stay with you?  Special guest Michele Risa talks with us about ways to retain your best employees by expanding how you think about your role...

As a startup business, many people face the same question: How am I going to finance my new business? Some people go to the bank and get a loan. Some people go to friends and family for an investment. Some people finance their business on their own - through savings or their credit cards. Others may not need financing at all. No matter what method someone chooses to start their business, there are...

No matter how you call it - "Buyer's Journey" or "Customer Journey" or anything else, the idea is still the same - a prospect goes through some sort of problem, figures out what the problem is, looks into the people/companies that may solve that problem, thinks about working with that company/person, signs up, and then hopefully becomes a brand ambassador or referral source for the company. But, h...

We all have self-limiting beliefs and many times, despite what we tell ourselves, we still end up being down and not looking at what we need to do to get out of our own way.   But, when we have the right mindset and the right willpower, we can get so much more done.   That's where our special guest, Raquel Soto, comes in and works to make sure that you get the ideas and know-how to reset...

For many companies, there are separate marketing & sales teams.  For others, the roles are shared by the same department.  However, the primary goal of marketing is to get a prospective client to have a conversation with the sales team - whether that is online, by phone, or in person. How you set your own sales & marketing role(s) depends on your needs, but Jennifer, Daniel, and...

The saying goes "you never get a chance at making a second first impression."  This is so true and sometimes people judge us by the way we look, talk or write. But with the way the English language has morphed over the last decade, are we seeing misspellings and grammatical issues matter less when messages are being sent? Does it matter if the message is written vs verbal? Listen in as Jennif...

2020 and 2021 have been challenging, to say the least.  As business owners, we've had to pivot to survive - and while many small businesses closed, many thrived.  So what's 2022 going to do? How will business and the economy react?  Here are our thoughts on that - and yes, we'd LOVE to hear your thoughts on this, too.

In this episode, we invited some friends to join us and ask questions live on the air with us.  Well, we got questions from friends who weren't able to join us live. We had a lot of fun answering their questions anyway!

All the major social media platforms report that video gets more engagement and interaction than other posts, and stops people from continuously scrolling. YouTube is the 2nd largest search engine, and the preferred search result on Google. Getting started doing video for your business doesn't have to be complicated and time-consuming. Listen in as Jennifer, Daniel, and Patricia talk about wh...

Everybody's doing a podcast, it seems. Why - what's the reason? And how does one stand out in all the noise of the bazillion that are out there? We explore a number of different kinds of podcasts one can do, why you might decide to do one, and how to get started.  We share some stories about this podcast, and about the ones we've ran in the past and/or are running now. If you've ever con...

In a recent study by Alignable.com, about 35% of small businesses in the US couldn't make this month's rent.   According to Department of Labor statistics, many small businesses are having a hard time hiring people to fill open roles. Without workers to work, many companies can't pay their bills.  It's that simple. But the problem is that these problems are dealing with people's lives an...

Many entrepreneurs, especially early on in business, feel like they are a fake or an imposter, as they are going about doing their business. Women, unfortunately, tend to feel like an imposter more often than men do, though not exclusively as Daniel shares with us in this episode. How we overcome our feelings of inadequacy and start believing in ourselves is key to our success which is why, on thi...

Do you conduct market research to know whether your market is really interested in what you have to offer?  Are you guessing at what products/services/prices will work for your market? Listen in as Jennifer, Daniel, and Patricia go through how important it is to look at your market, get the solutions you need to conduct your market research to help you add more sales and opportunities. SPECIA...

Social Media plays an integral part of how marketers can get their message out to the public.  When it works, social media is a great tool to reach the masses. But we've seen several times when social media can backfire and may go down.   How we use social media in our overall marketing strategies is a really important topic to cover and that's why Tamay Shannon is our guest today to hel...

Self-publishing a book can be a great way to get out there and get new expertise and credibility value from your prospects.  As Daniel says, "use your books as an oversized business card" to get people interested in talking with you. When you can "be the one who wrote the book on marketing" as Jennifer put it, people start looking at you differently and with awe. "Wow - you wrote a book" is a...

The joke says "where do you bury dead bodies? The second page of Google!"  It's funny that we think that's true because when we look at how people and businesses are found, we rely on what we find online.   But, there are so many ways that people find out about what it is that we do and how we can help them.  Using the media to be out there and be seen is a way for people to know ab...