90. Jordan joins gym academy and trolls other Jordan, Katie doesn't care for it. 29.06.2026 50:55

89. Mustache Mike is here and stop texting like an idiot 30.05.2026 1:18:41

88. 9 foot targets are lame, Nike is taking a step backward, the moon "landing" 12.04.2026 45:47

87. It's been a while, and there are billions on the horizon 06.04.2026 1:02:30

86. When should you expand the offering, and stuff gets heavy sometimes. 08.02.2026 47:31

Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026! This episode was produced by Jordan Holland. The information, and opinions expressed here are mine and Jordan’s own, and nothing stated here represents CrossFit HQ. Sources are in the show notes. Please like and subscribe to It...

85. Katie hates trees and RESET needs a better manager? 21.01.2026 59:10

84. Well rounded teams and NOT following your passions 20.12.2025 54:57

83. RESET did a customer survey and Jordan is FIRED! 07.12.2025 58:04

82. Imposter syndrome, Jordan is off the market, and Chad wins 21.11.2025 1:01:13

81. Big life changes, lawsuits, airpods and gym politics 07.10.2025 1:01:53

Katie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym.

80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mama 09.09.2025 1:13:08

It has been two months of chaos so there is a lot to catch up on. Sending kids to college, extra sweaty members, and not all coaches are created equal.

79. Great day in history, CrossFit vs everything or CrossFit PLUs everything 08.06.2025 43:51

78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now. 16.05.2025 1:09:15

77. Non-essential sex sounds, Pepsi is losing, and pick up the pieces 15.04.2025 44:56

76. Katie could kidnap you, wellness is booming, and ex-members creeping back 02.04.2025 53:47

Jordan and Katie are back after a long break. So much to catch up on. The CrossFit Open, Katie is going to be a great kidnapper, and so much more.

75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school! 21.02.2025 1:27:11

In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He discusses his introduction to CrossFit, the challenges he faced as a gym owner, and his transition to entrepreneurship. Dan emphasizes the importance of community in fitness and critiques...

74. Kev DO NOT listen to this one, CFG rule change, and new coaches 04.02.2025 1:02:39

73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover? 10.01.2025 53:00

In this episode, the hosts discuss the devastating California wildfires, personal stories of evacuation, and the importance of maintaining fitness credentials. They reflect on holiday gatherings and the significance of family traditions, before diving into the rising trend of continuous glucose monitors and their implications for health and wellness. The conversation concludes with a discussion on...

72. New FTC rules, don't be a hoarder, TOP 50% Y'ALL 14.12.2024 57:26

In this episode, Katie and JHo dive into the curious habits of gym owners, from hoarding broken bumper plates to turning gyms into second garages. They tackle listener questions about cardio equipment—do you need all the gadgets or just the classics?—and discuss why making phone calls might be the simplest (yet hardest) way to grow your gym. Katie shares stories of her daughters’ athletic triumphs...

71. It's been a minute 21.11.2024 46:10

In this conversation, the hosts discuss a range of topics from the acquisition of Infowars by The Onion to the rapid evolution of technology and its implications for society. They reflect on the cultural significance of boxing and MMA, the importance of community and connection in fitness, and the impact of loneliness on mental health. The discussion also touches on personal training dynamics, the...

70. Making sales calls, Rogue vs Concept 2, take a break 21.10.2024 1:02:08

Jordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGPT assist. The fitness world gets spicy as they tackle Metfix, which sounds like a workout plan but might just be a secret club with a confusing marketing st...

69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money. 05.10.2024 58:21

Jordan and Katie kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their process at RESET and emphasizing how persistence can lead to higher conversions. Katie reflects on the challenges of balancing gym capacity and maintaining the r...

68. Affiliate summit, to discount or not to discount, and level up your education 21.09.2024 58:30

In this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affiliate Summit, share insights on gym management challenges, and emphasize the significance of marketing in the fitness industry. The conversation also touches o...

67. Ask good questions, Jordan is in France, Katie hates periods, new zone diet 12.09.2024 50:56

66. Totally worth the wait, Jordan's Games experience, showers, and science food 27.08.2024 1:00:57

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