Jordan Holland and Katie Hogan

It Depends

Health EN ↓ 92 episodes

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

Author

Jordan Holland and Katie Hogan

Episodes

August 31, AI is your friend, kids suck sometimes, old people are LIARS! 02.09.2023 49:02

Katie and Jordan dig into the use of the question of the day as well as other ways to engage. Old people are lying and we won't stand for it. AI is taking over everything but it will be your ally if you learn how to use it. And kids and dogs may or may not belong in the gym. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | As...

August 24, Feedback loops, CrossFit Games at ATT Stadium, and affiliate rookie of the year? 28.08.2023 1:06:37

Katie and Jordan get to chat with Max Cantor who after over a decade of CrossFit and a successful career in the tech space is opening his first affiliate with his wife. Dial in your sales process and raise your rates kids. Plus Jordan calls his shot and explains why AT&T Stadium will be the next location for the CrossFit Games.

August 13, WE ARE BACK! And Caleb Gregory is with us. 20.08.2023 1:05:17

Katie and Jordan are back after a little break. Jordan is fatter than ever after the Iowa State Fair and the CrossFit Games. Caleb Gregory is here to talk about why CrossFit East Nashville is so amazing and how he basically sold it for a billion dollars. The team discusses getting your L2 vs Specialty courses and pound plates vs kilos.

July 27, Katie loves GORUCK, should you go big or cheap when it comes to a lease, and there are enemies at the gates. 29.07.2023 53:31

Katie and Jordan get into coaching teens at your affiliate, they unpack some of their training, and Jordan is still fat but might be the best dad ever. No surprise there. NOBULL has a new majority shareholder and venture funding is coming to the fitness industry in a big way. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press...

July 20, You should make your gym prett, Lululemon layoffs and the WHO is...a thing...I guess. 25.07.2023 46:57

July 13, Finding "good" CrossFit gyms, F45 HQ sucks more than ever, West Coast WZA and Mission Impossible 7 16.07.2023 1:02:56

Katie and Jordan talk about their strategies for finding a good CrossFit gym, more sad news for F45, and TYR Wodapalooza is coming to the West Coast and Jordan isn't excited about it.

July 6, Does being a gym owner ever get easy, one of the host is crushing on Dale King and it isn't Katie, and lessons from Xponential 11.07.2023 1:03:05

Jordan and Katie discuss whether it is better to be completely original when it comes to opening your affiliate or if you should take the road oft traveled. They also show an unreasonable amount of love to Dale King and they draw some lessons from Xponentials recent woes in the stock market.

June 29, It is a great time to open a gym, Ozempic is already outdated, and you should definitely double down on behavior change. 02.07.2023 56:56

June 22, Jason Khalipa has more money and more muscles than you. He really wants to help you improve on both. 24.06.2023 1:34:22

Katie and Jordan go deep with Jason Khalipa, CrossFit Games icon, highest grossing affiliate owner, and most impressive triceps in CrossFit. We also hit a listener question on when to throw in the towel and of course the perpetually incredible banter that always ensues. How much sex is too much at one time? CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | At...

June 15, Dale King is the coolest and he knows it. 18.06.2023 1:37:14

Katie and Jordan get to chat with Dale King from PSKC CrossFit. Dale is also crushing it in a couple of other businesses because he is awesome like that. If you want to maximize your beard game then check out Doc Spartan . So many good lessons from this Ohio based CrossFit gangster. We dig into buying your gym to keep it from closing and answer a listener question about choosing to be a little nic...

May 8, Adam Neiffer is nicer than you, like a lot more, should use AI, and the fitness industry is booming 12.06.2023 1:25:56

Adam joins Katie and Jordan and we cover a lot of ground, no surprise. They are incredible at interviewing people. Plus Adam is amazing. Obvi. We chat about AI for gym owners and maybe your community isn't as amazing as you think it is. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter |...

June 1, Alan is definitely winning but he wants you to win too! 03.06.2023 1:31:32

May 25, Don Faul keeps the party going, why affiliates should learn from Barry's bootcamp, and how to develop coaches if you aren't a great coach. 26.05.2023 1:23:28

Katie and Jordan continue the conversation with CrossFit CEO Don Faul in part 2 of this epic interview. The team discusses how to develop your coaches if you aren't the right person to do the job yourself, who affiliates as a whole could use a little more polish in their businesses, and does a great coach make more out of the program or does a great program not need a great coach. SHOW NOTES...

May 18, Don Faul isn't holding back and we love it 19.05.2023 1:20:41

CrossFit CEO Don Faul joins Katie and Jordan for the most candid interview he has ever given. Big questions were asked and Don didn't balk at a single one. The pair discuss allocating funds in your business and if great coaches are made or born. This is part one of the interview with Don.

May 11, Bryant Powers is better than you at everything, Jenny Craig is dead, Oura is crushing, and you don't need TikTok, or maybe you do. 12.05.2023 1:37:15

Katie and Jordan get some learnin on systems from a true master of his craft. Bryant Powers has been doing CrossFit longer than you, has opened more gyms than you, but he still wants to be friends and help you crush it like he does. Katie says grandmothers should be doing muscle ups and you should definitely have at least one social media account. CrossFit | CrossFit Games | Become a CrossFit Affi...

CINCO DE QUATRO! Josh Hunnicut is here and raising the bar for affiliate financial success, Oura is up and Halo is down, and finally something nice about Trent. 05.05.2023 1:35:11

Katie and Jordan talk to Josh Hunnicut from New Species CrossFit. Long time affiliate owner who is absolutely crushing it and he is not shy about it. He isn't shy about anything in fact and we are here for all of it. Oura is making gains, Amazon is retreating in the wearable space and Inside Tracker thinks women are cool? And Jordan finally tells the world how he feels about Trent. CrossFit |...

April 27, CrossFit layoffs and Jordan is a casualty, new business vs retention, and semifinals throwdowns. 28.04.2023 35:47

Jordan and Katie discuss Jordan's recent departure from CrossFit HQ. He is sad but not shattered. And more importantly he still believes in the mission unequivocally. Is it better to bring in new business or focus on retention? It's a short one but definitely worth a listen. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News...

April 20, Chriss Smith is dropping knowledge, fitness racing is on the rise, and you why you should smile more 22.04.2023 1:40:18

Katie and Jordan get lessons in just about everything from the legend Chriss Smith from Trident Athletics and Trident Mindset . It takes a special person to build a 600+ member gym and then decide to scale back just to create more opportunities to foster connection. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press...

April 13, Andrew Charlesworth comes in hot with the money talk, we want more from Hiller, rent is an issue, and everybody loves Twins. 14.04.2023 1:19:11

Katie and Jordan chop it up with Midwest Regional Affiliate Rep Andrew Charlesworth and his affiliate and his thoughts on all things money. How can we get better from Andrew Hiller, and how much should you be spending on rent. Oh, and Jordan just hit a PR even though he is old and fluffy. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Ass...

April 6, CFL1 isn't just for coaches, Mark Wahlberg vs Nicole Carroll, and would a 5 minute mile help your open ranking 07.04.2023 1:12:26

Katie and Jordan unpack reasons to get your CFL1 even though you may have no plans to be a coach. Mark Wahlberg is trying to be like Nicole Carroll to save F45, a new new weight loss drug is here, and Katie is the fittest volleyball mom and it scares people. SHOW NOTES CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Profe...

March 30, Justin Cotler is here but he won't coach either of us. BMI still sucks, Target is innovating, should CrossFit HQ go DTC? 30.03.2023 1:51:08

Katie and Jordan are joined by legendary coach to the stars Justin Cotler. Well the stars of the CrossFit Games anyway. We all wish he trained all of the Kates though. Target is doing cool stuff with Gainful, and beleive it or not new reporting shows that the body mass index is still trash. F you Ancel Keys! And a discussion about trading for memberships and how many machines does one gym actually...

March 23, Dating your members, raccoon dogs, more lessons from franchise fitness, and Precor layoffs are a good sign for CrossFit 24.03.2023 41:45

Katie and Jordan once again perfectly thread the needle between brilliance and whimsy. Short episode because our guest today didn't. come through for us. We take lessons from Xponential Fitness' earnings report, unpack the Forbes article on CrossFit, celebrate Precor layoffs, and somehow start unpacking relationships in the gym and end up in stinky member territory. It is a wild ride. Ju...

March 16, CrossFit inside Wal-Mart, Quarterfinal review with a quarterfinal athlete, big vs small gyms, and showering your members with love 18.03.2023 1:01:10

Jordan and Katie talk about new alternatives in health care and what this could or should mean for affiliates. Review the quarter finals workouts from an athlete and a business perspective. Do you need a shower in your gym? Probably not but let's review the data.

March 9, Kevin Ogar teaches us stuff, personal training at CrossFit gyms, Planet Fitness is breaking records, and Alexis Raptis is going to win the CrossFit Games? 11.03.2023 1:21:54

Katie and Jordan cover so much ground with Kevin Ogar. You don't know what you don't know so you need to check this one out. Personal training at your CrossFit gym could unlock careers for your staff. Apple is doing cool stuff and Planet Fitness is absolutely crushing the revenue game but not the results game and why you should care. SHOW NOTES CrossFit CrossFit Games Become a CrossFit...

March 2, The best insurance lesson ever and why RRG is the only answer, NOBULL is going big in London, do you need a head trainer, and what you should do about the crappy gym down the street 03.03.2023 1:19:55

Katie and Jordan are joined by Eric Reingen of the CrossFit RRG and he is breaking down everything you didn't know you wanted to know about insurance. And if you listen to this and don't immediately sign up for the RRG you need to listen to it again. Nut milks are officially milks, London is where the cool kids work out, and why you shouldn't be angry about the crappy gym down the s...